| Company type | Private company |
|---|---|
| Industry | Toy industry |
| Founded | 1955 [1] |
| Headquarters | , |
| Products | Radio-controlled vehicles Toy trucks |
| Website | www |
New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan. [1]
New Bright was founded in 1955 and was known for its battery-operated and sometimes electric toy trains sold for Christmas (1986-2012). [1] [2] New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot. [3]
New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport -themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams, [4] as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks. [3]
Licensed RC vehicles currently sold by New Bright include: [3]