New Bright

Last updated
New Bright Industrial Co., Ltd.
Company type Private company
Industry Toy industry
Founded1955;69 years ago (1955) [1]
Headquarters,
Products Radio-controlled vehicles
Toy trucks
Website www.newbright.com

New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan. [1]

Contents

History

New Bright was founded in 1955 and was originally known for its battery-operated and later radio-controlled toy trains sold at department stores for Christmas. [1] [2] Trains such as these are still traditionally sold and New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot. [3]

Products

New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport -themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams, [4] as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks. [3]

Licensed products

Licensed RC vehicles currently sold by New Bright include: [3]

Monster trucks
Sports cars
Other

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References

  1. 1 2 3 "Company Profile". New Bright. Retrieved 22 July 2021.
  2. Race, Paul D. (2007). "Garden Railroading with Toy Trains". Family Garden Trains. Retrieved 22 July 2021.
  3. 1 2 3 "New Bright Products". New Bright. Retrieved 22 July 2021.
  4. "Review: New Bright R/C DashCam Jeep Trailcat". RC Newb. 9 December 2017. Retrieved 22 July 2021.
  5. Evans, Brett T. (4 August 2020). "Get A 2021 Ford Bronco R/C For $70, But There's A Catch". Motor1. Retrieved 22 July 2021.
  6. Conant, Lisa (14 May 2021). "Best RC Trucks: Tear Up the Track or Go Off-Road". /Drive. Retrieved 22 July 2021.
  7. Fishel, Heather (11 November 2020). "The Drive Picks: The Best Car Toys for Black Friday". /Drive. Retrieved 22 July 2021.