Omni United Pte. Ltd. is a tire designer, manufacturer, and distributor headquartered in Singapore. The company develops and produces tires in collaboration with manufacturing partners in Thailand, Serbia, China, and India. It owns several brands including Radar, Patriot, American Tourer, Corsa, and Tecnica, and also develops other licensed and private brands. The company was founded in 2003 by G.S. Sareen, a former entrepreneur in the e-commerce industry.[1] Omni United offers tires for passenger cars, SUVs, 4x4, light truck, van, trailer, truck, and bus. It distributes more than five million tires annually across 80 countries worldwide.[2]
Omni United acquired Interstate Tire Distributor, a California-based wholesaler with six locations in four Western states, in October, 2015.[3] In June 2016, the company finalized the acquisition of Texas-based A to Z Tire & Battery, Inc. That business has since been renamed Omnisource.[4]
Brands
Radar Tires is the flagship brand of Singapore-headquartered Omni United.
Omni United owns several brand names under which it offers products for passenger cars, SUVs, 4x4s, light trucks, vans, trailers, and commercial vehicles.
The Radar Tires brand is owned by Omni United and was launched in 2006.[10] The brand offers tires for passenger cars, SUVs, 4x4s, light trucks, vans, trailers, trucks and buses.
Patriot Tires
The Patriot brand is owned by Omni United and was launched in 2016.[11] The brand offers tires for SUVs and light trucks.
American Tourer [Tires]
The American Tourer brand is owned by Omni United and was launched in 2017.[12] The brand offers tires for passenger cars and CUVs. This brand is primarily sold in the United States by American automotive retail chains, Pep Boys.
Tecnica
The Tecnica brand is owned by Omni United and was launched in 2019. The brand offers tires for passenger cars and SUVs.
Timberland Tires
Timberland Tires is a collaboration between Timberland and Omni United.[13] The tires feature a rubber formulation that is appropriate for the recycling of the tires at the end of their useful life into outsoles for Timberland shoes.[14] This collaboration is currently inactive.
Omnisource
Omnisource, formerly A to Z Tire and Interstate Tire, was founded in 1926 as Amarillo Bus Company. Omnisource has three distribution centers located in Arlington, Texas; Knoxville, Tennessee and New Jersey serving various distributors in the US.[15]
Support to Breast Cancer Research Foundation (BCRF)
In 2011, Omni United through its Radar Tires brand, partnered with the Breast Cancer Research Foundation (BCRF), to raise awareness about this cause and fund breast cancer research. To date, Omni has donated over US $1.4 million, which has funded approximately 28,000 hours of breast cancer research.[16]
Omni United collaboration with GFG Style (Giorgetto & Fabrizio Giugiaro)
In December 2021, Omni United entered into a collaboration with Italian automotive design house GFG Style, founded by Giorgetto and Fabrizio Giugiaro, to enhance the brand appeal of the Radar tires brand.[17][18][19] Under this collaboration a number of passenger car and light truck tire ranges have been launched.
Sports Marketing Programs
LPGA sponsorship - Jodi Ewart Shadoff
In 2016, the company announced sponsorship of LPGA player Jodi Ewart Shadoff.[20] As part of the agreement with Omni United, English-born Jodi Ewart Shadoff will wear the Radar Tires brand logo on her golf shirt and other apparel at all tournaments.[21] Jodi continues to represent Radar Tires in the 2020 LPGA season.[22]
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