National Pie Day

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2014 National Pie Day/Labor Day tie-in poster National Pie Day 2014 poster.jpg
2014 National Pie Day/Labor Day tie-in poster

National Pie Day is a celebration of pies that occurs annually in the United States on January 23. It started in the mid-1970s by Boulder, Colorado teacher Charlie Papazian [1] after he declared his own birthday, January 23, to be National Pie Day. [2] Since 1986, National Pie Day is sponsored by the American Pie Council. [3]

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In 2014, the American Pie Council partnered with Paramount Pictures in promoting the romantic thriller film Labor Day in conjunction with National Pie Day. [4] A pie-making scene features prominently in the film, and the film's general release was within a few days of National Pie Day.

The APC distributed a promotional poster to pie shops and bakeries featuring images of the film's stars Kate Winslet, Josh Brolin, and Gattlin Griffith in the pie-making scene. The poster is captioned, in part, "It makes the time we spend together, just a little sweeter. Pie. Grab a slice of life."[ citation needed ]

Notwithstanding any problematic overtones, though, Variety's take on the scene was "What damage [the 1999 film] American Pie did for the pie industry, Labor Day has reversed." [4]

See also

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References

  1. "National Pie Day: A Colorado-born holiday". The Denver Post . January 23, 2014.
  2. Aasen, Eric (January 21, 2012). "Sunday is National Pie Day, when pie takes center stage". The Dallas Morning News . Archived from the original on 2013-06-02.
  3. "Who We Are". American Pie Council website. Archived from the original on 2014-02-13. Retrieved January 23, 2014.
  4. 1 2 "'Labor Day' Partners with American Pie Council for National Pie Day". Variety. January 15, 2014. Retrieved January 23, 2014.