Industry | Ice cream company and brand |
---|---|
Founded | June 12, 2012 |
Headquarters | Los Angeles, California , U.S. |
Area served | United States, Australia, Mexico, Canada, Ireland, New Zealand, France, the Netherlands, Germany, South Korea, Hong Kong, Taiwan, Austria, Norway, Bahrain, Denmark, Croatia and the United Kingdom |
Products | Ice cream |
Parent | Wells Enterprises |
Website | halotop |
Halo Top Creamery is an ice cream company and brand [1] sold in the United States, [2] Australia, Mexico, Canada, Ireland, New Zealand, the Netherlands, Germany, Denmark, Taiwan, Hong Kong, South Korea, Austria, [3] United Kingdom [4] and the United Arab Emirates. The brand is marketed as a lower-calorie alternative, partially substituting sugar with stevia, a plant-based sweetener, and erythritol, a sugar alcohol.
Founded in 2011 by former attorney Justin Woolverton, it is now owned by Wells Enterprises.
The ice cream brand was founded around 2011 by former attorney Justin Woolverton of Latham & Watkins LLP. [5] Woolverton had begun making ice cream in his own kitchen with the goal of reducing his consumption of carbohydrates and refined sugars. [5] In the early stages of Halo Top, Woolverton continuously experimented, tweaking and improving the ingredients for over a year. In order to create a long-lasting formula that could sustain shipment through the supply chain, Woolverton went to California Polytechnic State University, San Luis Obispo Dairy Innovation Institute, where he was able to refine and polish the formula with a contract manufacture. [5] The company describes its product as the first ever "lifestyle" ice cream that can be eaten daily without overwhelming a typical caloric intake diet, [6] but nutritionists have expressed that "just because it's a slightly better choice does not mean that it is a good choice." [7]
Halo Top launched in Los Angeles on June 15, 2012, and annual sales grew up around 2,500% during 2016 and continued to increase in 2017, despite a retail price of $5 per pint. [8] In July 2017, Halo Top became the best-selling ice cream pint at grocery stores in the United States, surpassing in popularity the Ben & Jerry's and Häagen-Dazs brands, which previously held that distinction for years. [9] By September of 2017, it had grown to 50 employees and was sold throughout the United States, Australia, New Zealand, Mexico, Canada, Ireland, Germany, Finland, the Netherlands, and the United Kingdom. By 2017, it had grown to 50 employees. [5]
Also in 2017, Halo Top won several international prizes, including an Institute of Taste Test Award, a Lausanne Index Clean Food Prize, [10] and it was named "Food Disruptor of the Year" by Food Dive [11] and one of The 25 Best Inventions of 2017 by Time magazine. [12]
However, 2017 proved to be the peak of Halo Top's sales, whose dollar value declined for each of the ensuing four years. [13] [14] The decline was attributed in substantial part to competition from major brands as well as private label products which made similar lower-Calorie, lower-sugar products. [13] [14] Additionally, during the first year of the COVID-19 pandemic, consumers began to shift away from lower-calorie ice cream. [14] Halo Top sales fell the most rapidly of all ice cream brands, even as ice cream sales as a category rose, [14] [15] led by high-fat "premium" brands such as Magnum and Häagen-Dazs. [15]
The company was[ when? ] run by Woolverton and Doug Bouton, president and COO.[ citation needed ] Woolverton met Bouton, another former attorney, in an amateur basketball league. [5] On September 9, 2019 Halo Top announced sale of its US operations to Wells Enterprises for an undisclosed amount. [16] It has spent the ensuing years reformulating the low-calorie line, beginning with replacing spray-dried ultrafiltered milk proteins with liquid ultrafiltered milk, which is more expensive but which reduced what many consumers found to be the product's excessive density, improved the texture, and allowed it to mix more smoothly with the other ingredients, leading to a mouthfeel that is even closer to regular full-fat, full-sugar ice cream. [14]
Halo Top's ingredients are relatively low in calories and sugar and high in protein and fiber. Halo Top is a mixture of eggs, milk, and cream, like other ice cream brands, but is distinct due to its substitution for sugar. Halo Top uses organic stevia, a plant-based sweetener, and erythritol, a sugar alcohol, to substitute sugar in their ice cream. [17] Each pint ranges from 240–360 calories. [18]
The ingredients used to make Halo Top ice cream include:
The nutritional value of a pint of vanilla Halo Top ice cream is: [19]
Halo Top offers an array of flavors, including dairy-free and vegan flavors. Consumers can also suggest new flavors online for the company team to consider bringing to market. [17]
In Canada, although the ingredients lists are very similar to those in the U.S., all varieties of Halo Top are labelled as frozen desserts, not as ice cream, due to differences in labelling requirements. [20]
Halo Top ice cream is available in dairy pints, dairy-free pints, keto pints, pops, and mini pops. [21] [22] The original pops were first introduced in February 2019 and included the following flavors: Mint Chip, Peanut Butter Swirl, Chocolate Chip Cookie Dough, and Strawberry Cheesecake. Each pop contains only 50–60 calories. [23] In May 2020, Halo Top released a larger version of the pops that contain 90–110 calories each. The original pops are now called Mini Pops and the larger versions are Pops. The larger Pops are available in the following flavors: Brownie Batter, Dark Chocolate Caramel, Mint Chip, Sea Salt Caramel, and Strawberry Swirl. [24]
In 2018, Halo Top opened three "Scoop Shop" locations in Los Angeles, CA in Westfield Topanga, Canoga Park; at The Grove; and in Century City. These Scoop Shop locations offer soft serve, scoops, sundaes, and sandwiches with various toppings to choose from. [25] The company closed all three on October 28, 2019. [26] [27]
Bubble tea is a tea-based drink that originated in Taiwan in the early 1980s. Taiwanese immigrants brought it to the United States in the 1990s, initially in California through regions including Los Angeles County, but the drink has also spread to other countries where there is a large East Asian diaspora population.
Dessert is a course that concludes a meal. The course consists of sweet foods, such as cake, and possibly a beverage such as dessert wine and liqueur. Some cultures sweeten foods that are more commonly savory to create desserts. In some parts of the world there is no tradition of a dessert course to conclude a meal.
A milkshake is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, or fruit syrup into a thick, sweet, cold mixture. It may also be made using a base made from non-dairy products, including plant milks such as almond milk, coconut milk, or soy milk. Dry ingredients such as whole fruit, nuts, seeds, candy, or cookies may be incorporated.
Frozen yogurt is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but contains live bacterial cultures.
Condensed milk is cow's milk from which water has been removed. It is most often found with sugar added, in the form of sweetened condensed milk, to the extent that the terms "condensed milk" and "sweetened condensed milk" are often used interchangeably today. Sweetened condensed milk is a very thick, sweet product, which when canned can last for years without refrigeration if not opened. The product is used in numerous dessert dishes in many countries.
Eggnog, historically also known as a milk punch or an egg milk punch when alcoholic beverages are added, is a rich, chilled, sweetened, dairy-based beverage. It is traditionally made with milk, cream, sugar, egg yolks, and whipped egg whites. A distilled spirit such as brandy, rum, whiskey or bourbon is often a key ingredient.
Breyers is a brand of ice cream started in 1866 by William A. Breyer in Philadelphia, Pennsylvania.
Graeter's is a regional ice cream chain based in Cincinnati, Ohio. Founded in 1870 by Louis C. Graeter, the company has since expanded to 50 retail locations selling ice cream, candy and baked goods in the Midwestern United States. It further distributes its ice cream to 6,000 stores throughout the country. As of 2017, the company had 1,050 employees and $60 million in revenue.
A milk substitute is any substance that resembles milk and can be used in the same ways as milk. Such substances may be variously known as non-dairy beverage, nut milk, grain milk, legume milk, mock milk and alternative milk.
Shaved ice is a large family of ice-based desserts made of fine shavings of ice and sweet condiments or syrups. Usually, the syrup is added after the ice has been frozen and shaved—typically at the point of sale; however, flavoring can also be added before freezing. The dessert is consumed worldwide in various forms and ways. Shaved ice can also be mixed with large quantities of liquid to produce shaved ice drinks.
Alpro is a European company based in Wevelgem, Belgium, that markets organic and non-organic, non-genetically modified, plant-based products, such as foods and drinks made from soy, almonds, hazelnuts, cashew, rice, oats or coconut. Alpro employs over 1,200 people in Europe and has three production facilities in Belgium, France and the United Kingdom. Alpro markets its products in Europe and beyond with the majority of its business in Europe.
Truvia is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of stevia leaf extract, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low.
MimicCreme was a brand of vegan imitation cream based on nuts and made without lactose, soy, or gluten. It was certified as pareve kosher. First produced commercially in January 2007 in Albany, New York, by Green Rabbit LLC, MimicCreme was primarily marketed toward vegans as an alternative to dairy products. The company website indicates that the company closed in November 2013 due to no longer having access to an appropriate production facility.
Moose Tracks is a branded flavor of ice cream owned and licensed by Denali Flavors Inc. that is manufactured by different companies under various brands. The Original Moose Tracks product description is as follows, "vanilla ice cream with peanut butter cups and famous Moose Tracks fudge".
Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Jeni's Splendid Ice Creams is an artisanal ice cream company headquartered in Columbus, Ohio. Jeni's has over 80 ice cream shops and retail distributors in the US.
Sherbet, often referred to as sherbert, is a frozen dessert made from water, sugar, a dairy product such as cream or milk, and a flavoring – typically fruit juice or purée, wine, liqueur, and occasionally non-fruit flavors such as vanilla, chocolate, or peppermint. It is similar to, but distinct from sorbet, which lacks dairy.
Justin Woolverton is an American entrepreneur and CEO of the ice cream company Halo Top Creamery. He founded the company in 2011, while working as a corporate lawyer.
Perfect Day, Inc. is a food technology startup company based in Berkeley, California, that has developed processes of creating dairy proteins, including casein and whey, by fermentation in microbiota, specifically from fungi in bioreactors, instead of extraction from bovine milk.