The Grove at Farmers Market

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The Grove
052707-026-TheGrove.jpg
The animated fountains at The Grove
The Grove at Farmers Market
Location Los Angeles
Coordinates 34°04′19″N118°21′27″W / 34.071964°N 118.357515°W / 34.071964; -118.357515
Address189 The Grove Drive
Los Angeles, CA 90036
Opening dateFebruary 2002;22 years ago (2002-02)
Developer Caruso Affiliated
OwnerCaruso Affiliated
ArchitectDavid Williams
Elkus Manfredi
No. of anchor tenants 1
Total retail floor area 600,000 sq ft (56,000 m2)
No. of floors2
Website www.thegrovela.com
The trolley takes shoppers on a short ride from The Grove to Farmer's Market Grove trolley.jpg
The trolley takes shoppers on a short ride from The Grove to Farmer's Market

The Grove is a retail and entertainment complex in Los Angeles, located on parts of the historic Farmers Market. The mall features Nordstrom and Barnes & Noble.

Contents

History

The complex fills space previously occupied by an orchard and nursery, which were the last remains of a dairy farm owned by A. F. Gilmore in the latter part of the 19th century. The developers began demolition of an antiques alley and other older buildings on Third Street behind CBS Television City, and broke ground for the new mall in 1999. There was some controversy over potentially increasing traffic in a busy Los Angeles neighborhood that already offered several other shopping venues, including the Beverly Center. The Grove opened in 2002.

The Warner Bros. tabloid television news program Extra was taped in the complex from 2010-2013, usually on the mall's lawn area.

From November 2015 to November 2017, it served as a venue for the fall finales of Dancing with the Stars .

The history behind the development of the A. F. Gilmore property that eventually became The Grove was not without controversy. In 1984, A. F. Gilmore and neighboring CBS Television City hired Olympia & York California Equities Corp. to look into the possibility of creating a major business and entertainment complex that would have been twice as large as Universal City but would have required the demolition of all existing structures at both Farmers Market and CBS in the process. [1] [2] That plan was not well received by the City of Los Angeles or by its neighbors and the plan was later shelved. Two years later A. F. Gilmore and CBS hired Urban Investment & Development Co. of Chicago to create another development plan. [2]

In 1989, A. F. Gilmore announced that it was going to build a US$300 million mall adjacent to the existing Farmers Market and that the new project would be managed by JMB/Urban Development of Chicago. The proposed mall was going to be anchored by May Company California, Nordstrom, and J. W. Robinson's along with over 100 other stores. [3] [4] Later, the project was scaled down to 2 anchors. [5]

During the next decade, A. F. Gilmore announced in 1998 a further scaled down plan with Caruso Affiliated as the new development partner for a new proposal that eventually became The Grove at Farmers Market, a $100-million project on 25 acres (10 ha). [6] Nordstrom signed on in 2001 to build a 122,000 sq ft (11,300 m2) store. [7] [8] By early 2001, toy retailer FAO Schwarz also sign on for 25,000 sq ft (2,300 m2) [9] [10] along with Banana Republic, Gap, Barnes & Noble, J. Crew, Maggiano's Italian restaurant and a 14-screen movie complex to be the initial stores in the new project. [6] After many delays, the retail center finally opened in March 2002. [11]

FAO Schwarz was one of the first retail casualties at the Grove after FAO Schwarz's parent company had to declare bankruptcy in 2004. [12] The Grove was able to replace the store with American Girl Place, which opened in April 2006. [13] Abercrombie & Fitch closed their flagship store in February 2015, [14] and was replaced seven months later with a Nike flagship store that opened in September 2015. [15] Also in 2013, Banana Republic moved into a new space at the mall, and the old space was occupied by a Topshop/Topman store. [16]

In the original plan, the 14-screen movie complex was going to be built by Pacific Theatres to be its first Arc Light multiplex. [8] At the last minute, Pacific Theatres pulled out of the project and opted to build the multiplex in Hollywood, ArcLight Hollywood, instead. Caruso decided to fund the construction of the multiplex out of the company's own pockets. After 10 months of successful operations, Caruso decided to sell the multiplex outright. Pacific gave the highest bid at US$30 million. [17]

In May 2020, The Grove was damaged during protests over the murder of George Floyd. [18] Caruso responded with an open letter that made a point of supporting the cause of the demonstrators, but criticized unspecified Los Angeles officials who failed to prevent violence that damaged many small businesses along the nearby streets that may never reopen. [19] [20] [21]

Pacific Theatres permanently ceased operations in 2021 due to the economic fallout of the COVID-19 pandemic. AMC Theatres acquired the lease to the Pacific Theatres locations at The Grove and Americana at Brand in July 2021. [22]

Design

The 575,000-square-foot (53,400 m2) outdoor marketplace is located in Los Angeles' Fairfax District. Initial architectural design was performed in-house by David Williams of Caruso Affiliated Holdings and by KMD Architects of San Francisco. [6] Caruso Affiliated claims to have modeled its architectural designs on indigenous Los Angeles buildings, influenced by classic historic districts, with shopping alleys, broad plazas, and intimate courtyards. The design features a series of Art Deco-style false fronts, with boxy interiors similar to those found in other contemporary stores.

Other critics opined the inward facing design does not incorporate the surrounding neighborhood and fails to connect to the Pan Pacific Park, the adjacent apartment complexes and Fairfax and Third St. facing businesses. The development design was to focus on patrons arriving by car to the 3500 parking structure. [23]

Attractions

The Grove features a large central park with an animated fountain designed by WET. Its music-fountain show plays every hour, though the feature has a non-musical program in between shows. The water's choreography is reminiscent of the Fountains of Bellagio in Las Vegas —also designed by WET—but on a much smaller scale.

The property also has a statue, The Spirit of Los Angeles . Live shows are often performed there—on the grassy area by the fountains. An internal transit system uses electric-powered trolley cars to link The Grove and the adjacent Farmers Market.

Christmas tree

In mid-November, the Grove Christmas Tree is displayed, and lit every evening, beginning with the annual tree lighting ceremony. [24] The tree remains lit every evening for the remainder of the Christmas season. Usually up to 100 feet (30 m) or more, it is one of the tallest Christmas trees in the Los Angeles area. [25] [26] In more recent years, The Grove also transforms "into a winter wonderland" where artificial snow falls every evening at 7 & 8 pm, through Christmas Eve. [27]

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References

  1. ↑ Clifford, Fran (March 29, 1984). "Hate to See Farmers Market Go, but..." . Los Angeles Times . p. WS1. Alternate Link via ProQuest.
  2. 1 2 Ryon, Ruth (May 11, 1986). "Redevelopment of CBS, Farmers Market Studied". Los Angeles Times .
  3. ↑ Groves, Martha (October 10, 1989). "2 Big Retailers to Anchor Mall at Farmers Market : Decision by Nordstrom, May Co. Stirs Up Concerns Over Increased Traffic". Los Angeles Times .
  4. ↑ Yoshihara, Nancy (November 16, 1989). "Robinson's to Join in Farmers Market Mall". Los Angeles Times .
  5. ↑ Chazanov, Mathis (November 14, 1990). "Project at Farmers Market Endorsed : Development: A city planner rules that the scaled-down version can go ahead despite potentially negative effects. It would include two department stores and senior housing". Los Angeles Times .
  6. 1 2 3 Sanchez, Jesus (May 22, 1998). "Farmers Market to Unveil New Development". Los Angeles Times . The proposed development, designed by David Williams of Caruso Affiliated Holdings and KMD Architects of San Francisco.
  7. ↑ "The Grove to Include Schwarz, Nordstrom". Los Angeles Times . March 13, 2001. Toy retailer FAO Schwarz has leased 25,000 square feet of shop space and construction is underway on a 122,000-square-foot Nordstrom store at the Grove at Farmers Market.
  8. 1 2 Sanchez, Jesus (July 21, 1999). "Nordstrom Joins Project Next to Farmers Market". Los Angeles Times . Nordstrom Inc. said Tuesday that it plans to open a 120,000-square-foot department store. The department store chain will join a collection of other well-known retailers--including giant flagship stores for Banana Republic, Crate & Barrel and Gap. The Gap, for example, will locate all of its retail brands in a single 26,050-square-foot space. Banana Republic will open a 30,400-square-foot store. The center will also be home to Pacific Theaters' first Arc Light multiplex.
  9. ↑ Annicelli, Cliff & Burkhart, Jesse (March 13, 2001). "FAO building Los Angeles flagship store". Gifts and Decorative Accessories.
  10. ↑ "FAO Schwarz Selects The Grove at Farmers Market for Los Angeles Flagship Store, Announces Developer Caruso Affiliated Holdings". Business Wire (Press release). March 13, 2001 – via The Free Library.
  11. ↑ Diroll, Patt & Conway, Ann (March 24, 2002). "Grove Opener". Los Angeles Times .
  12. ↑ Fulmer, Melinda (May 26, 2005). "Mattel Is Building on American Girl's Success". Los Angeles Times . in the Grove shopping center in Los Angeles' Fairfax district... the two-story space shuttered by toy retailer FAO Schwarz Inc. last year.
  13. ↑ Groves, Martha & Cho, Cynthia H. (April 19, 2006). "Fun for Some, Irritation for Others The American Girl store opening at the Grove is expected to make the area's already bad traffic even worse". Los Angeles Times . The Grove opened in March 2002 to great fanfare and quickly became one of the most popular attractions around. ...American Girl Place to fill the spot vacated by FAO Schwarz, a ritzy toy merchant whose parent company filed for bankruptcy protection.
  14. ↑ Alcala, Natalie (January 12, 2015). "The Grove's Abercrombie & Fitch Flagship is Closing". Racked LA .
  15. ↑ Asch, Andrew (September 10, 2015). "Nike Opens Emporium at The Grove". California Apparel News.
  16. ↑ Li, Shan (February 27, 2012). "Topshop to open first Los Angeles store at the Grove". Los Angeles Times . The chain, which makes cheap-chic clothes much like competitors Forever 21 and H&M, will take over a 25,000-square-foot location currently occupied by Banana Republic, which is moving to a smaller space in the outdoor shopping mall.
  17. ↑ Sanchez, Jesus (December 12, 2002). "Pacific Theatres Expected to Acquire Grove Cinemas: The chain would pay about $30 million for the successful multiplex, sources say". Los Angeles Times .
  18. ↑ "As looters hit the Grove mall, a security guard begs them to stop: 'We're one of you'". Los Angeles Times. May 31, 2020. Retrieved June 8, 2020.
  19. ↑ Vincent, Roger (June 25, 2020). "How conservative and centrist business owners face — and cautiously embrace — protests". Los Angeles Times. Retrieved January 13, 2021.
  20. ↑ Caruso, Rick (June 26, 2020). "A Letter From Our Founder". Letter to People of Los Angeles (open letter). The Grove LA. Retrieved January 13, 2021.
  21. ↑ Ford, Elizabeth (June 26, 2020). "Developer Rick Caruso pens open letter to the city of Los Angeles". FOX 11. Retrieved January 13, 2021.
  22. ↑ D'Alessandro, Anthony (July 19, 2021). "AMC Closes Deal For Grove & Americana Leases In L.A.; Venues Reopening In August With PLF Upgrades – Update". Deadline. Retrieved July 19, 2021.
  23. ↑ "Why the Grove Mall Cannot be Scaled up to "Fix LA"". June 9, 2022.
  24. ↑ Ebright, Olsen & Hicks, Reva (November 2, 2009). "The Grove Must Really Love Christmas: One of L.A's trendiest shopping spots gets into the holiday spirit early". KNBC .
  25. ↑ "The Grove Holiday Tree Lighting Celebration". Festivals.com. Retrieved June 13, 2013.
  26. ↑ Foxhall, Emily (November 19, 2013). "Shopping center Christmas trees compete for needling rights: Malls pay a premium to be able to brag that their trees are the tallest around. But some now downplay such clear-cut competition". Los Angeles Times .
  27. ↑ "A Winter Wonderland • The Grove LA". The Grove LA. Retrieved January 15, 2019.
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