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Neotribalism, also known as modern tribalism or new tribalism, is a sociological concept which postulates that human beings have evolved to live in tribal society, as opposed to mass society, and thus will naturally form social networks constituting new tribes.
French sociologist Michel Maffesoli was perhaps the first to use the term neotribalism in a scholarly context in his 1988 book The Time of the Tribes . Maffesoli predicted that as the culture and institutions of modernism declined, societies would embrace nostalgia and look to the organizational principles of the distant past for guidance, and that therefore the post-modern era would be the era of neotribalism. [1]
Work by researchers such as American political scientist Robert D. Putnam and a 2006 study by McPherson, Smith-Lovin and Brasiers published in the American Sociological Review seem to support at least the more moderate neotribalist arguments. [2]
The notion of neotribalism is used in the field of consumer research under the label consumer tribes. [3]
The term tribe is used in many different contexts to refer to a category of human social group. The predominant worldwide usage of the term in English is in the discipline of anthropology. Its definition is contested, in part due to conflicting theoretical understandings of social and kinship structures, and also reflecting the problematic application of this concept to extremely diverse human societies. The concept is often contrasted by anthropologists with other social and kinship groups, being hierarchically larger than a lineage or clan, but smaller than a chiefdom, ethnicity, nation or state. These terms are equally disputed. In some cases tribes have legal recognition and some degree of political autonomy from national or federal government, but this legalistic usage of the term may conflict with anthropological definitions.
Social capital is "the networks of relationships among people who live and work in a particular society, enabling that society to function effectively". It involves the effective functioning of social groups through interpersonal relationships, a shared sense of identity, a shared understanding, shared norms, shared values, trust, cooperation, and reciprocity. Social capital is a measure of the value of resources, both tangible and intangible, and the impact that ideal creators have on the resources involved in each relationship, and on larger groups. Some have described it as a form of capital that produces public goods for a common purpose, although this does not align with how it has been measured.
A subculture is a group of people within a cultural society that differentiates itself from the conservative and standard values to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, political, and sexual matters. Subcultures are part of society while keeping their specific characteristics intact. Examples of subcultures include BDSM, hippies, hipsters, goths, steampunks, bikers, punks, skinheads, gopnik, hip-hoppers, metalheads, cosplayers, otherkin, otaku, furries, and more. The concept of subcultures was developed in sociology and cultural studies. Subcultures differ from countercultures.
Sociology of sport, alternately referred to as sports sociology, is a sub-discipline of sociology which focuses on sports as social phenomena. It is an area of study concerned with the relationship between sociology and sports, and also various socio-cultural structures, patterns, and organizations or groups involved with sport. This area of study discusses the positive impact sports have on individual people and society as a whole economically, financially, and socially. Sociology of sport attempts to view the actions and behavior of sports teams and their players through the eyes of a sociologist.
Tribalism is the state of being organized by, or advocating for, tribes or tribal lifestyles. Human evolution has primarily occurred in small hunter-gatherer groups, as opposed to in larger and more recently settled agricultural societies or civilizations. With a negative connotation and in a political context, tribalism can also mean discriminatory behavior or attitudes towards out-groups, based on in-group loyalty.
Social status is the relative level of social value a person is considered to possess. Such social value includes respect, honor, assumed competence, and deference. On one hand, social scientists view status as a "reward" for group members who treat others well and take initiative. This is one explanation for its apparent cross-cultural universality. On the other hand, while people with higher status experience a litany of benefits--such as greater health, admiration, resources, influence, and freedom--those with lower status experience poorer outcomes across all of those metrics.
Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. It characterizes networked structures in terms of nodes and the ties, edges, or links that connect them. Examples of social structures commonly visualized through social network analysis include social media networks, meme spread, information circulation, friendship and acquaintance networks, peer learner networks, business networks, knowledge networks, difficult working relationships, collaboration graphs, kinship, disease transmission, and sexual relationships. These networks are often visualized through sociograms in which nodes are represented as points and ties are represented as lines. These visualizations provide a means of qualitatively assessing networks by varying the visual representation of their nodes and edges to reflect attributes of interest.
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. Rogers argues that diffusion is the process by which an innovation is communicated thorough certain channels over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.
Homophily is a concept in sociology describing the tendency of individuals to associate and bond with similar others, as in the proverb "birds of a feather flock together". The presence of homophily has been discovered in a vast array of network studies: over 100 studies have observed homophily in some form or another, and they establish that similarity is associated with connection. The categories on which homophily occurs include age, gender, class, and organizational role.
Sociology as a scholarly discipline emerged, primarily out of Enlightenment thought, as a positivist science of society shortly after the French Revolution. Its genesis owed to various key movements in the philosophy of science and the philosophy of knowledge, arising in reaction to such issues as modernity, capitalism, urbanization, rationalization, secularization, colonization and imperialism.
Mathematical sociology or the sociology of mathematics is an interdisciplinary field of research concerned both with the use of mathematics within sociological research as well as research into the relationships that exist between maths and society.
A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards other members. The term often refers to the intersection between brand, individual identity and culture.
The following events related to sociology occurred in the 1970s.
The following events related to sociology occurred in the 1980s.
The following events related to sociology occurred in the 1990s.
Heterophily, or love of the different, is the tendency of individuals to collect in diverse groups; it is the opposite of homophily. This phenomenon can be seen in relationships between individuals. As a result, it can be analyzed in the workplace to create a more efficient and innovative workplace. It has also become an area of social network analysis.
Michel Maffesoli is a French sociologist.
Gilbert Durand was a French academic known for his work on the imaginary, symbolic anthropology and mythology.
The Time of the Tribes: The Decline of Individualism in Mass Society is a 1988 book by the French sociologist Michel Maffesoli. It argues that mass society, rather than creating a mass of individuals, has resulted in a type of tribalised society. The book and its subject, labelled neo-tribes, have had impact in sociology and other fields.
Peter Marsden is an American sociologist. He is the Edith and Benjamin Geisinger Professor of Sociology at Harvard University.