Oak (flavoured milk)

Last updated

Oak
Oak-milk-logo.jpg
Type Flavoured milk
Manufacturer Lactalis
OriginAustralia, New South Wales
Introduced1967

Oak (stylised OAK) is an Australian pasteurised flavoured milk brand owned by a French multinational corporation, Lactalis. It was first established in 1967 in New South Wales, as the general dairy brand of the Raymond Terrace Co-operative and its successor the Hunter Valley Co-operative Dairy Company. The origin of the Oak brand goes back to 1903. [1] Oak flavoured milk was launched in Queensland, South Australia, and Victoria in 1998. It was discontinued in Victoria in 2006 but relaunched in 2010. Oak launched in Western Australia in October 2013. [2] Oak was the naming rights sponsor of the National Rugby League team, the Penrith Panthers from 2012 until 2024. [3] [4]

References

  1. "The Hunter Valley Co-operative Dairy Co. Ltd". The Muswellbrook Chronicle. 25 March 1947. Retrieved 15 May 2020.
  2. Thompson, Brad (2 July 2014). "Parmalat milks local supplies to grow Oak". The West Australian . Retrieved 16 May 2020.
  3. "Penrith Panthers extend with shirt sponsor Oak". SportBusiness. 26 September 2019. Retrieved 16 May 2020.
  4. Sponsorship shake up as Oak exits front of Penrith's playing strip from 2024 Western Weekender 29 June 2023