Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies. Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies. One could argue that mixed methods research is a special case of multimethod research. Another applicable, but less often used label, for multi or mixed research is methodological pluralism. All of these approaches to professional and academic research emphasize that monomethod research can be improved through the use of multiple data sources, methods, research methodologies, perspectives, standpoints, and paradigms.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research and software engineering research.
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies.
Content analysis is the study of documents and communication artifacts, which might be texts of various formats, pictures, audio or video. Social scientists use content analysis to examine patterns in communication in a replicable and systematic manner. One of the key advantages of using content analysis to analyse social phenomena is their non-invasive nature, in contrast to simulating social experiences or collecting survey answers.
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims. This normally involves various steps, like choosing a sample, collecting data from this sample, and interpreting the data. The study of methods concerns a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods. This way, it is assessed what advantages and disadvantages they have and for what research goals they may be used. These descriptions and evaluations depend on philosophical background assumptions. Examples are how to conceptualize the studied phenomena and what constitutes evidence for or against them. When understood in the widest sense, methodology also includes the discussion of these more abstract issues.
Grounded theory is a systematic methodology that has been largely applied to qualitative research conducted by social scientists. The methodology involves the construction of hypotheses and theories through the collecting and analysis of data. Grounded theory involves the application of inductive reasoning. The methodology contrasts with the hypothetico-deductive model used in traditional scientific research.
Narrative inquiry or narrative analysis emerged as a discipline from within the broader field of qualitative research in the early 20th century, as evidence exists that this method was used in psychology and sociology. Narrative inquiry uses field texts, such as stories, autobiography, journals, field notes, letters, conversations, interviews, family stories, photos, and life experience, as the units of analysis to research and understand the way people create meaning in their lives as narratives.
Data and information visualization is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items. Typically based on data and information collected from a certain domain of expertise, these visualizations are intended for a broader audience to help them visually explore and discover, quickly understand, interpret and gain important insights into otherwise difficult-to-identify structures, relationships, correlations, local and global patterns, trends, variations, constancy, clusters, outliers and unusual groupings within data. When intended for the general public to convey a concise version of known, specific information in a clear and engaging manner, it is typically called information graphics.
In the social sciences, coding is an analytical process in which data, in both quantitative form or qualitative form are categorized to facilitate analysis.
RQDA is an R package for computer assisted qualitative data analysis or CAQDAS. It is installable from, and runs within, the R statistical software, but has a separate window running a graphical user interface. RQDA's approach allows for tight integration of the constructivist approach of qualitative research with quantitative data analysis which can increase the rigor, transparency and validity of qualitative research.
Computer-assistedqualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, grounded theory methodology, etc.
MAXQDA is a software program designed for computer-assisted qualitative and mixed methods data, text and multimedia analysis in academic, scientific, and business institutions. It is being developed and distributed by VERBI Software based in Berlin, Germany.
QSR International is a qualitative research software developer based in Burlington, Massachusetts, with offices in Australia, Germany, New Zealand, and the United Kingdom. QSR International is the developer of qualitative data analysis (QDA) software products, NVivo, NVivo Server, Interpris and XSight. These are designed to help qualitative researchers organize and analyze non-numerical or unstructured data.
Aquad is an open source computer-assisted qualitative data analysis software (CAQDAS) that supports analysis of text, audio, video and graphical materials.
Thematic analysis is one of the most common forms of analysis within qualitative research. It emphasizes identifying, analysing and interpreting patterns of meaning within qualitative data. Thematic analysis is often understood as a method or technique in contrast to most other qualitative analytic approaches - such as grounded theory, discourse analysis, narrative analysis and interpretative phenomenological analysis - which can be described as methodologies or theoretically informed frameworks for research. Thematic analysis is best thought of as an umbrella term for a variety of different approaches, rather than a singular method. Different versions of thematic analysis are underpinned by different philosophical and conceptual assumptions and are divergent in terms of procedure. Leading thematic analysis proponents, psychologists Virginia Braun and Victoria Clarke distinguish between three main types of thematic analysis: coding reliability approaches, code book approaches and reflexive approaches. They describe their own widely used approach first outlined in 2006 in the journal Qualitative Research in Psychology as reflexive thematic analysis. Their 2006 paper has over 120,000 Google Scholar citations and according to Google Scholar is the most cited academic paper published in 2006. The popularity of this paper exemplifies the growing interest in thematic analysis as a distinct method.
Quantitative Discourse Analysis Package (qdap) is an R package for computer assisted qualitative data analysis, particularly quantitative discourse analysis, transcript analysis and natural language processing. Qdap is installable from, and runs within, the R system.
Cassandre is a free open source software for computer assisted qualitative data analysis and interpretation in humanities and social sciences. Although it refers, like other CAQDAS-software, to Grounded Theory Method, it also allows to conduct discourse analysis or quantitative content analysis. The software is designed as a server to support collaborative work. Formerly focused on semi-automatic coding, it now provides diaries assisting qualitative analysis.
KH Coder is an open source software for computer assisted qualitative data analysis, particularly quantitative content analysis and text mining. It can be also used for computational linguistics. It supports processing and etymological information of text in several languages, such as Japanese, English, French, German, Italian, Portuguese and Spanish. Specifically, it can contribute factual examination co-event system hub structure, computerized arranging guide, multidimensional scaling and comparative calculations.
Virginia "Ginny" Braun is a New Zealand psychology academic specialising in thematic analysis and gender studies. She is particularly known for her scholarship on the social construction of the vagina and designer vagina cosmetic surgery, body hair and heterosexuality. She is perhaps best known for her collaboration with British psychologist Victoria Clarke around thematic analysis and qualitative research methods. Together they have published numerous papers, chapters, commentaries and editorials on thematic analysis and qualitative research, and an award-winning and best selling qualitative textbook entitled Successful qualitative research. They have a thematic analysis website at The University of Auckland. More recently - with the Story Completion Research Group - they have published around the story completion method.
Marilyn Gray Richards is an Australian social scientist and writer who, with computer scientist Tom Richards, developed the software analysis packages NUD*IST and NVivo.
