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| Type | Private |
|---|---|
| Industry | Retail |
| Founded | 2003 |
| Founder |
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| Headquarters | |
Area served | United States, Japan, China, United Kingdom |
| Products | Apparel, accessories and footwear |
| Website | http://www.bbcicecream.com/ |
Billionaire Boys Club (BBC) is a streetwear label founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line, and Billionaire Girls Club.
In 2003, singer Pharrell Williams and his manager Rob Walker partnered with fashion designer and A Bathing Ape creator Nigo, and Japanese graphic designer, Sk8thing to create Billionaire Boys Club. [1] The brand is credited with helping popularize streetwear's visibility in high fashion. [2]
BBC debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok. [3] [4] Ice Cream graphics feature all-over print motifs of beepers, dollar signs and diamonds. A year later, Billionaire Boys Club branched out from its online origin, setting up a store in Tokyo, Japan and later expanding to New York and London.
In August 2011 rapper Jay-Z, a frequent collaborator of Williams, partnered with the Billionaire Boys Club line. Later the rapper, through a joint venture with Iconix, invested in the brand. [2] The following year BBC recorded high $25 million to $30 million in volume, up from $12 million. Williams reacquired Iconix's stake in the business in 2017.
BBC has several sublabels, including Billionaire Girls Club for the female consumer and Bee Line, a collaboration with Mark McNairy. [2] [5]
Billionaire Boys Club has a US flagship store in SoHo, New York City, a European flagship store in Soho, London, and a store in Tokyo, Japan. Several stores that retail Billionaire Boys Club and Ice Cream clothing exist across North America, Europe, Asia and the Middle East.[ citation needed ]
Pharrell Lanscilo Williams is an American record producer, rapper, singer, songwriter, and fashion designer. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he has produced songs for various recording artists. In 1999, he became lead vocalist of the band N.E.R.D., which he formed with Hugo and drummer Shay Haley. Williams has been widely referred to as one of the most influential and successful music producers of the 21st century, having had a significant impact on the sound of modern popular music.
Rocawear is an American Clothing Brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter. The brand has had annual sales of $700 million. Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.
Yakira, L.L.C. is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under brands including the men's Ecko Unltd. line and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products got public's attention since the late 1990s; they were originally associated with hip hop and skating culture and moved into the mainstream urban culture in the early 2000s. It is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
Hiroshi Fujiwara is a Japanese musician, producer, and designer.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence. It commonly centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers", and exclusivity through intentional product scarcity. Enthusiasts follow particular brands and try to obtain limited edition releases.
Teriyaki Boyz are a Japanese hip hop group from Yokohama, Japan.
Mossimo is a sportswear and accessories American company, founded in 1986 by designer Mossimo Giannulli and owned by Iconix Brand Group since 2006. Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear, and accessories.
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 4.55 million subscribers and 1.3 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
A Bathing Ape is a Japanese fashion brand founded by Nigo in Ura-Harajuku in 1993. The brand specializes in men's, women's and children's lifestyle and street wear, running 19 stores in Japan, including Bape Stores, Bape Pirate Stores, Bape Kids Stores, Bapexclusive Aoyama, and Bapexclusive Kyoto. The Kyoto store also includes Bape Gallery, a space used for various events and art shows sponsored by Bape. There are also stores located in Hong Kong, Taipei, Beijing, Shanghai, Guangzhou, Chengdu, Qingdao, Shenyang, Seoul, Jakarta, Dubai, New York City, Kuala Lumpur, London, Paris, Miami and Los Angeles.
Adidas Originals is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, specializing in athletic shoes, t-shirts, jackets, bags, sunglasses and other accessories.
Nigö is a Japanese fashion designer, disc jockey (DJ), record producer and entrepreneur. He is best known as the creator of the urban clothing line A Bathing Ape (Bape) and currently serves as creative director for Kenzo. Additionally he is a member of the Japanese group Teriyaki Boyz, serving as their official in-house DJ since the group's 2005 debut.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
Freshjive is an American streetwear brand founded in 1989 by artist and entrepreneur Rick Klotz. The brand drew its roots from surf culture and skate culture and is famous for its artwork including controversial topics such as Palestine, animal studies, police brutality, domestic violence and Pentagon's black operations. In 2011 Complex Magazine named Freshjive as the #4 Greatest Streetwear Brand after Stüssy, Supreme and A Bathing Ape.
Comme des Garçons is a Japanese fashion label based in Paris that was created and led by Rei Kawakubo. Its French flagship store is located in Paris. This label owns a world-wide store chain featuring various lines of products in major cities such as London, Melbourne, Hong Kong, New York City and in the Ginza district of Tokyo. Other than fashion, the label has expanded to include jewelry and perfume.
Golf Wang is an American streetwear brand established in 2011 by American musician Tyler, the Creator. The name Golf Wang is a spoonerism of his Los Angeles-based musical collective Odd Future Wolf Gang Kill Them All (OFWGKTA) or Odd Future for short, of which he was a co-founder. Golf Wang is known for its colorful visual aesthetic. The brand has since expanded beyond its Odd Future affiliation and has established itself in the fashion industry. It is designed by Tyler, the Creator. The brand offers clothing, footwear through Golf le Fleur, jewelry, and other products. "Holiday 1991", the brand's first lookbook, was released on December 11, 2011.
Christopher Bevans is an American fashion designer and creative director. He was born in Brooklyn, New York City and went on to work in the fashion industry like his grandmother. Bevans has won awards from organizations such as Woolmark.
Jun Takahashi is a Japanese fashion designer who created the brand Undercover.
Virgil Abloh was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021. Abloh began his own line of streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013.
Palace Skateboards is a London-based skateboarding and clothing brand established in 2009. The brand was founded by Levent Tanju and his skate team, the Palace Wayward Boys Choir, along with Gareth Skewis. Palace focuses on skatewear with heavy 90s and pop culture influences alongside VHS style clothing advertisements. The skate team promotes their branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles and Tokyo, and launches new products every Friday morning during their five seasonal periods: Spring, Summer, Autumn, Winter and Ultimo. The rising brand has gained popularity within the streetwear community for its uniqueness and limited availability.
Yoon Ahn is an American fashion designer. She studied graphic design at Boston University and graduated in 1998. She is known as the creative director of her brand Ambush and as Dior Homme's jewelry design director. Ahn is currently based in Tokyo, Japan.
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