Ovation Hollywood

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Ovation Hollywood
HollywoodHighland 04.jpg
The center's entrance in December 2006
Ovation Hollywood
Coordinates 34°06′08.5″N118°20′22″W / 34.102361°N 118.33944°W / 34.102361; -118.33944
Address6801 Hollywood Boulevard
Hollywood, California
90028
Opening dateNovember 9, 2001;22 years ago (2001-11-09)
Previous namesHollywood & Highland
Developer TrizecHahn
OwnerDJM and Gaw Capital
ArchitectEhrenkrantz Eckstut & Kuhn Architects
No. of stores and services60
No. of anchor tenants 1 (Dolby Theatre)
Total retail floor area 640,000 sq ft (59,000 m2)
No. of floors5 (retail)
ParkingOn-street, parking garage
Public transit access LAMetroLogo.svg LACMTA Circle B Line.svg   Hollywood/Highland
Website ovationhollywood.com

Ovation Hollywood (formerly Hollywood & Highland) is a shopping center and entertainment complex at the intersection of Hollywood Boulevard and Highland Avenue in the Hollywood neighborhood of Los Angeles, California, United States.

Contents

The 387,000-square-foot (36,000 m2) shopping center also includes the TCL Chinese Theatre, a historic movie palace, and the Dolby Theatre, an auditorium that has been home to the Academy Awards since 2002. The historic site was once the home of the famed Hollywood Hotel. Located in the heart of Hollywood, along the Hollywood Walk of Fame, it is among the most visited tourist destinations and shopping complexes in Los Angeles.

The complex sits just across Hollywood Blvd. from the El Capitan Theatre and offers views of the Hollywood Hills and Hollywood Sign to the north, Santa Monica Mountains to the west and downtown Los Angeles to the southeast. The centerpiece of the complex is a massive three-story courtyard inspired by the Babylon scene from the D.W. Griffith film Intolerance . The developer of the shopping center built parts of the archway and two pillars with elephant sculptures on the capitals, just as seen in the film, to the same full scale. It gives visitors an idea of how large the original set must have been. [1] [2]

The center has more than 70 shops and 25 restaurants. [3] Major retail tenants that face Hollywood Boulevard include American Eagle Outfitters, Forever 21, and Sephora. The complex also houses a Lucky Strike Lanes bowling alley, and a nightclub. [4] The complex also houses 65,000 square feet (6,000 m2) of gathering spaces including the Grand Ballroom, used for the Oscars Governors Ball. Celebrity chef Wolfgang Puck operates his regional headquarters out of the complex. The center also includes television broadcast facilities that in 2004 included the studios for the daily talk show On Air With Ryan Seacrest . Currently, the studio is home to Revolt TV.

The 637-room Loews Hollywood Hotel is also part of the site. The Metro B Line's Hollywood/Highland station is beneath the structure. [5] Also, Metro Local lines 212, 217, 222, 237, 656 and Metro Rapid 780 serve the complex.

Site history

The site was the location of the 1902 Hollywood Hotel, in which many celebrities stayed in the early days of Hollywood. The hotel was demolished in August 1956 and, despite initial plans for a high-rise hotel and a department store on the site, [6] [7] it was replaced by the twelve-story First Federal Building of the First Federal Savings & Loan Association of Hollywood; a shopping center; and parking lots. These stood until 1998. [8]

Redevelopment

Developed by TrizecHahn and with funds from the Community Redevelopment Agency, the complex opened as Hollywood & Highland after three years of construction [9] in November 2001 and is part of an overall effort to revitalize Hollywood Boulevard.

The three-story centerpiece courtyard of the Center Hollywood and Highland Center Courtyard, LA, CA, jjron 21.03.2012.jpg
The three-story centerpiece courtyard of the Center

The project was an example of joint development, in which a public agency leases the right to develop a parcel in exchange for improvements to the property, in this case, an enhanced portal to the Hollywood/Highland Metro B Line station and a 3,000 space underground parking lot. TrizecHahn leased 1.35 acres (5,500 m2) of Los Angeles County Metropolitan Transportation Authority land for 55 years at a rate of $492,000 per year (with additional increases added every five years based on the Consumer Price Index) and four 11-year optional extensions. [10]

The corner of Hollywood Blvd. and Highland Ave. in 2006. HollywoodHighland 01.jpg
The corner of Hollywood Blvd. and Highland Ave. in 2006.
The intersection of Hollywood Blvd. and Highland Ave. in 1907 Hollywood&Highland-1907.jpg
The intersection of Hollywood Blvd. and Highland Ave. in 1907

Leading up to the construction of the development the City of Los Angeles was persuaded, through its Community Redevelopment Agency (CRA), to contribute at least $90 million in 1998 toward the site's initial construction. This was in addition to the costs of constructing the Red Line subway station below the mall. [11]

Trizec Properties sold its interest in the development for over $200 million in 2004 to CIM Group. [12] CIM rebranded Hollywood & Highland and repositioned the center with higher-end tenants. In 2005, the center underwent renovations to add additional features such as escalators leading visitors from Hollywood Boulevard directly to the third floor of the central courtyard, new signage, and new stores. [13]

Several stores in this shopping complex such as GAP, Chili Beans, Guess, Louis Vuitton, Fossil, Gateway Newsstands, KIKO Milano, Disney Store, Barnes & Noble, Tiffany & Co., LA Comics, Under Armour, Blockbuster, The Blue Company, Microsoft Store, Oakley, Sanuk, Movie-Tech, and American Eagle have closed their stores. Later, stores such as Foot Locker, Pandora, Nickelodeon, Apple Store, and Walgreens opened.

In 2019, real estate investment firms DJM Capital Partners, Inc. and Gaw Capital partnered and purchase the mall for $325 Million. They announced plans for a major renovation to include rebranding and upgrading the retail levels and courtyard, adding office space in the upper floors, and removal of the Babylon themed decor. The renovations on this complex began work in 2020. [14] [15] The renovated complex was then renamed [16] & rebranded to Ovation Hollywood in 2022 by Los Angeles branding agency Ludlow Kingsley. [17]

Controversy and criticism

The complex opened in 2001 with a conditional use permit that enabled, among other things, for the center to have special exemptions of Los Angeles billboard ordinances. Despite objections of some residents and neighbors, in 2002 this agreement was amended and extended for an additional 20 years. L.A. City Councilman Eric Garcetti, who then represented the Hollywood-area district and was elected mayor in 2013, supported extending this special permit. [18]

The design of the center has been criticized by multiple reporters and journalists. In 2007, Curbed L.A., an online magazine, named Hollywood & Highland the "winner" of their Ugliest Building in Los Angeles contest. In selecting Hollywood & Highland, they cited its aesthetics, pedestrian unfriendliness (including the lack of storefronts on the side facing Highland Ave.), confusing circulation, and "mish-mash of architectural styles". [19]

Impact

Costumed characters with tourists Characters at Hollywood and Highland.jpg
Costumed characters with tourists

The center played a significant role in attracting development to other parts of Hollywood Boulevard. The TV Guide Hollywood Center (formerly owned by CIM Group) [20] across the street reconstructed the ground floor and has attracted new tenants such as American Apparel, Baja Fresh, Hooters, and Coffee Bean & Tea Leaf. Other notable retail stores that have a presence on the Boulevard include clothier H&M, which was later closed and the Spanish retail chain Zara. [21] In addition, several blocks further east on Vine Street, a W Hotel opened incorporating the existing Hollywood/Vine Metro Red Line station.

The sidewalk in front of Ovation Hollywood is considered a coveted location for recent additions to the Hollywood Walk of Fame. As such it is one of the few locations where the star memorials are "doubled up" rather than being placed linearly, in order for more stars to be accommodated in front of the center.

In February 2005, the Academy Awards statuettes were put on display for public viewing at Hollywood & Highland before the ceremony on March 5. Visitors could have a picture taken outside with a giant prop Oscar that was to be used on the red carpet and in the exhibit could learn about the history of the Academy Awards, see the statuettes that were to be presented, and even get their picture taken holding an actual Oscar statuette. It became extremely popular, so the Academy decided to continue it. The exhibit opened on February 9, 2006, and closed February 24, when the Oscars were removed and paraded down the red carpet into the Dolby Theatre.[ citation needed ]

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References

  1. ↑ Hollywood & Highland Map
  2. ↑ "Shopper's Guide to Hollywood & Highland". January 18, 2016.
  3. ↑ "About the Center". hollywoodandhighland.com. Archived from the original on April 20, 2019. Retrieved February 28, 2016.
  4. ↑ "Hollywood & Highland Center Map" (PDF). hollywoodandhighland.com. Archived from the original (PDF) on October 17, 2016. Retrieved February 28, 2016.
  5. ↑ metro.net | Transit Services and Information for Los Angeles County
  6. ↑ "Major Project's Plan". Los Angeles Times. April 29, 1956.
  7. ↑ "Architectural rendering of the Hollywood Center planned to replace the Hollywood Hotel at Hollywood BLVD and Highland Ave, Herald Examiner Aug. 25, 1949 |". March 2019.
  8. ↑ "First Federal", Los Angeles Department of Water and Power
  9. ↑ News Home
  10. ↑ metro.net | Transit Services and Information for Los Angeles County
  11. ↑ Boxall, Bettina (April 11, 1998). "L.A. Plans to Chip In $90 Million for Oscars Theater Complex". Los Angeles Times. Retrieved December 18, 2008.
  12. ↑ Diamond, Jonathan (December 20, 2004). "Year in review: Disney, for one, is happy to see 2004 end, but real estate brokers wish time..." Los Angeles Business Journal. Retrieved December 18, 2008.
  13. ↑ Vincent, Roger (February 28, 2004). "Trizec Completes Sale of Multiuse Complex". Los Angeles Times. Retrieved December 18, 2008.
  14. ↑ "New Owners of Hollywood & Highland Center Plan Renovation". August 6, 2019.
  15. ↑ "Hollywood & Highland is getting a big makeover that includes turning stores into offices". Los Angeles Times . August 5, 2020.
  16. ↑ "Hollywood & Highland makes name change official just in time for the Oscars". bizjournals.com. March 22, 2022.
  17. ↑ "Ludlow Kingsley Case Study". March 1, 2022.
  18. ↑ McGreevy, Patrick (September 21, 2002). "City Extends Hollywood-Highland Pact". Los Angeles Times. Retrieved December 18, 2008.
  19. ↑ jwilliams (April 17, 2007). "Here It Is... Your Ugliest Building Winner". Curbed LA. Retrieved December 18, 2008.
  20. ↑ "Shopper's Guide To Hollywood & Highland". KCBS-TV . January 18, 2016.
  21. ↑ Hollywood & Highland Center – Press Releases
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