Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics, and prescriptive analytics.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner. The quality of the research produced is heavily dependent on the skills of the researcher and is influenced by researcher bias.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or field observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering research.
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting the data. The study of methods concerns a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods. This way, it is assessed what advantages and disadvantages they have and for what research goals they may be used. These descriptions and evaluations depend on philosophical background assumptions. Examples are how to conceptualize the studied phenomena and what constitutes evidence for or against them. When understood in the widest sense, methodology also includes the discussion of these more abstract issues.
ATLAS.ti is a computer-assisted qualitative data analysis software that facilitates analysis of qualitative data for qualitative research, quantitative research, and mixed methods research.
In the social sciences, coding is an analytical process in which data, in both quantitative form or qualitative form are categorized to facilitate analysis.
Secondary data refers to data that is collected by someone other than the primary user. Common sources of secondary data for social science include censuses, information collected by government departments, organizational records and data that was originally collected for other research purposes. Primary data, by contrast, are collected by the investigator conducting the research.
XSight was a software for qualitative data analysis. Its last version was released in 2006, which was supported until January 2014. Developed by QSR International for qualitative data analysis (QDA), it is a tool for researchers or individuals who are undertaking short term qualitative research analysis on projects involving non-numerical data. Qualitative research can encompass business intelligence, marketing research or data analysis. It was superseded by NVivo 10 for Windows, which offers equivalent functionality with greater flexibility and enables researchers to work with more data types likes PDFs, surveys, images, video, audio, web and social media content.
Computer-assistedqualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, grounded theory methodology, etc.
Netnography is a "form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media". It is a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in participant observation that can be conceptualized into three key stages: investigation, interaction, and immersion. In netnography, a significant amount of the data originates in and manifests through the digital traces of naturally occurring public conversations recorded by contemporary communications networks. Netnography uses these conversations as data. It is an interpretive research method that adapts the traditional, in-person participant observation techniques of anthropology to the study of interactions and experiences manifesting through digital communications.
MAXQDA is a software program designed for computer-assisted qualitative and mixed methods data, text and multimedia analysis in academic, scientific, and business institutions. It is being developed and distributed by VERBI Software based in Berlin, Germany.
QSR International is a qualitative research software developer based in Burlington, Massachusetts, with offices in Australia, Germany, New Zealand, and the United Kingdom. QSR International is the developer of qualitative data analysis (QDA) software products, NVivo, NVivo Server, Interpris and XSight. These are designed to help qualitative researchers organize and analyze non-numerical or unstructured data.
QDA Miner is mixed methods and qualitative data analysis software developed by Provalis Research. The program was designed to assist researchers in managing, coding and analyzing qualitative data.
Provalis Research is a Canadian company that specializes in developing and marketing text analytics tools combining qualitative analysis through QDA Miner with quantitative content analysis and text-mining through WordStat. Headquartered in Montreal, the company was founded in 1989 by the current president Normand Peladeau.
NetMiner is an application software for exploratory analysis and visualization of large network data based on SNA. It can be used for general research and teaching in social networks. This tool allows researchers to explore their network data visually and interactively, helps them to detect underlying patterns and structures of the network. It features data transformation, network analysis, statistics, visualization of network data, chart, and a programming language based on the Python script language. Also, it enables users to import unstructured text data(e.g. news, articles, tweets, etc.) and extract words and network from text data. In addition, NetMiner SNS Data Collector, an extension of NetMiner, can collect some social networking service(SNS) data with a few clicks.
Developed by Tragon Corporation in 1974, Quantitative Descriptive Analysis (QDA) is a behavioral sensory evaluation approach that uses descriptive panels to measure a product's sensory characteristics. Panel members use their senses to identify perceived similarities and differences in products, and articulate those perceptions in their own words. Sensory evaluation is a science that measures, analyzes, and interprets the reactions of the senses of sight, smell, sound, taste, and texture (or kinesthesis) to products. It is a people science; i.e., people are essential to obtain information about products.
Cassandre is a free open source software for computer assisted qualitative data analysis and interpretation in humanities and social sciences. Although it refers, like other CAQDAS-software, to Grounded Theory Method, it also allows to conduct discourse analysis or quantitative content analysis. The software is designed as a server to support collaborative work. Formerly focused on semi-automatic coding, it now provides diaries assisting qualitative analysis.
KH Coder is an open source software for computer assisted qualitative data analysis, particularly quantitative content analysis and text mining. It can be also used for computational linguistics. It supports processing and etymological information of text in several languages, such as Japanese, English, French, German, Italian, Portuguese and Spanish. Specifically, it can contribute factual examination co-event system hub structure, computerized arranging guide, multidimensional scaling and comparative calculations. Word frequency statistics, part-of-speech analysis, grouping, correlation analysis, and visualization are among the features offered by KH Coder.
Marilyn Gray Richards is an Australian social scientist and writer who, with computer scientist Tom Richards, developed the software analysis packages NUD*IST and NVivo.
