Jus-Rol

Last updated October 07, 2025

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Jus-Rol

Product type	Pastry
Owner	Rinkelberg Capital
Country	United Kingdom
Introduced	1954;71 years ago (1954)
Markets	Worldwide
Previous owners	Fitch Lovell Booker Group Grand Metropolitan General Mills Cérélia
Tagline	"Pastry to be proud of"
Website	jusrol.co.uk

Jus-Rol is a manufacturer of chilled and frozen pastry and related products, such as vol-au-vents. The company is owned by Rinkelberg Capital.

British Pie Week
References
External links

The company began in 1954 in Coldstream, Scotland, when local baker, Mr Tom Forsythe, started selling "Just Roll" puff pastry to his customers. In 1975 the business was sold to the food giant Fitch Lovell, before being sold off by Booker Group (the new owners of Fitch Lovell) in 1990 to Grand Metropolitan which subsequently sold it to General Mills.

In 2021, Cérélia UK acquired Jus-Rol from General Mills, but following an order by the Competition and Markets Authority, in 2025 sold Jus-Rol’s business in the UK and the Republic of Ireland to Rinkelberg Capital. [PROVIDE A LINK TO THE GROCER ARTICLE: https://www.thegrocer.co.uk/news/cerelia-admits-cma-defeat-and-sells-jus-rol-to-private-equity/702081.article]

British Pie Week

In 2007, Jus-Rol launched an annual celebration British Pie Week on 4 March.

References

External links

Official website

This article about a company of the UK is a stub. You can help Wikipedia by expanding it.

v t e British pies
Sweet	Apple pie Bakewell tart Banoffee pie Bedfordshire clanger Blackberry pie Black bun Chess pie Cherry pie Cumberland rum nicky Custard tart Lemon meringue pie Manchester tart Mince pie Pumpkin pie Rhubarb pie Treacle tart
Savoury	Bacon and egg pie Bedfordshire clanger Bridie Butter pie Cheese and onion pie Chicken and mushroom pie Corned beef pie Cornish pasty Cottage pie Cumberland pie Curry pie Devizes pie Fish pie Game pie Homity pie Killie pie Lamprey pie Meat and potato pie Melton Mowbray pork pie Pork pie Pot pie Scotch pie Shepherd's pie Squab pie Stargazy pie Steak pie Steak and kidney pie Steak and oyster pie Woolton pie
Manufacturers	Clark's Pies Denby Dale Pies Dickinson & Morris Fray Bentos Galloways Bakers Ginsters Higgidy Holland's Pies Mr Kipling Peter's Pieminister Poole's Pork Farms Pukka Pies Shire Foods Square Pie Wall's Wrights Pies

v t e Pies
Aloo pie Apple crisp Apple pie Bacon and egg pie Banoffee pie Bean pie Bedfordshire clanger Bienenstich Black bottom pie Black bun Blackberry pie Blueberry pie Börek Bridie Buko pie Bundevara Butter pie Buttermilk pie Calzone Cantiq Cashew pie Chebureki Cheese and onion pie Cherry pie Chess pie Chicken and mushroom pie Chiffon pie Cholera Cookie Cake Pie Corned beef pie Coulibiac Crawfish pie Cream pie Crostata Curry beef turnover Curry pie Curry puff Custard tart Derby pie Devizes pie Dominostein Donauwelle Egg pie Empanada Etli ekmek Fatayer Fish pie Flapper pie Fleischkuekle Flipper pie Fried pie Gala pie Game pie Gibanica Gözleme Grape pie Hoggan Homity pie Hornazo Huff paste Humble pie Jamaican patty Jelly cream pie Kalakukko Karelian pasty Kasseropita Key lime pie Khachapuri Khuushuur Killie pie Knish Kol böreği Kolokythopita Kuchen Kurnik (pirog) Lanttusupikas Lemon ice box pie Lihapiirakka Lobiani Lörtsy Maids of honour tart Manchester tart Maraca pie Meat and potato pie Meat pie (Australia and New Zealand) Meat pie Melton Mowbray pork pie Mince pie Mississippi mud pie Moravian chicken pie Natchitoches meat pie Öçpoçmaq Ossetian pie Pamirdin Paste (pasty) Pastilla Pastrmajlija Pasty Pasztecik szczeciński Pâté aux pommes de terre Pâté chinois Peanut pie Pecan pie Peremech Picnic pie Pie à la Mode Pie floater Pigeon pie Pirog Pirozhki Pithivier Pizza cake Pork pie Pot pie Pumpkin pie Quiche Qutab Rabbit pie Railway pie Raspberry pie Rhubarb pie Rijstevlaai Salmon pie Salteña Samsa (food) Sarburma Saskatoon berry pie Scaccia Scotch pie Sea-pie Sfiha Shaker lemon pie Shepherd's pie Shoofly pie Sklandrausis Smulpaj Snickers pie Southern tomato pie Spanakopita Squab pie Stargazy pie Steak and kidney pie Steak and oyster pie Steak pie Strawberry pie Sweet potato pie Tamale pie Tarta de Santiago Tiropita Tourtière Treacle tart Walnut pie Woolton pie Wrap roti Zelnik Zwetschgenkuchen
See also	List of pies, tarts and flans Four'n Twenty Mrs Mac's Pies Patties pie Pie Face Pie shop The Great Aussie Pie Competition World Pie Eating Championship Yatala Pie Shop
Category: Pies

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Jus-Rol

Contents

British Pie Week

References

External links