| Categories |
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| Frequency | Monthly |
| Founded | 1944 |
| First issue | April 1944 |
| Final issue | 1955 |
| Country | Sweden |
| Based in | Stockholm |
| Language | Swedish |
| This article is part of a series on |
| Conservatism in Sweden |
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OBS! was a biweekly conservative business and cultural magazine which also contained a significant political content. The magazine existed between 1944 and 1955 and was headquartered in Stockholm, Sweden.
OBS! was established by a group of Swedish journalists, including Arvid Fredborg, Th Åke Leissner and Gunnar Unger, in 1944 with the financial assistance of the International Freedom Academy based in Vienna. [1] [2] Its first issue appeared in April that year. [1] [3] The magazine was published on a biweekly basis, and its stated aim was to promote a sound economy and free enterprise. [3] Arvid Fredborg was its founding editor. [1] The first editorial was written by Gunnar Unger who became the editor of the magazine in 1949. [3] The other founder, Th Åke Leissner, also published articles in OBS! under a pseudonym. [1] Ove Dahlstrand was among the illustrators of the magazine. [4]
The covers of the magazine contained caricatures of the leading politicians, movie stars and other well-known personalities. [3] The magazine featured economy-oriented articles, but its political content was much more prominent. [3] The editor of OBS!, Gunnar Unger, described the magazine as an "avantgarde organ in the anti-socialist propaganda." [3] The magazine frequently criticised the social democrat policies and supported the development of the Swedish industry. [3]
Following the first year OBS! sold 20,000-25,000 copies. [3] The financial assistance of the International Freedom Academy continued until 1953. [2] Then, the magazine was financed by businessmen until its demise in 1955. [3]
OBS! has inspired various conservative magazines one of which is Contra. [5]
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The text cited was oiginally published in Stiftelsens Torgnys Segerstedt's memory yearbook 2008
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