Netmums

Last updated

Netmums
Netmums logo.png
Type of site
Parenting
Available inEnglish
Owner aufeminin
URL www.netmums.com
RegistrationOptional
LaunchedMay 2000

Netmums is a website for parents in the United Kingdom, established in 2000. It operates as a network of local sites, and offers information to both mothers and fathers about parenting. The Coffee House web forum launched in 2004 for mothers to chat, make friends and exchange advice online. As of 2012 the site included over 150 local websites, 500 national meet-up groups for mothers and 1,500 bloggers in its network. [1]

Contents

History

Netmums was founded by Siobhan Freegard, Cathy Court and Sally Russell who met at playgroup in Harrow, north west London in 2000.

Freegard was born in Bristol and started her career as a marketer for hospitality provider Keith Prowse. [2] She has written for The Guardian newspaper, [3] and has appeared on the panel television shows Loose Women and This Morning . [4] Co-founders Court and Russell worked in food technology and environmental sciences respectively.[ citation needed ]

Netmums started off as a single local site, then gradually grew to cover other local areas, [5] all of which were originally maintained by volunteer site editors using Adobe Contribute and Adobe Dreamweaver web editing software.

In 2009 the website was included in The Independent newspaper's ‘Top 50 Websites and Blogs for Parents’, and the business was estimated to be worth £50 million. [6] [7]

Cathy Ranson was editor-in-chief from 2010 until she left in March 2015, replaced by Annie O'Leary. [8] [9]

By 2011, the number of registered members of the website reached 1 million. and shortly after this, the three co-founders sold their company to European group aufeminin, originally retaining control over the Netmums brand, but later leaving the site to pursue other work. [2]

In March 2012, Netmums and marketing data company Cint created a panel of 4,000 participants to gain market insight on mothers with babies. [10]

In September 2014 Rimi Atwal, formerly of Bauer Media Group, was appointed managing director. [11]

In the 2014 New Year Honours Netmums founders Freegard, Court and Russell received OBEs from the Queen for Services to Families. [12] [13] [14]

In 2013, Netmums announced advertising sign-ups with Stiefel Laboratories' Oilatum and Aquafresh Kids, as they revealed a 46% increase occurred on ad spend on the site from April 2012 to April 2013.[ citation needed ]

In 2016, Netmums made a post-tax profit of £1,518,962 on a turnover of £5,064,760 (down 33% from 2015). [15]

Content

Netmums lists crafts and activities for families in the school holidays and weekends. [16] Birthday party ideas for children are offered, including planning, making invitations, party themes, recipe and food ideas, and details of local caterers, venues, entertainers and cake makers. [17]

The pregnancy section contains support, advice and tips, and listings of local hospitals, birth centres and pregnancy classes in each area. [18] Members can also subscribe to a weekly pregnancy email and a short email antenatal course, as well as monthly emails with support and advice for parents of children under the age of one. It covers sleep support, baby development, health and support for parents, plus discussions with health professionals. [19]

Netmums offers support and advice for mothers with postnatal depression, with lists of local support groups, information and live support from parents in its Coffeehouse forum. There is also childcare information for mothers going back to work after having a baby. This includes listings for childminders, nurseries and other services. [20]

In 2008, Netmums launched a Parent Supporters service on the Coffee House forum. The social support element of the site later received a grant from the UK Department for Children, Schools and Families to support online counsellors and health visitors. [21] Netmums subsequently expanded the Parent Supporter scheme further, though the government funding was later gradually reduced and then finally withdrawn.

Campaigns

In 2009, Netmums called publicly on the UK government and primary care trusts to take account of the concerns of parents, and the organisations that represent their needs and views, and to reverse this decline.[ citation needed ]

In 2010 Netmums conducted an online survey of 5,900 mothers asking which issues mattered most to them, and which were likely to affect their voting decisions in the 2010 general election. [22]

In 2011 the website helped local parent groups campaigning to preventing closures of 250 children's centres in the UK. [23]

Netmums endorsed the "Energy Bill Revolution" campaign in 2012 to support reduction of energy waste and increased energy efficiency in the home, calling on the UK government to fund energy efficiency programme with the aim to bring 9 out of 10 homes out of fuel poverty. [24] In the same year Netmums conducted a social survey which concluded that one in seven women describes themselves as feminist [25] [26]

Netmums campaigned for improvements in maternity services for over two years[ when? ]. This included demands for better support for postnatal depression and depression during pregnancy.[ citation needed ] Netmums also conducted studies looking at different aspects of postnatal depression and anxiety. [27] [28]

Over a period of three years[ when? ], Netmums conducted three studies on different aspects of postnatal depression and anxiety. [29]

In June 2014 the Family and Childcare Trust and Netmums launched a programme of activity looking into issues affecting families in the UK. This included how family friendly the UK was as a nation, holiday childcare, flexible working, parental leave and childcare in general. [30] [31]

Books

Netmums has published nine books:

Related Research Articles

<span class="mw-page-title-main">Postpartum depression</span> Mood disorder experienced after childbirth

Postpartum depression (PPD), also called perinataldepression, is a mood disorder which may be experienced by pregnant or postpartum individuals. Symptoms may include extreme sadness, low energy, anxiety, crying episodes, irritability, and changes in sleeping or eating patterns. PPD can also negatively affect the newborn child.

<span class="mw-page-title-main">Postpartum period</span> Time period beginning after the birth of a child and extending for about one month

The postpartum period begins after childbirth and is typically considered to last for six weeks. There are three distinct phases of the postnatal period; the acute phase, lasting for six to twelve hours after birth; the subacute phase, lasting six weeks; and the delayed phase, lasting up to six months. During the delayed phase, some changes to the genitourinary system take much longer to resolve and may result in conditions such as urinary incontinence. The World Health Organization (WHO) describes the postnatal period as the most critical and yet the most neglected phase in the lives of mothers and babies; most maternal and newborn deaths occur during this period.

The National Childbirth Trust (NCT) is the UK's largest charity offering information and support in pregnancy, childbirth and early parenthood Since 1956 it has supported millions of parents through birth of their children and through early parenthood while bringing about advances in professional practice and public policy. The charity's mission is to support parents through the first 1,000 days: from the beginning of pregnancy through to the child's second birthday.

Penelope Jane Leach is a British psychologist who researches and writes extensively on parenting issues from a child development perspective.

Postpartum blues, also known as baby blues and maternity blues, is a very common but self-limited condition that begins shortly after childbirth and can present with a variety of symptoms such as mood swings, irritability, and tearfulness. Mothers may experience negative mood symptoms mixed with intense periods of joy. Up to 85% of new mothers are affected by postpartum blues, with symptoms starting within a few days after childbirth and lasting up to two weeks in duration. Treatment is supportive, including ensuring adequate sleep and emotional support. If symptoms are severe enough to affect daily functioning or last longer than two weeks, the individual should be evaluated for related postpartum psychiatric conditions, such as postpartum depression and postpartum anxiety. It is unclear whether the condition can be prevented, however education and reassurance are important to help alleviate patient distress.

<span class="mw-page-title-main">Mumsnet</span> Internet forum for parents

Mumsnet is a London-based internet forum, created in 2000 by Justine Roberts for discussion among people with child- or teen-aged offspring.

BabyCenter is an online media company based in San Francisco, New York City, Chicago, and Los Angeles that provides information on conception, pregnancy, birth, and early childhood development for parents and expecting parents. BabyCenter operates 9 country and region specific properties including websites, apps, emails, print publications, and an online community where parents can connect on a variety of topics. Users of the website can sign up for free weekly email newsletters that guide them through pregnancy and their child's development.

A postpartum disorder or puerperal disorder is a disease or condition which presents primarily during the days and weeks after childbirth called the postpartum period. The postpartum period can be divided into three distinct stages: the initial or acute phase, 6–12 hours after childbirth; subacute postpartum period, which lasts two to six weeks, and the delayed postpartum period, which can last up to six months. In the subacute postpartum period, 87% to 94% of women report at least one health problem. Long term health problems are reported by 31% of women.

<span class="mw-page-title-main">Professional Association for Childcare and Early Years</span> British charity and membership organization

Professional Association for Childcare and Early Years (PACEY) is a charity and membership organisation based in London and working in England and Wales. A standard-setting organisation, it promotes best practice and support childcare professionals to deliver high standards of care and learning.

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Antenatal depression, also known as prenatal or perinatal depression, is a form of clinical depression that can affect a woman during pregnancy, and can be a precursor to postpartum depression if not properly treated. It is estimated that 7% to 20% of pregnant women are affected by this condition. Any form of prenatal stress felt by the mother can have negative effects on various aspects of fetal development, which can cause harm to the mother and child. Even after birth, a child born from a depressed or stressed mother feels the affects. The child is less active and can also experience emotional distress. Antenatal depression can be caused by the stress and worry that pregnancy can bring, but at a more severe level. Other triggers include unplanned pregnancy, difficulty becoming pregnant, history of abuse, and economic or family situations.

Siobhan Freegard OBE is a leading female founder and social innovator focused on creating positive connections in the digital world. Siobhan founded both Netmums.com, the UK’s first social network for mothers and ChannelMum, the UK’s first all-female influencer agency.

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<span class="mw-page-title-main">Miscarriage and grief</span>

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Paternal depression is a psychological disorder derived from parental depression. Paternal depression affects the mood of men; fathers and caregivers in particular. 'Father' may refer to the biological father, foster parent, social parent, step-parent or simply the carer of the child. This mood disorder exhibits symptoms similar to postpartum depression (PPD) including anxiety, insomnia, irritability, consistent breakdown and crying episodes, and low energy. This may negatively impact family relationships and the upbringing of children. Parents diagnosed with parental depression often experience increased stress and anxiety levels during early pregnancy, labor and postpartum. Those with parental depression may have developed it early on but some are diagnosed later on from when the child is a toddler up until a young adult.

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References

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