ON24

Last updated
ON24, Inc.
Company type Public
NYSE:  ONTF
Industry
PredecessorNewsDirect Inc.
Founded1998
Headquarters
San Francisco, California
,
U.S
Area served
Worldwide
Key people
Services
Number of employees
250-500
Website www.on24.com

About ON24 Inc.,

ON24 Inc., a San Francisco-based company, is a cloud-based platform that develops and sells web-based webinar, virtual conferencing, content hub, and landing page applications as a service for marketing and sales teams in B2B organizations. In 2023 it expanded its offerings to include generative AI services. [1]

Contents

Headquartered in San Francisco, ON24 has offices globally in North America, EMEA, and APAC. [2]

ON24 has operations in the United States, and affiliates in the United Kingdom, Australia, Singapore and Japan. [3] [4]

History

ON24 was founded in 1998 by Csaba Fikker, Bill Bales and Nina Chen as NewsDirect Inc., to become a distribution center for Internet-based video press releases. After an initial investment the co-founders and board of Directors hired Sharat Sharan as a CEO. In 1999, with Sharat Sharan as CEO the company rebranded to be known as ON24 and focused on being an online financial news streaming media source. [5] Following the dot com-bust in 2001, the company started concentrating solely on its webcasting platform. [6] In August 2002, ON24 discontinued its news operation. [7]

In 2006, ON24 began its global expansion with presence in the US, the UK, Australia, Singapore and Spain. [4] [8] In 2008, the company launched its virtual event platform, ON24 Virtual Show, expanding the company's focus to include trade shows, conferences, and events.

The company completed an initial public offering in February 2021 of 9,845,069 shares of common stock at $50.00 per share, generating gross proceeds of approximately $492.3 million. [9]

Between June 2023 and January 2024, ON24 launched its AI-powered service, Analytics and Content Engine (ACE) [10] [11]

Technology

ON24 leverages HTTP-based live streaming (HLS) technology to stream live webinars and virtual events via 2500k and 300k video bit rates. [12]

Products and Services

The ON24 Intelligent Engagement Platform includes products:

ON24 also integrates with a range of Marketing Automation Platforms (MAPs) such as Hubspot, [13] Zapier, [14] and Workato [15] and Customer Relationship Management solutions (CRM).

Awards and Recognitions

References

  1. ↑ "ON24 Completes $492 Million IPO". RW Baird. 2025-07-01. Retrieved 2021-02-01.
  2. ↑ "ON24 Study Finds AI is Key to Scale Personalization in B2B Sales and Marketing". Business Wire. 2024-09-05.
  3. ↑ George, Deborah (2012-06-06). "Dotcom Survivor ON24 Keeps Going, With Acquisition and New Cash". The Wall Street Journal.
  4. 1 2 Hoge, Patrick (2012-01-17). "ON24 opens in Australia". San Francisco Business Times.
  5. ↑ "ON24, Inc. (ONTF) Company Profile & Description". Stock Analysis. Retrieved 2021-02-03.
  6. ↑ "Deal Radar 2008: ON24". One Million by One Million Blog. 2008-08-27.
  7. ↑ Olsen, Stefanie (2002-08-02). "ON24 shutters news unit". CNET.
  8. ↑ George, Deborah (2012-06-06). "Dotcom Survivor ON24 Keeps Going, With Acquisition and New Cash". The Wall Street Journal.
  9. ↑ "ON24 Completes $492 Million IPO". RW Baird. 2021-02-03.
  10. ↑ "ON24 Unveils AI-powered Optimization Suite to Help Enterprises Maximize Efficiency and Results". Business Wire. 2023-06-14.
  11. 1 2 Lindenau, Kelly (2024-01-24). "ON24 Unveils The Next Generation Of Its Intelligence Platform". Demand Gen Report.
  12. ↑ "What is HTTP Live Streaming? | HLS streaming". Cloudflare.
  13. ↑ "Integrate ON24 data to drive engagement, qualify and prioritize leads". Hubspot. September 2022.
  14. ↑ "ON24 Integrations Webinars". Zapier. Retrieved 2025-07-01.
  15. ↑ "On24 integrations and automations". Workato. 2025-05-19.
  16. ↑ "Frost & Sullivan Applauds ON24 for Leveraging Technology and Marketing Expertise to Retain Top Spot in the Web Events Market". PR Newswire. 2014-12-16.
  17. ↑ "ON24 Continues Strong Momentum With Record Breaking First Half Of 2014". PR Newswire. 2014-09-24.
  18. 1 2 "ON24 Ranked #1 in Enterprise Webinar Platforms in G2 Spring 2025 Report". NASDAQ. 2025-05-01.
  19. ↑ "ON24 Earns 2025 Top Rated Award From TrustRadius". NASDAQ. 2025-06-24.
  20. 1 2 3 4 5 6 7 8 9 "TrustRadius ON24 Reviews & Ratings". TrustRadius. Retrieved 2025-07-01.
  21. ↑ "ON24 Receives Industry Acknowledgements for Innovation and Growth". Business Wire. 2021-08-24.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.