Canadian Tire money

Last updated
Canadian Tire money
argent Canadian Tire (French)
Canadian Tire Bills 1992 series.png
5¢, 10¢, 25¢, 50¢, $1, & $2 Canadian Tire coupons
Unit
Symbol $
Denominations
Banknotes18 denominations from 1¢ to $100
Coins$1
Demographics
User(s) Canadian Tire customers and other businesses in Canada
Issuance
Central bank Canadian Tire
Printer Canadian Bank Note Company & British American Banknote Company.
Mint Royal Canadian Mint (1 Dollar coin only)

Canadian Tire money, officially Canadian Tire 'money' [1] [2] or CTM, is a loyalty program operated by the Canadian retail chain Canadian Tire Corporation (CTC). It consists of both paper coupons introduced in 1958 and used in Canadian Tire stores as scrip, and since 2012 in a digital form introduced as Canadian Tire Money Advantage, rebranded in 2018 as Triangle Rewards. Issuance of paper Canadian Tire Money ended in 2020. Canadian Tire Money has been noted as the most successful loyalty program in Canadian retail history. [3]

Contents

Canadian Tire Money is denominated in Canadian dollars. It is earned based on the pre-tax amount of a purchase, excluding labour and shop supplies costs. The initial rate earned was 5% of the eligible purchase price, but it was lowered to 3%, then to 1.4% and now is 0.4%.

When used to pay for merchandise, CTM is considered to be a cash equivalent and may be used to pay for any part of a purchase, including sales taxes. CTM cannot be exchanged for real Canadian currency.

Paper Canadian Tire money coupons

Paper CTM coupons resemble real banknotes. The notes are printed on paper similar to what Canadian currency was printed on when they were still paper, and were jointly produced by two of the country's long-established security printers, British American Banknote Company (BABN) and Canadian Bank Note Company (CBN). [3] Paper CTM could be earned and redeemed only at Canadian Tire stores, although some other private businesses may choose to accept it as payment.

Paper CTM was earned only when customers pay with cash, debit cards, or Canadian Tire money. No paper CTM was earned on purchases made by credit card.

Issuance and redemption of paper CTM was suspended in March 2020 as a result of the COVID-19 pandemic in Canada. Redemption was resumed in July 2020 and is still permitted as of November 2024. As of May 2023, the corporation has no plans to resume paper CTM issuance other than for special commemorative issues. [4]

History

Canadian Tire Money coupons were introduced in 1958 at CTC's gas bar located at Yonge and Davenport streets in Toronto. They were inspired by Muriel Billes, the wife of Canadian Tire's co-founder and first president, Alfred J. Billes, as a response to the promotional giveaways that many gas companies offered at the time. It was only available at Canadian Tire gas bars but was so successful that, in 1961, it was extended to the retail stores as well. Until 1992, there were separate issues of coupons redeemable either at Canadian Tire gas bars, or Canadian Tire retail stores.

Canadian Tire money coupons were issued and redeemable only at Canadian Tire stores in Eastern Canada until 1995, when the program was launched to all locations nationwide. [5]

Since 1961, the coupons have featured an engraving of "Sandy McTire", who sports a tam o' shanter and a stylized waxed moustache. A fictional character based on no specific individual, he is assumed to represent a thrifty Scotsman, the 1950s everyman of blue-collar Canada.

Denominations

CTM coupons that were actively issued at the program's suspension in 2020 were produced in denominations of 5, 10, 25, and 50 cents, as well as one and two dollars.

Canadian Tire Money coupon denominations [6]
DenominationFirst issuedLast issuedNote
19621962
19621962
19621976A small quantity was issued in 1991
19621962
19582020
10¢19582020A commemorative 10 cent note was released by the company between June 30 and July 2, 2017, to celebrate the 150th anniversary of the Confederation of Canada in 1867 as part of national festivities. [7]
15¢19621962
20¢19621962
25¢19582020
30¢19621962
35¢19621962
40¢19621962
45¢19621962
50¢19582020
60¢19621962
$119582020
$219892020
$1002022202295 were issued as part of a social media promotion celebrating the 100th anniversary of Canadian Tire. [8]

Usage beyond Canadian Tire

Coins

On December 2, 2009, as part of an advertised deal, Canadian Tire had handed out the first Canadian Tire coin, redeemable with the purchase of at least $40 of merchandise. Another similar deal followed in 2010 (coinciding with the 2010 Olympic Winter Games), with a three-coin winter collection. The coins can be spent in the same manner as conventional CTM.

Electronic Canadian Tire money

A digital version of Canadian Tire Money was introduced in 2012 as Canadian Tire Money Advantage, which was earned by presenting a loyalty card. [12] This was expanded in 2014 to holders of the Options credit card issued by Canadian Tire Financial Services (CTFS). [13]

In April 2018, Canadian Tire Money Advantage program was replaced with the Triangle Rewards loyalty program for the earning of digital Canadian Tire Money ("eCTM"). [14] The Triangle Rewards program expanded the earning and redemption of eCTM from Canadian Tire stores to the rest of Canadian Tire Corporation's family of stores (as well as their French-Canadian equivalents), currently-including Mark's, Sport Chek, Sports Experts, PartSource, the Canadian operations of Party City and Pro Hockey Life participating stores.

Unlike with paper Canadian Tire money, eCTM can be earned on purchases paid for with a credit card. Extra eCTMs is earned when paying with a Triangle credit card issued by CTFS.

See also

Related Research Articles

A currency is a standardization of money in any form, in use or circulation as a medium of exchange, for example banknotes and coins. A more general definition is that a currency is a system of money in common use within a specific environment over time, especially for people in a nation state. Under this definition, the British Pound sterling (£), euros (€), Japanese yen (¥), and U.S. dollars (US$) are examples of (government-issued) fiat currencies. Currencies may act as stores of value and be traded between nations in foreign exchange markets, which determine the relative values of the different currencies. Currencies in this sense are either chosen by users or decreed by governments, and each type has limited boundaries of acceptance; i.e., legal tender laws may require a particular unit of account for payments to government agencies.

<span class="mw-page-title-main">Loyalty program</span> Marketing strategy designed to encourage customers to continue to shop at a business

A loyalty program or a rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.

Seigniorage, also spelled seignorage or seigneurage, is the difference between the value of money and the cost to produce and distribute it. The term can be applied in two ways:

<span class="mw-page-title-main">Canadian Tire</span> Canadian retail company

Canadian Tire Corporation, Limited is a Canadian retail company which operates in the automotive, hardware, sports, leisure and housewares sectors. Its Canadian operations include: Canadian Tire, Mark's, FGL Sports, PartSource, and the Canadian operations of Party City. Canadian Tire acquired the Norwegian clothing and textile company Helly Hansen from the Ontario Teachers' Pension Plan in 2018.

<span class="mw-page-title-main">Frequent-flyer program</span> Airline loyalty program

A frequent-flyer programme (FFP) is a loyalty program offered by an airline.

<span class="mw-page-title-main">Trading stamp</span> Small paper coupons given to customers by merchants in loyalty marketing programs

Trading stamps were small paper stamps given to customers by merchants in loyalty programs in the United States, Canada and the U.K. which predated the modern loyalty card-based and online programs. Like the similarly-issued retailer coupons, these stamps only had a minimal cash value of a few mils individually, but when a customer accumulated a number of them, they could be exchanged with the trading stamp company for premiums, such as toys, personal items, housewares, furniture and appliances. In trading stamp programs in Hong Kong continued to operate.

<span class="mw-page-title-main">Coupon</span> Document, paper or electronic, to provide a discount on goods or services

In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

<span class="mw-page-title-main">Scrip</span> Any substitute for legal tender or currency

A scrip is any substitute for legal tender. It is often a form of credit. Scrips have been created and used for a variety of reasons, including exploitative payment of employees under truck systems; or for use in local commerce at times when regular currency was unavailable, for example in remote coal towns, military bases, ships on long voyages, or occupied countries in wartime. Besides company scrip, other forms of scrip include land scrip, vouchers, token coins such as subway tokens, IOUs, arcade tokens and tickets, and points on some credit cards.

Aeroplan is the frequent-flyer program owned by Air Canada, Canada's flag carrier. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers. In 2002 it was spun off as a separate corporate entity and eventually sold to Aimia. On May 11, 2017, Air Canada announced it plans to launch a new loyalty program to replace the Aeroplan program in 2020. On August 21, 2018, Air Canada, along with TD, CIBC and Visa, agreed to acquire Aeroplan from Aimia for CA$450 million in cash. There are approximately 5 million active members in the program. On August 11, 2020, Air Canada released details about its new loyalty program, which was a relaunch of Aeroplan. They launched their new Loyalty platform on November 08, 2020.

<span class="mw-page-title-main">Flybuys (Australia)</span> Australian customer loyalty program jointly owned by Coles Group and Wesfarmers

Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands, certain Wesfarmers brands, and some third-party partners like HCF Insurance, Coles Express and Optus. Points can then be redeemed for money off purchases at Coles Supermarkets, Coles Express, Liquorland, Kmart, Officeworks, Target and mycar, as well as holidays and household goods.

<span class="mw-page-title-main">Air Miles</span> Miles-based loyalty program

Air Miles is a group of loyalty programs operated by different companies in each region where the brand operates - the programs are available in Canada, the Netherlands, Bahrain, Qatar, and the United Arab Emirates. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.

<span class="mw-page-title-main">Canadian Tire Financial Services</span> Financial services subsidiary of the Canadian Tire retail chain

Canadian Tire Services Ltd. (CTSL), doing business as Canadian Tire Bank, is the financial services subsidiary of the Canadian Tire retail chain. The bank is based in Oakville, Ontario, and has additional business operations in St. Catharines and Welland, Ontario. Between 1968 and 2016, Canadian Tire Services Ltd. was known as Canadian Tire Financial Services Ltd..

<span class="mw-page-title-main">PC Optimum</span> Canadian retail loyalty program by the Loblaw Companies

PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus and Shoppers Drug Mart's Shoppers Optimum programs.

<span class="mw-page-title-main">Voucher</span> Redeemable transaction bond which can only be used for specific goods

A voucher is a bond of the redeemable transaction type which is worth a certain monetary value and which may be spent only for specific reasons or on specific goods. Examples include housing, travel, and food vouchers. The term voucher is also a synonym for receipt and is often used to refer to receipts used as evidence of, for example, the declaration that a service has been performed or that an expenditure has been made. Voucher is a tourist guide for using services with a guarantee of payment by the agency.

Hudson's Bay Rewards is a loyalty program where customers earn points for purchases at Hudson's Bay stores and thebay.com in Canada.

A private currency is a currency issued by a private entity, be it an individual, a commercial business, a nonprofit or decentralized common enterprise. It is often contrasted with fiat currency issued by governments or central banks. In many countries, the issuance of private paper currencies and/or the minting of metal coins intended to be used as currency may even be a criminal act such as in the United States. Digital cryptocurrency is sometimes treated as an asset instead of a currency. Cryptocurrency is illegal as a currency in a few countries.

<span class="mw-page-title-main">Company scrip</span> Scrip issued by a company to pay its employees

Company scrip is scrip issued by a company to pay its employees. It can only be exchanged in company stores owned by the employers. In the United Kingdom, such truck systems have long been formally outlawed under the Truck Acts. In the United States, payment in scrip became illegal in 1938 as part of the Fair Labor Standards Act.

Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.

<span class="mw-page-title-main">Everyday Rewards</span> Australian and New Zealand customer loyalty program

Everyday Rewards, known as Woolworths Rewards between 2015 and 2020, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.

<span class="mw-page-title-main">Scene+</span> Canadian loyalty program

Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Galaxy Entertainment, a subsidiary of Cineplex Inc., Scotiabank, and Empire Company.

References

  1. "Collecting & Redeeming Canadian Tire Money®". Canadian Tire. Retrieved July 7, 2021.
  2. "Triangle Rewards FAQ". Canadian Tire. Retrieved July 7, 2021.
  3. 1 2 "Canadian Tire Scrip", Numismatist Magazine, Harold Don Allen, p.64, Volume 119, Number 12, December 2006
  4. "Canadian Tire collectors treated to special notes". Canadian Coin News. Retrieved 20 November 2024.
  5. Kane, Michael (6 November 1995). "Money Matters". Vancouver Sun. p. D8.
  6. "Canada's Other Official Currency, 1958 To Date" (PDF). Canadian Tire Coupon Collectors Club. Retrieved 16 December 2022.
  7. "Canadian Tire Money Gets a Patriotic Redesign for Canada 150". Huffington Post . Archived from the original on June 28, 2017. Retrieved July 4, 2017.
  8. "Canadian Tire offers $100 bills for its 100th birthday". CTV News. 22 September 2022. Retrieved 16 December 2022.
  9. "ATM gives customers Canadian Tire money". CBC News. 1 December 2004. Retrieved 9 January 2014.
  10. Montgomery, Shannon (2006-12-21). "Liquor store rakes in Canadian Tire Money". Archived from the original on 2018-10-05. Retrieved 2019-10-07.
  11. "Corin Raymond paid for new album with stacks of Canadian Tire money". Toronto Star , January 21, 2013.
  12. "Canadian Tire 'Money' Goes Electronic in Pilot Program". Tire Review. 16 February 2012. Retrieved 16 December 2022.
  13. "About Us". Canadian Tire Bank. Retrieved 16 December 2022.
  14. Cazzin, Julie (9 April 2018). "What Canadian Tire's loyalty changes mean to you". MoneySense . Retrieved 9 April 2018.