Capital One Shopping is a browser plugin, website and mobile app that offers e-commerce comparison shopping and cash back at online retailers (more than 30,000) that participate in its programs. It is operated by Wikibuy, LLC of Plano, Texas, [1] and is primarily aimed at consumers in the United States.
Services include product search, automated coupon codes, shopping credits, and watchlist. [2]
Capital One Shopping searches the internet for products and automated coupon codes for relevant products. It also compares prices among various merchants. When shoppers purchase from participating retails using the Capital One Shopping browser extension or app, they earn rewards in the form of shopping credits, which can then be used to buy gift cards. [3]
The watchlist function lets users know when prices drop on products that they have viewed and/or purchased. [4]
Capital One Shopping's browser extension is compatible with Google Chrome, Mozilla Firefox, Microsoft Edge and Safari. The mobile version is available for both iOS and Android devices and is designed primarily for use within the U.S. [5]
Consumer financial site NerdWallet recommends Capital Online Shopping, among several other competitors, but warns that such sites collect basic information about users such as name, mailing address, and email address, which are often used for marketing purposes. [6]
A class action lawsuit has been filed by multiple attorneys that allege that the Capital One Shopping plugins and apps are Trojan horses that steal affiliate commissions from content creators by substituting Capital One Shopping's affiliate code for the actual content creators' affiliate codes, causing the merchant to send the commission to Capital One Shopping instead of the actual content creators which helped initiate the sales. [8] [9] [10] This is a type of cookie stuffing.
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