NewcastleGateshead

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NewcastleGateshead is a brand-name associated with the joint promotion of culture, business and tourism within the conurbation formed by Newcastle upon Tyne and Gateshead. [1] [2] With the use of printed matter and a web-site, the organisation produces, assembles activities and information into effective communication for local and regional visitors. The group organises various music and art related events to attract tourism to the region. In 2006, NewcastleGateshead was voted as the arts capital of the UK in a survey conducted by the Artsworld TV channel, [3] It failed in its bid for the status of 2008 European Capital of Culture, when the honour went to Liverpool. [4] In 2023 the NewcastleGateshead Initiative claimed it had brought significant investment to the region resulting in the creation of c. 1,000 jobs. [5] The Chief Executive of the initiative, Sarah Green, was awarded an OBE in the 2025 New Year Honours for services to tourism. [6]

References

  1. ↑ "NewcastleGateshead Initiative". Local Government Association. 4 February 2009.
  2. ↑ "A massive tourism boost for NewcastleGateshead". The Journal. 25 September 2003. ProQuest   350476988.
  3. ↑ "North East voted 'arts capital'". BBC News. 29 December 2006. Retrieved 18 August 2007.
  4. ↑ "Newcastle loses out on Culture bid". Northern Echo. 4 June 2003.
  5. ↑ Ford, Coreena (8 December 2023). "NewcastleGateshead Initiative hails year as hugely successful". The Journal. ProQuest   2899262111.
  6. ↑ Fraser, Kayleigh (30 December 2024). "Newcastle Gateshead Initiative bosses awarded MBE and OBE". Northern Echo.


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