NBS Sport is a Ugandan sports television network based in Kampala, Uganda. The channel was launched on 8 June 2022 and it started broadcasting on that same day.[1] The station operates as a 24-hour sports channel and is owned by Next Media Services, the same company that operates NBS Television and Sanyuka TV.[1][2][3][4]
NBS Sport was established as part of Next Media Services' expansion into specialized sports broadcasting. Its headquarter is located at Next Media Park, Plot 13, summit view Road, Kampala, Uganda. The channel officially commenced operations with live National Basketball coverage, marking its entry into Uganda's sports broadcasting landscape.[5]
The station was founded under the leadership of Kin Kariisa, who serves as Group CEO of Next Media Services and previously established NBS Television in 2008. The launch of NBS Sport represented a strategic move to capture the growing sports entertainment market in Uganda and across East Africa.[6]
Distribution
NBS Sport is available through multiple distribution platforms to ensure wide accessibility across Uganda. NBS Sport is available on DStv Channel 377, StarTimes Channel 255, and Free-To-Air Channel 34 and exclusively streamed via AfroMobile.[7] The channel broadcasts in both high-definition and standard-definition formats to accommodate different viewing preferences and technical capabilities.[1]
Recognition and awards
NBS Sport has achieved significant recognition within Uganda's broadcasting industry. NBS Sport has been ranked as Uganda's number one sports television station, reaffirming its dominance in sports broadcasting, according to recent industry assessments.[8]
Programming
The station is known for its focus on sports 24/7, with covering live sports events in Uganda like the National Basketball League,[9] Pool Table competitions, Uganda Boxing Champions League, Uganda Rugby League among others.[10][11][12]
Rugby coverage
One of NBS Sport's flagship programming partnerships involves rugby broadcasting. NBS Sport will broadcast live matches from the Nile Special Uganda Rugby Premier League every Saturday starting 2:00 PM, giving viewers a 360 action of the best teams and players in action.[13][14]
Football programming
The channel provides extensive football coverage, including English Premier League fixtures and local Ugandan football competitions. NBS Sports is available on all distribution channels, including DSTV channel 377, StarTimes channel 255, free-to-air channel 34, and AfroMobile.[15]
Location
Its headquarter is located at Next Media Park, Plot 13, summit view Road, Kampala, Uganda.[9][16]
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