J. J. Newberry | |
![]() The building in 2024 | |
Location of building in Los Angeles County | |
Location | 6600 W. Hollywood Blvd. Hollywood, California |
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Coordinates | 34°06′04″N118°19′59″W / 34.101°N 118.333°W |
Built | 1928 |
Architectural style | Art Deco |
Part of | Hollywood Boulevard Commercial and Entertainment District (ID85000704) |
Designated CP | April 4, 1985 |
J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd. in Hollywood, California. It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.
Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff. [1]
In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with this building listed as a contributing property in the district. [2]
In the early 1990s, Hollywood Toys & Costumes relocated to this building, having been located one building east since 1950. [3] In 2021, both the business and the building were featured in the paranormal reality television show Ghost Adventures . [4]
J. J. Newberry is made of reinforced concrete with industrial metal sash windows. The building features an elaborate blue-green, gold, and brown glazed tile Art Deco facade, and its second story is divided into three bays separated by vertical piers clad in blue-green tile projecting above the roof. Chevrons are prominent throughout. [2]
The building combined with its neighbor is considered "one of the most colorful concentrations of Art Deco architecture on the Boulevard." [2]
This J. J. Newberry building served as the inspiration for the Celebrity 5 and 10 Building at Disney’s Hollywood Studios. [5]