Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Globe International Ltd. is an Australian footwear, clothing, and skateboard hardware company. It was founded in 1985 by three Australian brothers. Globe International's core business is divided between proprietary brands, licensed brands, and distributed brands. The company's international offices are located in Melbourne, Los Angeles, Newport Beach and San Diego, U.S.; Hossegor, France; and Shenzhen, China. It is listed on the Australian Stock Exchange.
Nike Skateboarding, primarily known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding. Nike Skateboarding won the 2020 Webby People’s Voice Award for Best Home/Welcome Page in the category Web.
Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas Founder Adolf Dassler in 1949. It is among Adidas' most popular shoes, being the second highest selling Adidas design ever with over 35 million pairs sold worldwide, behind the Stan Smith model. It has been produced in a variety of color schemes.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
FUCT or Friends U Can't Trust is a clothing brand founded in Los Angeles in 1990 by American artist and designer Erik Brunetti and partner at the time, professional skateboarder Natas Kaupas. Brunetti has said he choose the name "FUCT" because it was a homophone of the expletive "fucked" and he wanted people to question its pronunciation. FUCT has been referred to as one of the pioneering brands of modern streetwear, often incorporating various elements and icons of pop culture alongside anti-government and anti-religious campaigns into their designs including the use of parodied logos.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art. VF Corporation, a US-based apparel and footwear company, bought Supreme for $2.1 billion in December 2020.
Tony Ferguson is a professional skateboarder and company owner. He was an original member of the Girl Skateboards team.
Georgiy Aleksandrovich Rubchinskiy, known as Gosha Rubchinskiy, is a Russian fashion designer, photographer and the founder of his eponymous brand. Rubchinskiy takes inspiration from the fall of the Iron Curtain, Russian street and youth culture, and his experiences to create his collections, pushing Russian iconography, both past and present, onto the world stage through his runway shows and his imagery.
Anti Social Social Club is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk. As of May 2022, the brand is wholly owned by Marquee Brands.
James Jebbia is an American-British businessman, fashion designer and former child actor. He is known for being the founder of the skateboarding shop and clothing brand Supreme.
Palace Skateboards is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Lev Tanju and Gareth Skewis. Palace focuses on skater fashion with heavy 90s and pop culture influences alongside VHS style clothing advertisements. The skate team promotes its branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles, Tokyo and Seoul. The brand has gained popularity within the streetwear community.
Fucking Awesome is an American skateboard company and streetwear brand. FA was created by professional skateboarders Jason Dill and Anthony Van Engelen. FA has created collaborations with brands like Vans, Adidas, and Independent Trucks.
Kerwin Frost is an American entertainer, DJ, talk show host, and comedian. He first rose to prominence in New York City's Soho Youth streetwear scene.
Online Ceramics is a clothing company founded in Los Angeles, California in 2016 by Alix Ross and Elijah Funk. Many of their designs are tie-dyed by hand, and feature images and sayings associated with the musical act the Grateful Dead. It is located at 1500 S. Central Avenue.
Jason Dill is an American professional skateboarder, photographer, and co-founder of Fucking Awesome—an American skate company.
Keith Hufnagel was an American skateboarding professional, entrepreneur, and fashion designer, the founder of the streetwear brand HUF.
Sean Pablo Murphy, known as Sean Pablo, is a regular-footed American skateboarder, designer, model, musician, and photographer.
