The North Carolina Azalea Festival is an annual community festival in Wilmington, North Carolina. The largest festival of its kind in the state,[citation needed] it was founded in 1948, and takes place in April.
The Azalea Festival began in 1948 as an idea of Dr. W. Houston Moore, M.D. Dr. Moore held a meeting in Wilmington's Chamber of Commerce with civil club representatives to discuss and begin planning for the first Azalea Festival.[1] The Festival would take place in April 1948 and would serve the purpose of showcasing the local gardens such as Airlie Gardens, Orton Gardens, and Greenfield Gardens.
The following is a letter written by Mr. Morton to Gayle Ward in response to her request for information about the Festival beginnings:
Dear Gayle:
Dr. W. Houston Moore, M.D., a wonderful old gentleman who lived in the 1800 block of Market Street, had been active through the Rotary Club in beautifying Greenfield Park with azaleas, dogwoods, and other flowering plants. In 1947 he decided to invite all of the leading civic clubs in Wilmington to send a representative to a meeting at the Chamber of Commerce in its building behind City Hall to discuss the feasibility of holding an Azalea Festival that would celebrate the beauty of Greenfield, Orton, Airlie and other gardens around town. I was sent by the Wilmington Jaycees as their representative to that first meeting.
There are probably minutes somewhere that list all of those who attended that first gathering. I can recall Henry Rehder, Wallace Murchison, Kenneth Sprunt, Star-News Editor John Hope and Paul T. Marshburn as being among ones who were particularly supportive of Dr. Moore's idea.
I had a business trip that caused me to miss the second meeting of the somewhat informal Committee, but upon returning to town I was advised that I had been elected-selected President of the first Azalea Festival. I did my level best to talk my way out of that, but Dr. Moore was a persuasive and determined guy, and there were promises of support from all around the room from others on the Committee.
When the first Azalea Festival took place in April 1948 the gardens were at peak beauty, the weather was perfect, and the Festival cleared $5,000, a profit we knew we had to have or we would never see the second Festival. Our first, and absolutely Ideal Queen was Jacqueline White of RKO Radio Pictures. The top other celebrities were Ted Malone, who originated his coast-to-coast ABC Radio Network program from a platform in front of the Community Center on Second Street, and NC Governor R. Gregg Cherry, who crowned the Queen at Lumina Ballroom on Wrightsville Beach. The community was saddened when Dr. Moore died during the summer following the 1948 Festival, but the whole town was pleased to believe he died happy that the first Azalea Festival was a rousing success.
Airlie Gardens span 67 acres (270,000m2) of Wilmington property and was created in 1901. The gardens are less than a mile from the ocean and planted with various types of flora. Ownership of the gardens has changed hands several times and has gone from being a 640-acre (2.6km2) land grant from King George II in 1735 to a now comparably smaller 67-acre (270,000m2) garden open for public viewing.[4] Garden tours are open to the public and include visits to several different areas of Airlie including the butterfly garden, a mystery grave, and the Minnie Evans Sculpture Garden. The latter has a "BottleChapel" along with both metal and ceramic sculptures.[5] Airlie Gardens also hosts summer camps and educational programs are available to the public.[6]
Cape Fear Garden Club Azalea Belles
A tradition held by the Azalea Festival is the "Belles": young ladies who serve as hostesses and guides to the gardens in the area.[citation needed] This tradition began in 1969 under a suggestion by the president of the Cape Fear Garden Club at that time.[7] The first year, seven girls played the role of Azalea Belles.[8] To become an Azalea Belle, one must apply for the position; however, precedence is given to those girls who are either daughters or granddaughters of Cape Fear Garden Club members.[citation needed] Girls from New Hanover County High School are next to be a NC Azalea Belle.[7] If the Belle is not a member of the Cape Fear Garden Club, she may be "committee sponsored" by applying through the belle chairman.[9] New Azalea Belle policies were adopted in 2006. The number of belles needed for each year is dependent upon the size of the gardens in the tour and is determined by the belle chairman.[9] Also, a young lady may only serve as a Belle one year and may not be in the Azalea Festival Scholarship Pageant during the year that she serves as a belle.[9] As of August 2020, "Belles" are no longer affiliated with the North Carolina Azalea Festival.[citation needed]
The North Carolina Azalea Festival has brought a number of people to the Wilmington area to serve as the Festival's Queen. Queens are crowned during the first day of the festival. Past participants include:[2][10]
Celebrities who have visited the southern town of Wilmington for the festival (including as guests, visitors, Queens, and emcees to the Festival) have included:[11][12]
Wilmington is a port city in and the county seat of New Hanover County in coastal southeastern North Carolina, United States. With a population of 115,451 at the 2020 census, it is the eighth-most populous city in the state. Wilmington is the principal city of the Wilmington, NC Metropolitan Statistical Area, which includes New Hanover and Pender counties in southeastern North Carolina, which had a population of 285,905 in 2020.
Azaleas are flowering shrubs in the genus Rhododendron, particularly the former sections Tsutsusi (evergreen) and Pentanthera (deciduous). Azaleas bloom in the spring, their flowers often lasting several weeks. Shade tolerant, they prefer living near or under trees. They are part of the family Ericaceae.
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Airlie Gardens is a 67-acre (27 ha) public garden in Wilmington, North Carolina.
Minnie Eva Evans was an African American artist who worked in the United States from the 1940s to the 1980s. Evans used different types of media in her work such as oils and graphite, but started with using wax and crayon. She was inspired to start drawing due to visions and dreams that she had all throughout her life, starting when she was a young girl. She is known as a southern folk artist and outsider artist as well as a surrealist and visionary artist.
Sweet Potato Queens is a women's organization based in Jackson, Mississippi, that has over six thousand registered chapters in over twenty countries.
Cape Fear is a coastal plain and Tidewater region of North Carolina centered about the city of Wilmington. The region takes its name from the adjacent Cape Fear headland, as does the Cape Fear River which flows through the region and empties into the Atlantic Ocean near the cape. Much of the region's populated areas are found along the Atlantic beaches and the Atlantic Intracoastal Waterway, while the rural areas are dominated by farms and swampland like that of the Green Swamp. The general area can be also identified by the titles "Lower Cape Fear", "Wilmington, NC Metropolitan Statistical Area", "Southeastern North Carolina", and "Azalea Coast". The latter name is derived from the North Carolina Azalea Festival held annually in Wilmington. Municipalities in the area belong to the Cape Fear Council of Governments.
The Azalea Open Invitational was a golf tournament in North Carolina on the PGA Tour, held at Cape Fear Country Club in Wilmington. Last played in November 1971 as an unofficial event; it was an official PGA Tour event in 1945 and from 1949 through 1970. The Heritage in South Carolina debuted in 1969 and soon displaced it on the schedule.
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The Orton Plantation is a historic plantation house in the Smithville Township of Brunswick County, North Carolina, United States. Located beside the Cape Fear River between Wilmington and Southport, Orton Plantation is considered to be a near-perfect example of Southern antebellum architecture. Built in 1735 by the co-founder of Brunswick Town, Colonel Maurice Moore, the Orton Plantation house is one of the oldest structures in Brunswick County. During its history Orton Plantation has been attacked by Native Americans, used as a military hospital, and been home to lawyers, physicians, military leaders, and a Colonial governor.
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The Bellamy Mansion, built between 1859 and 1861, is a mixture of Neoclassical architectural styles, including Greek Revival and Italianate, and is located at 503 Market Street in the heart of downtown Wilmington, North Carolina. It is one of North Carolina’s finest examples of historic antebellum architecture. It is a contributing building in the Wilmington Historic District.
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