Ovation Hollywood

Last updated

Ovation Hollywood
HollywoodHighland 04.jpg
The center's entrance in December 2006
Ovation Hollywood
Coordinates 34°06′08.5″N118°20′22″W / 34.102361°N 118.33944°W / 34.102361; -118.33944
Address6801 Hollywood Boulevard
Hollywood, California
90028
Opening dateNovember 9, 2001;22 years ago (2001-11-09)
Previous namesHollywood & Highland
Developer TrizecHahn
OwnerDJM and Gaw Capital
ArchitectEhrenkrantz Eckstut & Kuhn Architects
No. of stores and services60
No. of anchor tenants 1 (Dolby Theatre)
Total retail floor area 640,000 sq ft (59,000 m2)
No. of floors5 (retail)
ParkingOn-street, parking garage
Public transit access LAMetroLogo.svg LACMTA Circle B Line.svg   Hollywood/Highland
Website ovationhollywood.com

Ovation Hollywood (formerly Hollywood & Highland) is a shopping center and entertainment complex at the intersection of Hollywood Boulevard and Highland Avenue in the Hollywood neighborhood of Los Angeles, California, United States.

Contents

The 387,000-square-foot (36,000 m2) shopping center also includes the TCL Chinese Theatre, a historic movie palace, and the Dolby Theatre, an auditorium that has been home to the Academy Awards since 2002. The historic site was once the home of the famed Hollywood Hotel. Located in the heart of Hollywood, along the Hollywood Walk of Fame, it is among the most visited tourist destinations and shopping complexes in Los Angeles.

The complex sits just across Hollywood Blvd. from the El Capitan Theatre and offers views of the Hollywood Hills and Hollywood Sign to the north, Santa Monica Mountains to the west and downtown Los Angeles to the southeast. The centerpiece of the complex is a massive three-story courtyard inspired by the Babylon scene from the D.W. Griffith film Intolerance . The developer of the shopping center built parts of the archway and two pillars with elephant sculptures on the capitals, just as seen in the film, to the same full scale. It gives visitors an idea of how large the original set must have been. [1] [2]

The center has more than 70 shops and 25 restaurants. [3] Major retail tenants that face Hollywood Boulevard include American Eagle Outfitters, Forever 21, and Sephora. The complex also houses a Lucky Strike Lanes bowling alley, and a nightclub. [4] The complex also houses 65,000 square feet (6,000 m2) of gathering spaces including the Grand Ballroom, used for the Oscars Governors Ball. Celebrity chef Wolfgang Puck operates his regional headquarters out of the complex. The center also includes television broadcast facilities that in 2004 included the studios for the daily talk show On Air With Ryan Seacrest . Currently, the studio is home to Revolt TV.

The 637-room Loews Hollywood Hotel is also part of the site. The Metro B Line's Hollywood/Highland station is beneath the structure. [5] Also, Metro Local lines 212, 217, 222, 237, 656 and Metro Rapid 780 serve the complex.

Site history

The site was the location of the 1902 Hollywood Hotel, in which many celebrities stayed in the early days of Hollywood. The hotel was demolished in August 1956 and, despite initial plans for a high-rise hotel and a department store on the site, [6] [7] it was replaced by the twelve-story First Federal Building of the First Federal Savings & Loan Association of Hollywood; a shopping center; and parking lots. These stood until 1998. [8]

Redevelopment

Developed by TrizecHahn and with funds from the Community Redevelopment Agency, the complex opened as Hollywood & Highland after three years of construction in November 2001.[ citation needed ]

The three-story centerpiece courtyard of the Center Hollywood and Highland Center Courtyard, LA, CA, jjron 21.03.2012.jpg
The three-story centerpiece courtyard of the Center

The project was an example of joint development, in which a public agency leases the right to develop a parcel in exchange for improvements to the property, in this case, an enhanced portal to the Hollywood/Highland Metro B Line station and a 3,000 space underground parking lot. TrizecHahn leased 1.35 acres (5,500 m2) of Los Angeles County Metropolitan Transportation Authority land for 55 years at a rate of $492,000 per year (with additional increases added every five years based on the Consumer Price Index) and four 11-year optional extensions. [9]

The corner of Hollywood Blvd. and Highland Ave. in 2006. HollywoodHighland 01.jpg
The corner of Hollywood Blvd. and Highland Ave. in 2006.
The intersection of Hollywood Blvd. and Highland Ave. in 1907 Hollywood&Highland-1907.jpg
The intersection of Hollywood Blvd. and Highland Ave. in 1907

Leading up to the construction of the development the City of Los Angeles was persuaded, through its Community Redevelopment Agency (CRA), to contribute at least $90 million in 1998 toward the site's initial construction. This was in addition to the costs of constructing the Red Line subway station below the mall. [10]

Trizec Properties sold its interest in the development for over $200 million in 2004 to CIM Group. [11] CIM rebranded Hollywood & Highland and repositioned the center with higher-end tenants. In 2005, the center underwent renovations to add additional features such as escalators leading visitors from Hollywood Boulevard directly to the third floor of the central courtyard, new signage, and new stores. [12]

In 2019, real estate investment firms DJM Capital Partners, Inc. and Gaw Capital partnered and purchase the mall for $325 million. They announced plans for a major renovation to include rebranding and upgrading the retail levels and courtyard, adding office space in the upper floors, and removal of the Babylon themed decor. The renovations on this complex began work in 2020. [13] [14] The renovated complex was then renamed [15] and rebranded to Ovation Hollywood in 2022.[ citation needed ]

Controversy and criticism

The complex opened in 2001 with a conditional use permit that enabled, among other things, for the center to have special exemptions of Los Angeles billboard ordinances. Despite objections of some residents and neighbors, in 2002 this agreement was amended and extended for an additional 20 years. L.A. City Councilman Eric Garcetti, who then represented the Hollywood-area district and was elected mayor in 2013, supported extending this special permit. [16]

The design of the center has been criticized by multiple reporters and journalists. In 2007, Curbed L.A., an online magazine, named Hollywood & Highland the "winner" of their Ugliest Building in Los Angeles contest. In selecting Hollywood & Highland, they cited its aesthetics, pedestrian unfriendliness (including the lack of storefronts on the side facing Highland Ave.), confusing circulation, and "mish-mash of architectural styles". [17]

Impact

The center played a significant role in attracting development to other parts of Hollywood Boulevard. The TV Guide Hollywood Center (formerly owned by CIM Group) [18] across the street reconstructed the ground floor and has attracted new tenants.

Related Research Articles

<span class="mw-page-title-main">Hollywood, Los Angeles</span> Neighborhood in Los Angeles, California, US

Hollywood, sometimes informally called Tinseltown, is a neighborhood in the central region of Los Angeles County, California, mostly within the city of Los Angeles. Its name has come to be a shorthand reference for the U.S. film industry and the people associated with it. Many notable film studios, such as Sony Pictures, Walt Disney Studios, Paramount Pictures, Warner Bros. and Universal Pictures, are located in or near Hollywood.

<span class="mw-page-title-main">Dolby Theatre</span> Live-entertainment auditorium in Los Angeles, United States

The Dolby Theatre is a live-performance auditorium in the Ovation Hollywood shopping mall and entertainment complex, on Hollywood Boulevard and Highland Avenue, in the Hollywood neighborhood of Los Angeles, California, United States. Since its opening on November 9, 2001, it has been the venue of the annual Academy Awards ceremony. It's adjacent to Grauman's Chinese Theatre and across from the El Capitan Theatre on Hollywood Boulevard.

<span class="mw-page-title-main">Hollywood Boulevard</span> Street in Hollywood, Los Angeles, California, United States

Hollywood Boulevard is a major east–west street in Los Angeles, California. It runs through the Hollywood, East Hollywood, Little Armenia, Thai Town, and Los Feliz districts. Its western terminus is at Sunset Plaza Drive in the Hollywood Hills and its eastern terminus is at Sunset Boulevard in Los Feliz. Hollywood Boulevard is famous for running through the tourist areas in central Hollywood, including attractions such as the Hollywood Walk of Fame and the Ovation Hollywood shopping and entertainment complex.

<span class="mw-page-title-main">L.A. Live</span> Entertainment complex located in downtown Los Angeles, California, US

L.A. Live is an entertainment complex in the South Park District of Downtown Los Angeles, California. It is adjacent to the Crypto.com Arena and the Los Angeles Convention Center.

<span class="mw-page-title-main">NoHo Arts District, Los Angeles</span>

The NoHo Arts District is a community in North Hollywood, Los Angeles, California, that is home to contemporary theaters, art galleries, cafes, and shops. The community is generally bounded by Hatteras Street to the north, Cahuenga Boulevard to the east, Tujunga Avenue to the west, and Camarillo Street to the south. The area features more than twenty professional theaters, producing new work and classics, diverse art galleries, public art, and professional dance studios. The district also features the largest concentration of music recording venues west of the Mississippi. A Metro Rail station is located here, the North Hollywood station of the B Line and serves as the terminus of the Metro G Line busway.

<span class="mw-page-title-main">Hollywood/Highland station</span> Los Angeles Metro Rail station

Hollywood/Highland station is an underground rapid transit station on the B Line of the Los Angeles Metro Rail system. It is located under Hollywood Boulevard at its intersection with Highland Avenue, after which the station is named, in the Los Angeles neighborhood of Hollywood.

<span class="mw-page-title-main">Wilshire Boulevard</span> Major thoroughfare in the United States

Wilshire Boulevard (['wɪɫ.ʃɚ]) is a prominent 15.83 mi (25.48 km) boulevard in the Los Angeles area of Southern California, extending from Ocean Avenue in the city of Santa Monica east to Grand Avenue in the Financial District of downtown Los Angeles. One of the principal east–west arterial roads of Los Angeles, it is also one of the major city streets through the city of Beverly Hills. Wilshire Boulevard runs roughly parallel to Santa Monica Boulevard from Santa Monica to the west boundary of Beverly Hills. From the east boundary, it runs a block south of Sixth Street to its terminus.

<span class="mw-page-title-main">Pico Boulevard</span> Major Los Angeles street

Pico Boulevard is a major Los Angeles street that runs from the Pacific Ocean at Appian Way in Santa Monica to Central Avenue in Downtown Los Angeles, California, United States. It is named after Pío Pico, the last Mexican governor of Alta California.

<span class="mw-page-title-main">Miracle Mile Shops</span> Shopping mall in Nevada, U.S.

Miracle Mile Shops is an enclosed shopping mall at the Planet Hollywood resort, located on the Las Vegas Strip in Paradise, Nevada. The mall is 475,000 sq ft (44,100 m2) and 1.2-mile (1.9 km) long. It is home to 170 tenants, including retailers, restaurants and live entertainment venues.

<span class="mw-page-title-main">Horton Plaza (shopping mall)</span> Shopping mall in San Diego, California

Horton Plaza was a five-level outdoor shopping mall in downtown San Diego, California. It was designed by Jon Jerde and was known for its bright colors, architectural tricks, and odd spatial rhythms, occupying 6.5 city blocks adjacent to the city's historic Gaslamp Quarter. Opening in 1985, it was the first successful downtown retail center since the rise of suburban shopping centers decades earlier.

<span class="mw-page-title-main">Baldwin Hills Crenshaw Plaza</span> Shopping mall located in the Baldwin Hills neighborhood of Los Angeles, California

Baldwin Hills Crenshaw Plaza is a shopping mall located in the Baldwin Hills neighborhood of Los Angeles, California. This was one of the first regional shopping centers in the United States built specifically for the automobile. Two anchor buildings, completed in 1947, retain their original Streamline Moderne style. Since the mid-1960s, the mall has become a major economic and cultural hub of surrounding African American communities which include a spectrum of socioeconomic classes.

<span class="mw-page-title-main">Trizec Properties</span>

Trizec Properties, Inc., previously known as TrizecHahn Corporation, was a real estate investment trust headquartered in Chicago, Illinois. It was originally a Canadian company. The name is derived from the initials of the three groups (Tri) that formed Trizec Properties Ltd: Zeckendorf, Eagle Star, and Covent Gardens.

<span class="mw-page-title-main">Cullen Center</span> Building complex in Houston, Texas, U.S.

Cullen Center is a skyscraper complex in Downtown Houston, Texas, United States. The complex is now managed by Brookfield Properties. Previously Trizec Properties owned all four office buildings. The complex includes the headquarters of the Houston Fire Department and KBR, and it formerly included the headquarters of Continental Airlines.

Montclair Place is a 1,200,000 square feet (110,000 m2) indoor shopping mall in Montclair, California. The mall was known as Montclair Plaza until 2015. The mall features JCPenney, and Macy's, in addition to an AMC Theatres Dine-In.

<span class="mw-page-title-main">CIM Group</span>

CIM Group invests in commercial property on behalf of large institutions such as pensions. As of December 31, 2020, the company owned $29.2 billion worth of commercial property.

La Mirada Mall was a 72-acre (29 ha) regional shopping mall at the southeast corner of La Mirada Boulevard and Rosecrans Avenue in La Mirada, California, in southeast Los Angeles County, in a region known as the Gateway Cities. It is now the site of the La Mirada Theater Center, a strip mall.

<span class="mw-page-title-main">Hollywood Boulevard Commercial and Entertainment District</span> Historic district in Los Angeles, California

Hollywood Boulevard Commercial and Entertainment District is a historic district that consists of twelve blocks between the 6200 and 7000 blocks of Hollywood Boulevard in Los Angeles, California. This strip of commercial and retail businesses, which includes more than 100 buildings, is recognized for its significance with the entertainment industry, particularly Hollywood and its golden age, and it also contains excellent examples of the predominant architecture styles of the 1920s and 1930s. It was entered into the National Register of Historic Places in 1984.

<span class="mw-page-title-main">Valley Plaza</span> Shopping center in North Hollywood, Los Angeles

Valley Plaza was a shopping center in North Hollywood, Los Angeles, one of the first in the San Fernando Valley, opened in 1951. In the mid-1950s it was reported to be the largest shopping center on the West Coast of the United States and the third-largest in the country. It was located along Laurel Canyon Boulevard from Oxnard to Vanowen, and west along Victory Boulevard. Like its competitor Panorama City Shopping Center to the north, Valley Plaza started with one core development and grew over time to market, under the single name "Valley Plaza", a collection of adjacent retail developments with multiple developers, owners, and opening dates.

Pico/Rimpau is an area of Mid-City, Los Angeles, at the junction of Pico Boulevard, Rimpau Street, San Vicente Boulevard, Venice Boulevard, Vineyard Avenue and West Boulevard. This area is the location of several key former and current transportation hubs and retail shopping centers for the Los Angeles area.

Blvd is a three-story shopping center under construction on the Las Vegas Strip in Paradise, Nevada. It is being developed by Gindi Capital, in partnership with entrepreneurs Andrew and Peggy Cherng. The project was announced in 2019, but delayed due to the COVID-19 pandemic. Construction began in 2023, and the project is scheduled to open in early 2025.

References

  1. Hollywood & Highland Map
  2. "Shopper's Guide to Hollywood & Highland". January 18, 2016.
  3. "About the Center". hollywoodandhighland.com. Archived from the original on April 20, 2019. Retrieved February 28, 2016.
  4. "Hollywood & Highland Center Map" (PDF). hollywoodandhighland.com. Archived from the original (PDF) on October 17, 2016. Retrieved February 28, 2016.
  5. metro.net | Transit Services and Information for Los Angeles County
  6. "Major Project's Plan". Los Angeles Times. April 29, 1956.
  7. "Architectural rendering of the Hollywood Center planned to replace the Hollywood Hotel at Hollywood BLVD and Highland Ave, Herald Examiner Aug. 25, 1949 |". March 2019.
  8. "First Federal", Los Angeles Department of Water and Power
  9. metro.net | Transit Services and Information for Los Angeles County
  10. Boxall, Bettina (April 11, 1998). "L.A. Plans to Chip In $90 Million for Oscars Theater Complex". Los Angeles Times. Retrieved December 18, 2008.
  11. Diamond, Jonathan (December 20, 2004). "Year in review: Disney, for one, is happy to see 2004 end, but real estate brokers wish time..." Los Angeles Business Journal. Retrieved December 18, 2008.
  12. Vincent, Roger (February 28, 2004). "Trizec Completes Sale of Multiuse Complex". Los Angeles Times. Retrieved December 18, 2008.
  13. "New Owners of Hollywood & Highland Center Plan Renovation". August 6, 2019.
  14. "Hollywood & Highland is getting a big makeover that includes turning stores into offices". Los Angeles Times . August 5, 2020.
  15. "Hollywood & Highland makes name change official just in time for the Oscars". bizjournals.com. March 22, 2022.
  16. McGreevy, Patrick (September 21, 2002). "City Extends Hollywood-Highland Pact". Los Angeles Times. Retrieved December 18, 2008.
  17. jwilliams (April 17, 2007). "Here It Is... Your Ugliest Building Winner". Curbed LA. Retrieved December 18, 2008.
  18. "Shopper's Guide To Hollywood & Highland". KCBS-TV . January 18, 2016.