A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.
Freddie Mercury was a British singer and songwriter who achieved worldwide fame as the lead vocalist and pianist of the rock band Queen. Regarded as one of the greatest singers in the history of rock music, he was known for his flamboyant stage persona and four-octave vocal range. Mercury defied the conventions of a rock frontman with his theatrical style, influencing the artistic direction of Queen.
Norwegian Air Shuttle ASA, trading as Norwegian, is a Norwegian low-cost airline and Scandinavia's second-largest airline, behind Scandinavian Airlines. It is the fourth largest low-cost carrier in Europe behind Wizz Air, easyJet and Ryanair, the largest airline in Norway, and the ninth-largest airline in Europe in terms of passenger numbers. It offers a high-frequency domestic flight schedule within Scandinavia and Finland, and to business destinations such as London, as well as to holiday destinations in the Mediterranean and the Canary Islands, transporting over 30 million people in 2016. The airline is known for its distinctive livery of white with a red nose, with portraits of high achievers on the tail fins of its aircraft.
Sir Frederick Alfred Laker was an English airline entrepreneur, best known for founding Laker Airways in 1966, which went bankrupt in 1982. Known as Freddie Laker, he was one of the first airline owners to adopt the "low cost / no-frills" airline business model that has since proven to be successful worldwide when employed by companies such as Ryanair, Southwest Airlines, easyJet, Norwegian Air, and AirAsia.
A frequent-flyer programme (FFP) is a loyalty program offered by an airline.
Aeroplan is the frequent-flyer program owned by Air Canada, Canada's flag carrier. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers. In 2002 it was spun off as a separate corporate entity and eventually sold to Aimia. On May 11, 2017, Air Canada announced it plans to launch a new loyalty program to replace the Aeroplan program in 2020. On August 21, 2018, Air Canada, along with TD, CIBC and Visa, agreed to acquire Aeroplan from Aimia for CA$450 million in cash. There are approximately 5 million active members in the program. On August 11, 2020, Air Canada released details about its new loyalty program, which was a relaunch of Aeroplan. They launched their new Loyalty platform on November 08, 2020.
Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands, certain Wesfarmers brands, and some third-party partners like HCF Insurance, Coles Express and Optus. Points can then be redeemed for money off purchases at Coles Supermarkets, Coles Express, Liquorland, Kmart, Officeworks, Target and mycar, as well as holidays and household goods.
Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, Bahrain, Qatar, and the United Arab Emirates. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.
Gavin Alexander Dein is a British entrepreneur and philanthropist, best known for his founding of the Reward Insight business, named the 5th fastest growing UK technology business in June 2024 according to The Independent.
EuroBonus is the frequent-flyer program of Scandinavian Airlines. It was launched by SAS in 1992.
Qualiflyer was a frequent-flyer program and, to some extent, an airline alliance created in April 1992 by Austrian Airlines, Crossair and Swissair. When Swissair began acquiring stakes in other European airlines in 1998, Qualiflyer was extended to become their frequent flyer programs as well. This spawned the alliance known as The Qualiflyer Group. With the failure of Swissair in 2002, the group dissolved along with the program and a company was formed to give each former member airline an individual frequent-flyer program.
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Asia Miles is a loyalty and frequent-flyer program launched by Cathay Pacific. Launched in February 1999, it allows members to earn miles by making different purchases with co-branded credit cards or on partnered flights, hotels, dining, financial services, retail, and technology products and services. Membership is free and open to individuals aged two or above.
Velocity is the frequent-flyer program of Virgin Australia Holdings.
LoyaltyOne, Co. provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel, and hospitality sectors globally. Under the Alliance Data umbrella, it offers services in coalition loyalty programs, analytics and retail solutions, loyalty consulting and customer analytics.
Mileage Plan is the frequent-flyer program of Alaska Airlines. Members accrue program "miles" by flying Alaska Airlines and partner-operated flights, using co-branded credit cards, and booking vacation and hotel packages, among other methods. Mileage Plan miles can be redeemed for award flights on Alaska Airlines and partner carriers and provide eligibility for elite status with Mileage Plan.
SkyMiles is the frequent-flyer program of Delta Air Lines that offers points to passengers traveling on most fare types, as well as to consumers who utilize Delta co-branded credit cards, which accumulate towards free awards such as airline tickets, business and first-class upgrades, and luxury products. Created in 1981 as the "Delta Air Lines Frequent Flyer Program", its name was changed to SkyMiles in 1995. Originally all airlines including Delta, only gave miles for airline travel and not credit card expenditures. Delta claims to have been the first major U.S. airline without mileage expiration, so travelers can redeem awards at their leisure, but others have since followed. The airline also has a separate SkyBonus program that provides small to mid-sized business owners with a way to earn points for trips taken by employees, good towards free flights, upgrades, Medallion status and other travel awards. It has been ranked fairly high according to some independent news outlets.
Bank Norwegian is a Norwegian digital bank which provides loans, credit cards and savings accounts to consumers. The company was founded in November 2007 and is headquartered at Fornebu, Norway and have customers in Norway, Sweden, Denmark, Finland, Germany and Spain. Bank Norwegian cooperates with Norwegian Air Shuttle ASA on their loyalty program available in selected markets. in 2021, the bank has more than 1,7 million customers in total.
Bohemian Rhapsody is a 2018 biographical musical drama film that focuses on the life of Freddie Mercury, the lead singer of the British rock band Queen, from the formation of the band in 1970 to their 1985 Live Aid performance at the original Wembley Stadium. It was directed by Bryan Singer from a screenplay by Anthony McCarten, and produced by Graham King and Queen manager Jim Beach. It stars Rami Malek as Mercury, with Lucy Boynton, Gwilym Lee, Ben Hardy, Joe Mazzello, Aidan Gillen, Tom Hollander, and Mike Myers in supporting roles. Queen members Brian May and Roger Taylor also served as consultants. A British-American venture, it was produced by Regency Enterprises, GK Films and Queen Films, and was distributed by 20th Century Fox.
The Venice TV Award is a television prize bestowed each year in September. Two weeks after the Venice International Film Festival, a team of jurors from around the world meet in Venice to select the winners of 19 categories. Prerequisite for a nomination is that the production was first broadcast on a television station. The exception is the New Talent category. This award also highlights that the TV industry is a $260 billion industry worldwide with around 38,500 TV channels in operation and is supported by egta, ACT and IMZ. This award brings national and international recognition for quality content.
