I Am Other

Last updated
I Am Other
I am OTHER logo.png
Parent company Sony Music Entertainment
Founded2012
Founder Pharrell Williams
Distributor(s) Columbia Records (music label)
YouTube (web)
Genre
Country of origin United States
Location New York, NY
Official website iamother.com

I Am Other (stylized as i am OTHER) is a multimedia creative collective and record label created by Pharrell Williams that serves as an umbrella for all of his endeavors, including Billionaire Boys Club and ICECREAM apparel, textile company Bionic Yarn. There is also a dedicated YouTube channel [1] launched by the artist, record producer, and fashion designer in 2012. [2] The channel was launched as part of YouTube's $100 million original channel initiative. The programming on the I Am Other channel focuses on music, culture, fashion and the arts. [3] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts." [2] The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes.

Contents

Historical programming

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