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Now and Later is an American brand of fruit-flavored taffy-like candy manufactured by Ferrara Candy Company. The candy is formed into squares packaged in colorful paper. Twelve flavors are currently available in both Traditional and Chewy varieties. [1] [ failed verification ]
Now and Later was created in Brooklyn, New York in 1962 by The Phoenix Candy Company. [2]
The name Now and Later was meant to suggest to customers that they are going to like them now and then want some more later. [1] [3] Alluding to the candy's signature chewy texture, the name also suggests that if one puts a piece in one's mouth now, one will still be chewing it later. The Phoenix Candy Company also sold several candy-and-a-toy products. [4] In 1978, Phoenix was sold to Beatrice Foods.
The company merged with Leaf in 1983, and sold it to Nabisco in 1992. Farley's & Sathers Candy Company bought it in 2002 after Kraft/Philip Morris' acquisition of Nabisco. In 2012, Farley's & Sathers Candy Company merged with Ferrara Pan Candy Company and the name of the company was changed to Ferrara Candy Company. [5]
The twelve flavors of Now and Later available are apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and "original". [6]
Chuckles are jelly candies coated with a light layer of sugar. They come in five flavors: lime, orange, cherry, lemon, and licorice. Each package of Chuckles contains one piece of each flavor. The candies are made with corn syrup, sugar, modified and unmodified cornstarch, and natural and artificial flavors and colors.
Runts are crunchy candies sold by Ferrara Candy Company. First seen on the market in 1982, the candies are in the shape, color, and flavor of a selection of fruits. Runts have a hard candy shell with a compressed dextrose center.
Nerds is an American candy launched in 1983 by the Sunmark Corporation under the brand name Willy Wonka Candy Company. Nerds are now made by the Ferrara Candy Company, a subsidiary of Ferrero Group. With their anthropomorphic covers, Nerds usually contain two flavors per box, each flavor having a separate compartment and opening.
Fun Dip is a candy manufactured by the Ferrara Candy Company. The candy has been on the market in the United States and Canada since the 1940s and was originally called Lik-M-Aid. It was originally manufactured by Fruzola, and then Sunline Inc., through their Sunmark Brands division. It was purchased by Nestlé in January 1989. Fun Dip was sold to Ferrara Candy company in 2018 along with other Wonka Candy Brands. It comes in many different flavors with candy sticks that are included.
Jujyfruits are a chewy, gumdrop-like starch-based candy, manufactured by Heide Candy Company, a subsidiary of Ferrara Candy Company. Jujyfruits began production in 1920. They were popular in movie houses along with Heide's other gummy candy, Jujubes.
Laffy Taffy is an American brand of taffy candies produced by the Ferrara Candy Company, a subsidiary of Ferrero. The candies are small, individually wrapped taffy rectangles available in a variety of colors and fruit flavors, including banana, strawberry, green apple, grape, blueberry, watermelon, blue raspberry, and cherry. Rarer flavors include caramel apple, coconut, strawberries & cream, apple crisp, chocolate mousse, pumpkin donut, pineapple, guava, orange sorbet, and lemon raspberry. Discontinued flavors include fruit punch, mango, strawberry banana, peppermint, and hot cocoa.
Brach's is a candy and sweets brand of Ferrara Candy Company.
SweeTarts are sweet and sour candies invented under the direction of Menlo F. Smith, CEO of Sunline Inc., in 1962. The candy was created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid products.
Spree is a candy manufactured by The Willy Wonka Candy Company, a brand owned by the Ferrara Candy Company unit of Ferrero SpA. Spree was created by the Sunline Candy Company, later renamed Sunmark Corporation, of St. Louis, Mo., in the mid-1960s. Spree was an idea of an employee named John Scout. In the 1970s the brand was bought by Nestlé, which markets the candy under the Willy Wonka brand.
Circus peanuts are American peanut-shaped marshmallow candy. They date to the 19th century, when they were one of a large variety of unwrapped "penny candy" sold in such retail outlets as five-and-dime stores.
Fruit Stripe was an artificially and naturally flavored fruit chewing gum produced by Beech-Nut in 1960 and discontinued in 2024. The individual pieces of gum are striped and were packaged in zebra-striped wrappers, which also acted as temporary tattoos.
Lemonhead is an American brand of candy that was first introduced in 1962, produced by the Ferrara Candy Company. Lemonheads are a round, lemon-flavored candy consisting of a sweet coating, soft sour shell, and a hard candy core. Other popular flavors are Grapeheads, Cherryheads and Appleheads.
The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group.
Farley's & Sathers Candy Company was created as an umbrella company to roll up many small companies, brands and products under a common management team. The confectionery business segment is made up of many small companies, often with intertwined relationships and histories.
Trolli is a German manufacturer of confectionery. Its American arm was sold in 1996 and became a confectionery brand used by Ferrara Candy Company. Trolli sells gummy candies, marshmallows, and soft licorice gums in over 80 countries and has factories in Germany, Spain, Indonesia, US, China and the Czech Republic.
Heide Candy Company is a subsidiary of candy manufacturer Ferrara Candy Company.
Super Bubble was a brand of bubble gum produced by Ferrara Candy Company first introduced in 1946 by the Thomas Wiener Company led by Douglas Thomas and Donald Wiener in Memphis, Tennessee. The recipe for the original Super Bubble flavor came from a much older brand known as Bub's Daddy. Super Bubble was originally sold for five cents, but in the face of increased competition from Dubble Bubble and Bazooka, the company brought out a one-cent version in 1948.
Rain-Blo is an American brand of bubble gum that comes in a variety of fruit flavors, introduced by Leaf Confectionery in 1940, and acquired from Hershey Foods by Farley's & Sathers Candy Company, merged with Ferrara Pan in 2012, becoming the Ferrara Candy Company. They are bubble gum balls containing an internal fruit flavoring that is colored to match the coating on the outside.
Bobs Candies are a brand of candy manufactured by the Ferrara Candy Company.
Turkish Taffy is a "chewy" taffy-like candy bar, which comes in several flavors.
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