Movie palace

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The Uptown Theatre in Chicago Chicago, Illinois Uptown Theater1.jpg
The Uptown Theatre in Chicago

A movie palace (or picture palace in the United Kingdom) is a large, elaborately decorated movie theater built from the 1910s to the 1940s. The late 1920s saw the peak of the movie palace, with hundreds opening every year between 1925 and 1930. With the advent of television, movie attendance dropped, while the rising popularity of large multiplex chains in the 1980s and 1990s signaled the obsolescence of single-screen theaters. Many movie palaces were razed or converted into multiple-screen venues or performing arts centers, though some have undergone restoration and reopened to the public as historic buildings.

Contents

There are three architectural design types of movie palaces: the classical-style movie palace, with opulent, luxurious architecture; the atmospheric theatre, which has an auditorium ceiling that resembles an open sky as a defining feature; and the Art Deco theaters that became popular in the 1930s.[ citation needed ]

Background

Paid exhibition of motion pictures began on April 14, 1894, at Andrew M. Holland's phonograph store, located at 1155 Broadway in New York City, with the Kinetoscope. Dropping a nickel in a machine allowed a viewer to see a short motion picture, devoid of plot. The machines were installed in Kinetoscope parlors, hotels, department stores, bars and drugstores in large American cities. The machines were popular from 1894 to 1896, but by the turn of the century had almost disappeared as Americans rejected the solitary viewing experience and boring entertainment. [1]

Around 1900, motion pictures became a small part of vaudeville theatres. The competitive vaudeville theatre market caused owners to constantly look for new entertainment, and the motion picture helped create demand, although the new form of entertainment was not the main draw for patrons. It was often used as a "chaser"—shown as the end of the performance to chase the audience from the theatre. These theatres were designed much like legitimate theatres. The Beaux-Arts architecture of these theatres was formal and ornate. They were not designed for motion pictures, but rather live stage performances. [2]

In 1902, the storefront theatre was born at Thomas Lincoln Tally's Electric Theatre in Los Angeles. These soon spread throughout the country as empty storefronts were equipped with chairs, a Vitascope projector, a muslin sheet on which the motion picture was exhibited, darkened windows, and a box by the door to service as a ticket office (literally, the "box office".) Storefront theatres, supplied with motion pictures made in Chicago and New York, spread throughout America. These theatres exhibited a motion picture at a specific time during the day. [3]

Air domes also became popular in warm climates and in the summertime in northern climates. With no roof and only side walls or fences, the air domes allowed patrons to view motion pictures in a venue that was cooler than the stifling atmosphere of the storefront theatre. [4]

In 1905, the nickelodeon was born. Rather than exhibiting one program a night, the nickelodeon offered continuous motion picture entertainment for five cents. They were widely popular. By 1910, nickelodeons grossed $91 million in the United States. The nickelodeons were like simple storefront theatres, but differed in the continuous showings and the marketing to women and families. [5]

The movie house, in a building designed specifically for motion picture exhibition, was the last step before the movie palace. Comfort was paramount, with upholstered seating and climate controls. One of the first movie houses was Tally's Broadway Theater in Los Angeles. [6]

History

The interior of the Grand Lake Theatre, built in 1926 Grand Lake Theatre Mighty Wurlitzer Organ (2015-10-03 22.04.17 by Archie).jpg
The interior of the Grand Lake Theatre, built in 1926

The movie palace was developed as the step beyond the small theaters of the 1900s and 1910s. As motion pictures developed as an art form, theatre infrastructure needed to change. Storefront theatres and nickelodeons catered to the busy work lives and limited budgets of the lower and middle classes. Motion pictures were generally only thought to be for the lower classes at that time as they were simple, short, and cost only five cents to attend. While the middle class regularly began to attend the nickelodeons by the early 1910s the upperclass continued to attend stage theater performances such as opera and big-time vaudeville. [7] However, as more sophisticated, complex, and longer films featuring prominent stage actors were developed, the upperclass desires to attend the movies began to increase and a demand for higher class theaters began to develop. [8] Nickelodeons could not meet this demand as the upperclass feared the moral repercussions of intermingling between women and children with immigrants. There were also real concerns over the physical safety of the nickelodeon theaters themselves as they were often cramped with little ventilation and the nitrate film stock used at the time was extremely flammable. [9]

The demand for an upscale film theater, suitable to exhibit films to the upperclass, was first met when the Regent Theater, designed by Thomas Lamb, was opened in February 1913, becoming the first ever movie palace. [7] However the theater's location in Harlem prompted many to suggest that the theater be moved to Broadway alongside the stage theaters. [8] These desires were satisfied when Lamb built the Strand Theatre on Broadway, which was opened in 1914 by Mitchel H. Mark at the cost of one million dollars. [7] This opening was the first example of a success in drawing the upper middle class to the movies and it spurred others to follow suit. As their name implies movie palaces were advertised to, "make the average citizen feel like royalty." [7] To accomplish this these theaters were outfitted with a plethora of amenities such as larger sitting areas, air conditioning, and even childcare services. [10]

Between 1914 and 1922 over 4,000 movie palaces were opened. Notable pioneers of movies palaces include the Chicago firm of Rapp and Rapp, which designed the Chicago, Uptown, and Oriental Theatres. S.L. "Roxy" Rothafel, originated the deluxe presentation of films with themed stage shows. Sid Grauman, built the first movie palace on the West Coast, Los Angeles' Million Dollar Theater, in 1918.

Decline

Following World War II movie ticket sales began to rapidly decline due to the widespread adoption of television and mass migration of the population from the cities, where all the movie palaces had been built, into the suburbs. [11] The closing of most movie palaces occurred after United States v. Paramount Pictures, Inc. in 1948, which ordered all of the major film studios to sell their theaters. Most of the newly independent theaters could not continue to operate on the low admissions sales of the time without the financial support of the major studios and were forced to close. [12] Many were able to stay in business by converting to operate as race or pornography theaters. [13]

The death knell for single-screen movie theaters (including movie palaces) arrived with the development of the multiplex in the 1980s and the megaplex in the 1990s. [14] Some movie palaces were able to stay in business only by getting out of the way, at least with respect to the highest-grossing first-run films for which they were no longer viable exhibition venues. [14] They became second-run theaters or specialized in showing art house films. [14]

By 2004, only about a quarter of U.S. movie theaters still had only one screen, and the average number of screens per theater was 6.1. [15]

Design

Eberson specialized in the subgenre of "atmospheric" theatres. His first, of the 500 in his career, was the 1923 Majestic in Houston, Texas. The atmospherics usually conveyed the impression of sitting in an outdoor courtyard, surrounded by highly ornamented asymmetrical facades and exotic flora and fauna, underneath a dark blue canopy; when the lights went out, a specially designed projector, the Brenograph, was used to project clouds, and special celestial effects on the ceiling.

Lamb's style was initially based on the more traditional, "hardtop" form patterned on opera houses, but was no less ornate. His theaters evolved from relatively restrained neo-classic designs in the 1910s to those with elaborate baroque and Asian motifs in the late 1920s.

The movie palace's signature look was one of extravagant ornamentation. The theaters were often designed with an eclectic exoticism where a variety of referenced visual styles collided wildly with one another. French Baroque, High Gothic, Moroccan, Mediterranean, Spanish Gothic, Hindu, Babylonian, Aztec, Mayan, Orientalist, Italian Renaissance, and (after the discovery of King Tut's tomb in 1922) Egyptian Revival were all variously mixed and matched. This wealth of ornament was not merely for aesthetic effect. It was meant to create a fantasy environment to attract moviegoers and involved a type of social engineering, distraction, and traffic management, meant to work on human bodies and minds in a specific way. Today, most of the surviving movie palaces operate as regular theaters, showcasing concerts, plays and operas.

List of movie palaces

This is a list of selected movie palaces, with location and year of construction.

Table of Selected Movie Palaces
Movie PalacesCityState/CountryYear Built/OpenedOther Names
Akron Civic Theatre AkronOhio1929(formerly Loew's (Akron) Theatre)
Alabama Theatre BirminghamAlabama1927
Alameda Theatre AlamedaCalifornia1932
Albee Theater CincinnatiOhio1927
Alex Theatre GlendaleCalifornia1925
Arcada Theater St. CharlesIllinois1926
Arlington Theater Santa BarbaraCalifornia1931
Arvest Midland Theatre Kansas CityMissouri1927
Avalon Regal Theater ChicagoIllinois1927
Aztec Theatre San AntonioTexas1926
Bama Theatre TuscaloosaAlabama1938
Biograph Theater ChicagoIllinois1914
Boyd Theatre PhiladelphiaPennsylvania1928
Brauntex Theatre New BraunfelsTexas1942
Broadway Theatre Mount PleasantMichigan1920
Byrd Theatre RichmondVirginia1928
California Theatre San JoseCalifornia1927
The Capitol MelbourneAustralia1924
Capitol Cinema (Ottawa) OttawaOntario1920
Capitol Theatre (Rome) RomeNew York1928
Capitol Theatre (Porter Chester) Port ChesterNew York1926
Capitol TheatreVancouverBritish Columbia1921
Carlton Cinema LondonEngland1930
Carolina Theatre DurhamNorth Carolina1926
Carpenter Theater RichmondVirginia1928
Castro Theatre San FranciscoCalifornia1922
Carthay Circle Theatre Los AngelesCalifornia1926demolished 1969
Commodore Picture House LiverpoolEngland1930
Chicago Theatre ChicagoIllinois1921
Circle Theatre IndianapolisIndiana1916
Congress Theater ChicagoIllinois1926
Coolidge Corner Theatre BrooklineMassachusetts1933
Coronado Theatre RockfordIllinois1927
Crest Theatre SacramentoCalifornia1912
Del Mar TheatreSanta CruzCalifornia1936 [16]
Dominion Cinema EdinburghScotland1938
Duke of York's Picture House BrightonEngland1910One of the UK's oldest continuously-running cinemas.
Egyptian Theatre (Boise) BoiseIdaho1927
Egyptian Theatre (DeKalb) DeKalbIllinois1929
El Capitan Theatre Los AngelesCalifornia1926
The Electric Cinema LondonEngland1910One of the UK's oldest continuously-running cinemas.
Elgin and Winter Garden Theatres TorontoOntario1913
Embassy Theatre (Fort Wayne) Fort WayneIndiana1928
Empire TheaterSellersburgIndiana1920s [17]
Everyman Cinema, Muswell Hill LondonEngland1935
Englert Theatre Iowa CityIowa1912
Fargo Theatre FargoNorth Dakota1926
Florida Theatre JacksonvilleFlorida1927
Fourth Avenue Theatre AnchorageAlaska1947
Fox Theatre (Atlanta) AtlantaGeorgia1929the only surviving movie palace in Atlanta
Fox Theatre (Bakersfield) BakersfieldCalifornia1930
Fox Theatre (Detroit) DetroitMichigan1928
Fox Theatre (Salinas)SalinasCalifornia1921 [18] [19] [20]
Fox Theatre (San Diego) San DiegoCalifornia1929now Jacobs Music Center
Fox Theatre (San Francisco) San FranciscoCalifornia1929
Fox Theater (Spokane) SpokaneWashington1931
Fox Theatre (St. Louis) St. LouisMissouri1929
Garde Arts Center New LondonConnecticut1926
Garneau Theatre EdmontonAlberta1940
Gateway Theatre ChicagoIllinois1930
Gaumont State LondonEngland1937
Golden State Theatre MontereyCalifornia1926
Granada Theatre SherbrookeQuebec1929
Granada, Tooting LondonEngland1931
Grand Lake Theater OaklandCalifornia1926
Grauman's Chinese Theatre Los AngelesCalifornia1927
Grauman's Egyptian Theatre Los AngelesCalifornia1922
Hammersmith Apollo LondonEngland1932
Hawaii Theatre HonoluluHawai1922
Hayden Orpheum Picture Palace SydneyAustralia1935
Hollywood Pacific Theatre Los AngelesCalifornia1928
Indiana Theatre (Indianapolis) IndianapolisIndiana1933
Indiana Theatre (Terre Haute Terre HauteIndiana1922
Imperial Theatre AugustaGeorgia1918
Ironwood Theatre IronwoodMichigan1928
Jefferson Theatre BeaumontTexas1927
Jefferson Theater CharlottesvilleVirginia1912
The Kensington CinemaLondonEngland1926(now Odeon)
Kentucky Theater LexingtonKentucky1922
Lafayette Theatre SuffernNew York1924
Landmark Theatre RichmondVirginia1926
Landmark Theatre SyracuseNew York1928(formerly Loew's State Theatre)
Lensic Theater Santa FeNew Mexico1931
Loew's 175th Street Theater New York CityNew York1930
Loew's Grand Theatre AtlantaGeorgia1920s
Loew's Jersey Theatre Jersey CityNew Jersey1929
Loew's Kings Theatre BrooklynNew York1929
Loew's Paradise Theatre The BronxNew York1929
Loew's Penn Theatre PittsburghPennsylvania1927(now Heinz Hall)
Loew's State Palace Theatre New OrleansLouisiana1926
Loew's State Theatre ProvidenceRhode Island1928(now Providence Performing Arts Center)
Loew's State TheatreNorfolkVirginia1929now TCC Jeanne & George Roper Performing Arts Center
Loew's Tara Cinema AtlantaGeorgia1968now a multiplex; renamed the Lefont Tara years later
Loew's Valencia Theatre QueensNew York1929
Los Angeles Theatre Los AngelesCalifornia1931
Lorenzo TheatreSan LorenzoCalifornia1947currently owned by the Lorenzo Theatre Foundation. [21]
Lucas Theatre SavannahGeorgia1921
The Madison Theatre PeoriaIllinois1920As of 2022, was in restoration by The Madison Preservation Association.
Mainstreet Theater Kansas CityMissouri1921(formerly the Empire and the RKO Missouri)
Majestic Theatre DallasTexas1921
Majestic Theatre San AntonioTexas1929
Manchester Apollo ManchesterEngland1938
Mark Strand Theatre New York CityNew York1914
Martin's CineramaAtlantaGeorgia1962
Michigan Theater Ann ArborMichigan1928
Michigan Theatre DetroitMichigan1926
Michigan Theatre MuskegonMichigan1929(now Frauenthal Theater)
Miller Theater AugustaGeorgia1940
Million Dollar Theater Los AngelesCalifornia1918
Norwalk Theatre NorwalkOhio1941
North Park Theatre BuffaloNew York1920
Odeon Leicester Square LondonEngland1937
Odeon Cinema ManchesterEngland1930
Odeon North End Cinema PortsmouthEngland1936
Ohio Theatre ColumbusOhio1928
Ohio Theatre ClevelandOhio1921
Olympia Theatre MiamiFlorida1926
Oriental Theatre ChicagoIllinois1926
Oriental Theatre MilwaukeeWisconsin1927
Orpheum Theatre Sioux CityIowa1927
Orpheum Theatre MemphisTennessee1928
Orpheum Theatre VancouverBritish Columbia1927
Orpheum Theatre WichitaKansas1922
Ouimetoscope MontrealCanada1906(first Canadian theater dedicated to exclusively to showing movies) [22]
Oxford Picture Hall WhitstableEngland1912
Palace Theatre SyracuseNew York1924
Palace Theatre AlbanyNew York1931
Palace Theatre (Marion) MarionOhio1928
Palace Theatre ClevelandOhio1922
Palace Theatre (Canton) CantonOhio1926
Palace Theatre LorainOhio1928
Palace Theatre LouisvilleKentucky1928
Palace Theatre ColumbusOhio1927
Pantages Theatre (Los Angeles) Los AngelesCalifornia1930
Pantages Theatre (Salt Lake City) Salt Lake CityUtah1918
Paramount Theatre, Abilene AbileneTexas1930
Paramount Theatre AuroraIllinois1931
Paramount Theatre (Mn) AustinMinnesota1929
Paramount Theatre (Tx) AustinTexas1915
Paramount Theatre (Cedar R) Cedar RapidsIowa1928
Paramount Theater (Denver) DenverColorado1930
Paramount TheatreKankakeeIllinois1931
Paramount Theatre Los AngelesCalifornia1923demolished 1960
Paramount Theatre OaklandCalifornia1931
Paramount Theatre PortlandOregon1928(now the Arlene Schnitzer Concert Hall, originally the Portland Publix Theatre)
Paramount Theatre (Seattle) SeattleWashington1927
Paramount Theater (Springfield) SpringfieldMassachusetts1926(formerly known as Julia Sanderson Theater and The Hippodrome)
Peery's Egyptian Theatre OgdenUtah1924
Pickwick Theatre Park RidgeIllinois1928
Phoenix Cinema East FinchleyEngland1912One of the UK's oldest continuously-running cinemas.
Plaza Cinema Port TalbotWales1940
Plaza Theatre El PasoTexas1930
Polk Theatre LakelandFlorida1928
Fox Theater PomonaCalifornia1931
Princess Theatre Edmonton, AlbertaCanada1915
Quo Vadis Entertainment Center WestlandMichigan1966
Radio City Music Hall New York CityNew York1932
Rahway Theatre RahwayNew Jersey1926(now the Union County Performing Arts Center)
Redford Theatre DetroitMichigan1928
Regent TheatreMudgee (New South Wales)Australia1935
The Rex BerkhamstedEngland1938
Rialto Theatre MontrealCanada1924
Rialto Square Theatre JolietIllinois1926
Ritz Theatre TiffinOhio1928
Riviera Theater ChicagoIllinois1918
Riviera Theatre North TonawandaNew York1926
Rockingham Theatre ReidsvilleNorth Carolina1929
Roxie Theater San FranciscoCalifornia1909
Roxy Theatre New York CityNew York1927
Roxy Theatre AtlantaGeorgia1926renamed the Roxy in 1938 [23]
Roxy Theatre SaskatoonSaskatchewan1930
Saenger Theatre MobileAlabama1927
Saenger Theatre New OrleansLouisana1927
Saenger Theatre PensacolaFlorida1925
Saenger Theatre HattiesburgMississippi1929
Senator Theatre BaltimoreMaryland1939
Shea's Performing Arts Center BuffaloNew York1926
Snowdon Theatre MontrealCanada1937
Stanford Theatre Palo AltoCalifornia1925restored 1989
Stanley Theater Jersey CityNew Jersey1928(now an Assembly Hall of Jehovah's Witnesses)
Stanley Theater PittsburghPennsylvania1928(now Benedum Center)
Stanley Theatre UticaNew York1928
Stanley Theatre VancouverBritish Columbia1930(now Stanley Industrial Alliance Stage)
State Cinema (now Focal Point Cinema & Cafe) HastingsNew Zealand1933
State Theater ClevelandOhio1921
State Theatre KalamazooMichigan1927
State Theatre WoodlandCalifornia1936 [24]
State Theatre Center for the Arts UniontownPennsylvania1922
The Strand Theatre MariettaGeorgia1935
St. George Theatre Staten IslandNew York1929
Suffolk TheaterRiverheadNew York1933
Sun Theatre Melbourne (Victoria)Australia1938
Sunnyvale TheaterSunnyvaleCalifornia1926formerly the New Strand Theater
Tampa Theatre TampaFlorida1926
Tennessee Theatre KnoxvilleTennessee1928
Tower Theatre SacramentoCalifornia1938
Troxy LondonEngland1933
United Artists Theatre Los AngelesCalifornia1927reopened in 2014 as part of the Ace Hotel
Uptown Theater WashingtonD.C.1933
Uptown Theatre ChicagoIllinois1925
Uptown Theater MinneapolisMinnesota1913
Uptown Theatre Toronto, OntarioCanada1920
Uptown Theatre UticaNew York1927
Varsity Theatre Palo AltoCalifornia1927
Victory Theatre EvansvilleIndiana1921formerly the Loew's Victory
Virginia Theatre ChampaignIllinois1921
Warner Grand Theatre San Pedro/Los AngelesCalifornia1931
Warner Theatre EriePennsylvania1931
Warner Theatre YoungstownOhio1931(now Powers Auditorium)
Warnors Theatre FresnoCalifornia1928
Washoe Theater AnacondaMontana1931
Weinberg Center FrederickMaryland1926(formerly the Tivoli Theatre)
Wilshire Theater Beverly HillsCalifornia1930
Wiltern Theatre Los AngelesCalifornia1930


See also

Notes

    Citations

    1. Valentine, The Show Starts on the Sidewalk, 16.
    2. Valentine, The Show Starts on the Sidewalk, 16–19.
    3. Valentine, The Show Starts on the Sidewalk, 22–23.
    4. Valentine, The Show Starts on the Sidewalk, 23.
    5. Valentine, The Show Starts on the Sidewalk, 23–30.
    6. Valentine, The Show Starts on the Sidewalk, 30–38.
    7. 1 2 3 4 Halnon, Mary (January 1998). "Some Enchanted Evenings: American Picture Palaces". Some Enchanted Evenings: American Picture Palaces. American Studies at the University of Virginia. Archived from the original on December 1, 1998.
    8. 1 2 Slowinska, Maria (2005). "Consuming Illusion, Illusions of Consumability: American Movie Palaces of the 1920s". Amerikastudien.
    9. Van Der Velden, André (2010). "Spectacles of Conspicuous Consumption: Picture Palaces, War Profiteers and the Social Dynamics of Moviegoing in the Netherlands, 1914-1922". Film History.
    10. Melnick, Ross (April 25, 2014). "When Movie Palaces Reigned". Hollywood Reporter.
    11. Bushnell, George (1977). "Chicago's Magnificent Movie Palaces". Chicago History.
    12. Gomery, Douglas (1978). "The picture palace: Economic sense or Hollywood nonsense?". Quarterly Review of Film Studies. 3: 23–36. doi:10.1080/10509207809391377.
    13. Alley-Young, Gordon (2005). "The Southern Movie Palace: Rise, Fall, and Resurrection". Southern Studies.
    14. 1 2 3 Melnick, Ross; Fuchs, Andreas (2004). Cinema Treasures: A New Look at Classic Movie Theaters. St. Paul: MBI Publishing Company. p. 184. ISBN   9780760314920 . Retrieved 21 February 2022.
    15. Hayes, Dade; Bing, Jonathan (2004). Open Wide: How Hollywood Box Office Became a National Obsession . New York: Miramax Books. pp.  314-315. ISBN   1401352006.
    16. Stenvick, Blair (2013-05-15). "Del Mar Theatre in Santa Cruz - 5 Unique & Fun Facts You Didn't Know". Santa Cruz Life. Retrieved 2024-11-24.{{cite web}}: CS1 maint: url-status (link)
    17. "Sellersburg, Indiana 115 S New Albany Street photograph 1973". indianamemory.contentdm.oclc.org. Retrieved 2024-11-24.
    18. "Fox Theater Salinas". Fox Theater Salinas. Retrieved 2024-11-24.
    19. "Fox California Theater in Salinas, CA - Cinema Treasures". cinematreasures.org. Retrieved 2024-11-24.
    20. "Fox Theater, an entertainment venue in Downtown Salinas, is for sale". Monterey County NOW. 2024-08-08. Retrieved 2024-11-24.
    21. "Save The Lorenzo.org". www.savethelorenzo.org. Retrieved 2024-11-24.
    22. Tremblay, Odile (2006-01-07). "Cent ans du Ouimetoscope". Le Devoir (in French). Retrieved 2024-11-20.
    23. "Roxy Theatre in Atlanta, GA - Cinema Treasures". cinematreasures.org. Retrieved 2024-11-20.
    24. Democrat, Jim Smith | Special to the (2017-06-29). "Woodland's State Theatre opens in red-carpet fashion". Daily Democrat. Retrieved 2024-11-24.

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    References