Hip-hop fashion is a style of dress that originated from Urban Black America and inner-city youth in New York City. Being a major part of hip hop culture, it further developed in Los Angeles and other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide.
Yakira, L.L.C. is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand established in 1999 by entrepreneur, Russell Simmons. Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. Baby Phat by Kimora Lee Simmons was re-launched in December 2019.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Carhartt, Inc. is an American apparel company founded in 1889, known for heavy-duty working clothes such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing and hunting apparel. Carhartt remains a family-owned company, owned by the descendants of founder Hamilton Carhartt, with its headquarters in Dearborn, Michigan.
Billionaire Boys Club (BBC) is an American fashion label based in New York City. Founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line, and Billionaire Girls Club.
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
Dover Street Market is a unique multi-brand retailer that combines the elements of a department store and an exhibition space. Originally located on Dover Street, in Mayfair, London. and has since expanded to multiple locations around the world, including New York City, Tokyo, Singapore, Beijing, and Los Angeles.
FUCT or Friends U Can't Trust is a clothing brand founded in Los Angeles in 1990 by American artist and designer Erik Brunetti and partner at the time, professional skateboarder Natas Kaupas. Brunetti has said he choose the name "FUCT" because it was a homophone of the expletive "fucked" and he wanted people to question its pronunciation. FUCT has been referred to as one of the pioneering brands of modern streetwear, often incorporating various elements and icons of pop culture alongside anti-government and anti-religious campaigns into their designs including the use of parodied logos.
Karmaloop is a streetwear e-commerce company. It was founded in 2000 by Greg Selkoe and purchased by Shiekh Shoes in 2016.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
Supreme (səˈpriːm) is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. The brand aims to appeal to streetwear culture in general as well as the skateboarding and hip hop scenes specifically. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art.
The Hundreds is a streetwear brand founded in Los Angeles in 2003 by law school classmates Bobby Kim and Ben Shenassafar. The Hundreds also sells a print magazine, footwear and eyewear. In 2011, Complex magazine named The Hundreds as the fifth-greatest streetwear brand.
Sven Westendorp, "HIGH" was a criminal, graffiti artist, and designer from Amsterdam, Netherlands. Since his early years as a graffiti writer in the 1980s Sven was tagging the name "HIGH" helping to pioneer the movement in the Netherlands. He was a well known supporter of the association football club AFC Ajax, and a member of the hooligan firm F-side. He is also the creator of the A.F.C.A clothing brand.
Virgil Abloh was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.
Hood By Air is a fashion and streetwear brand based in New York City co-founded by designers Shayne Oliver and Raul Lopez. It was launched in 2006 and took a hiatus 2017–2019. Oliver left the brand in 2023.
X-Large is an American streetwear brand and clothing store based in Los Angeles, California. It was founded by Eli Bonerz and Adam Silverman in 1991, based on an idea from Mike D. Since then, the company has expanded the business in New York City, Tokyo, Seattle, and Toronto, among others.
Shayne Oliver is a fashion designer, musician, and creative director, based in New York City. Oliver is the co-founder and design director of Hood By Air, a fashion brand he established together with designer Raul Lopez in 2006. In 2013, Oliver was named among The 25 Greatest Black Fashion Designers by Complex.
MISBHV is a Polish streetwear label established by Natalia Maczek in 2014. It is based in Cracow and has around 90 retailers worldwide.
