Natania

Natania
Born	Natania Ravi Lalwani (1992-10-29) October 29, 1992 (age 33) Mumbai, Maharashtra, India
Occupations	Singer-songwriter musician
Years active	2012–present
Musical career
Genres	Pop
Instruments	Vocals piano guitar ukulele
Labels	Independent

Natania Ravi Lalwani is an Indian pop musician and singer-songwriter.

Early life

Natania is an Indian of Sindhi origin and was born and raised in Mumbai. ^[1] She went to Cathedral and John Connon school. She finished her education at Jai Hind College, Mumbai. In 2010, she attended The Berklee School of Music's Summer Program in Boston. She then moved to Los Angeles and attended Musician's Institute in Hollywood, California. ^[2]

Career

2012–2017

Natania began recording her debut EP, Hope and Heartbreak while she was in College. The single was released with an animated-lyric video which received over 30,000 views on YouTube in just a few days. The video then proceeded to air on VH1 India along major label artists like Taylor Swift, One Direction creating a buzz for Lalwani. ^[3] The EP led to her signing with Urband & Lazaar, a music licensing company in Los Angeles that secured her songs spots on American Television. ^[4] She then was featured on Music Connection's prestigious "HOT 100 Unsigned Artists" list, ^[5] which in the past has featured artists like Sara Bareilles and the band, Steel Panther. Hope and Heartbreak was listed in the Top 25 Music Critiques in 2013. ^[6] Cherry Love also won "Honorable Mention" at the Unsigned Only International Songwriting Competition. Lalwani was part of the top finalists out of 8,000 entries from over 100 countries. ^[7] Songs from the EP have been featured in commercials for the fashion brand PS I Made This. ^[8] After her EP she released her single "The Letter".^{[ citation needed ]} It earned Natania her first GIMA nomination She continued releasing singles like "Box You Up","Prisoner", "Enough" independently getting her recognition on VH1 on ^[9] It got Time Out Mumbai and Hindustan Times Brunch, Deccan Herald ^[10] Tadpoles ^[11] and Miss Malini, (who called Lalwani India's Taylor Swift). ^[12] Her song charted at no. 35 on VH1's Top 50 videos of 2014 ^[13] The success of the singles led to Lalwani being an official judge at India's biggest college festivals like Malhar, Kaleidoscope and IIT's Mood Indigo. Natania was chosen out of hundreds of songwriters in America, and was invited to work with Desmond Child at his studio in Nashville in 2016. ^[14]

2018–present

Natania released her single "Mess Me Up" on Lowly Palace and Chill Nation. She then released her single "Yellow Lights". Since Natania has released Kissing Mouths (collaboration with Not Famous), Feelings (Collaboration with Deep Chills) and Muscle Memory.^{[ citation needed ]}

Collaborations

Natania co-wrote and is the voice of the official Spotify India Launch Ad. ^[15] She also lent her voice for brands like Nykaa, the Lipton Ad Campaign of 2018 and Lenskart for Katrina Kaif. ^[16] She co-wrote the theme song for the Amazon Show "Four More Shots Please" and wrote and sang multiple songs for the soundtrack.^{[ citation needed ]} She co-wrote "When I Was Young" by Neo Noir. Natania penned Music for the official trailer for "Heart Of Man".^{[ citation needed ]}

Awards

Natania was nominated for a Global Indian Music Academy Award in 2015 for "Best Independent Song" ^[17]

Lalwani is the season one winner of MTV'S Project Aloft Star India ^[18]

• Radio City Freedom Awards ^[19]
  • 2014: Best Pop Artist (People's Choice)
  • 2014: Best Pop Artist
  • 2014: Best New Artist ^[20]

References

1. "Natania Releases Music Video For Nautanki". www.deccanchronicle.com. December 6, 2024. Retrieved December 7, 2024.
2. Sunder, Gautam (April 8, 2013). "Who is Natania Lalwani?" . Retrieved April 8, 2013.
3. "Natania Lalwani". Musicians Institute College of Contemporary Music. Archived from the original on August 17, 2016.
4. "Urband and Lazar Music Publishing". Urband and Lazar Music Publishing.
5. "2012'S HOT 100 LIVE UNSIGNED ARTISTS & BANDS". Music Connection Magazine. November 26, 2012. Retrieved November 26, 2012.
6. "MUSIC CONNECTION'S TOP 25 NEW MUSIC CRITIQUES OF 2013". Music Connection Magazine. December 6, 2013. Retrieved December 6, 2013.
7. "Unsigned Only – Music Competition". www.unsignedonly.com.
8. P.S.- I made this... (February 27, 2014). "P.S.-I made this...Chain Back Earring" – via YouTube.
9. "Exclusive Interview with Natania Lalwani on upcoming single 'Box You Up' and more…". Vh1 India. September 3, 2014. Archived from the original on December 17, 2014.
10. "Dailyhunt" . Retrieved November 12, 2013.
11. "見つかりません".
12. "3 Reasons You Need To Watch Natania's Box You Up On Loop" . Retrieved September 9, 2013.
13. "Vh1 India". www.facebook.com.
14. WorldArts (June 3, 2016). "WorldArts Songwriting Masterclass w/Desmond Child in Nashville! – WorldArts".
15. Archived at Ghostarchive and the Wayback Machine : Spotify | Now in India | Play Free. YouTube .
16. Archived at Ghostarchive and the Wayback Machine : Katrina says #IAMHOOKED. YouTube .
17. "GIMA » Over The Years". www.gima.co.in.
18. "Project Aloft Star". Archived from the original on July 8, 2014. Retrieved September 26, 2013.
19. "Radio City Freedom Awards". planetradiocity.com. Archived from the original on February 4, 2015.
20. "Winners of RadioCity Freedom Awards 2014 revealed". Archived from the original on February 4, 2015. Retrieved September 18, 2023.