Benetton Group S.r.l. is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizione.
Sex appeal in advertising is a common tactic employed to promote products and services. Research indicates that sexually appealing content, including imagery, is often used to shape or alter the consumer's perception of a brand, even if it is not directly related to the product or service being advertised. This approach, known as "sex sells," has become more prevalent among companies, leading to controversies surrounding the use of sexual campaigns in advertising.
Luciano Benetton is an Italian billionaire businessman and one of the co-founders of Benetton Group, an Italian fashion brand. He served as the chairman of Benetton from 1978 to 2012.
Shock value is the potential of an image, text, action, or other form of communication, such as a public execution, to provoke a reaction of sharp disgust, shock, anger, fear, or similar negative emotions.
Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create buzz, and also to attract an audience to a certain brand or bring awareness to a certain public service issue, health issue, or cause.
Edgar Domingo Evia y Joutard, known professionally as Edgar de Evia, was a Mexican-born American interiors photographer.
Mariacarla Boscono is an Italian fashion model and actress. Rising to fame in the early 2000s, Boscono has walked the runways of major worldwide fashion weeks and festivals, including Milan Fashion Week, New York Fashion Week and Paris Fashion Week, the Met Gala and Venice Film Festival. In 2005, over a two-week period, she walked more than seventy runways in three different cities, establishing a world record.
Steven Meisel is an American fashion photographer, who obtained popularity and critical acclaim with his work in Vogue and Vogue Italia as well as his photographs of friend Madonna in her 1992 book, Sex. He is now considered one of the most successful fashion photographers in the industry. He used to work regularly for both US and Italian Vogue, and W and now exclusively for British Vogue.
Colors was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", it was published worldwide in multiple bilingual editions. Every issue of the magazine took a single theme and covers it from an international perspective. It was produced at the Fabrica research centre in Treviso, Italy.
Chanel Iman Robinson is an American model who has worked as a Victoria's Secret Angel. Vogue Paris declared her as one of the top 30 models of the 2000s.
Isabelle Caro Rosenbohm was a French model and actress from Marseille, France, who became well known after appearing in a controversial advertising campaign "No Anorexia" which showed Caro with vertebrae and facial bones showing under her skin in a picture by photographer Oliviero Toscani.
Fabien Baron is a French director, art director and magazine editor. He is best known for his iconic ad campaigns and work as editorial director of Andy Warhol's Interview magazine.
Leandro Manuel Emede is a film editor and director.
Sarah Elizabeth Stephens is an Australian model and actress, best known for winning Girlfriend magazine's Model Search 2006 and walking in the 2008 Victoria's Secret Fashion Show at the age of 18.
L'Europeo was a prominent Italian weekly news magazine launched on 4 November 1945, by the founder-editors Gianni Mazzocchi and Arrigo Benedetti. Camilla Cederna was also among the founders. The magazine stopped publication in 1995. The title returned to the news-stands in 2001 and 2002 as a quarterly, then as a bi-monthly from 2003 to 2007 and a monthly from 2008, until closure in 2013.
Constance Jablonski is a French model. In 2006, she entered the French Elite Model Look Contest. As of 2010, she became one of the newer faces of Estée Lauder alongside Liu Wen and Joan Smalls.
Francis Kuipers, also known as Superguitar, is a British-Dutch composer, guitarist and ethno-musicologist domiciled in Italy. In the 1960s he began creating a unique archive of music and sounds, as well as making field recordings in Australasia, Africa, the Seychelles, India and Nepal, the Philippines and North America. He has completed numerous solo tours and played in duos with Antonello Salis, Massimo Urbani, Luis Agudo, Enrico Micheletti, Joe Garceau, Janet Smith, and Champion Jack Dupree, amongst others. In the 1980s he was guitarist for Beat Generation poet Gregory Corso. In Italy he is best known for his guest appearance on the tour of Francesco de Gregori in 1989, and for his many performances at the Folkstudio of Rome. From 1995 to 1998 he directed the department of Music and Sound at Fabrica, the multi-media research center founded by Luciano Benetton and Oliviero Toscani at Treviso. He has collaborated with Godfrey Reggio on the films Anima Mundi, Evidence, Naqoykatsi with the music of Philip Glass and has composed the original music scores for Mary, Napoli Napoli Napoli, Go Go Tales with the voice of Grace Jones, and 4:44 The Last Day on Earth directed by Abel Ferrara.
David Lawrence Kirby was an American HIV/AIDS activist, and the subject of a photograph taken at his deathbed by Therese Frare. The image was published in Life magazine, which called it the "picture that changed the face of AIDS".
Fabrica is a communications research centre in Treviso, Italy financed by the Benetton Group. It produces Colors magazine amongst other projects.
Papis Loveday is a Senegalese model and fashion entrepreneur. He gained fame through a United Colors of Benetton worldwide campaign in 2003. In 2011 he founded the brand Papis Loveday, which includes a fragrance line, champagne brand and denim and jeans collection.
