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The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939.
The Outdoor Media Association operates nationally and prior to July 2005, traded as the Outdoor Advertising Association of Australia (OAAA). The association was created to; track audience measurement through MOVE; [1] promote and endorse the Out-of-Home advertising medium through marketing initiatives; conduct research; maintain government and media relations; lobby policy and regulation; provide member services and revenue reporting.
MOVE (Measurement of Outdoor Visibility and Exposure) is Australia's first national Out-of-Home (OOH) audience measurement system. MOVE is managed and administered by MOVE Pty Ltd.
In 2010, Charmaine Moldrich was appointed as the CEO of the OMA and MOVE.
The OMA is governed by a board of directors that is elected by the OMA members. This is in accordance with the Constitution [2] of the Outdoor Media Association. Members of the board in 2018 include Steve O'Connor (Chairman), CEO JCDecaux; James Warburton, CEO APN Outdoor; Mike Tyquin, CEO Adshel; Kirsty Dollisson, managing director TorchMedia; Brendon Cook, CEO oOh!media; Chris Tyquin, Joint managing director goa Billboards; John O’Neill, CEO QMS Australia and Chris Bregenhoj, Chairman MOOH Media Pty Ltd.
There are three categories of OMA memberships:
Members of the OMA benefit from the lobbying and advocacy that the OMA conducts on regulatory and assessment issues. Other opportunities include participation in discussions and meetings on legislative and regulatory issues; the development of industry standards and guidelines; the development of custom research to advance the industry; The Media Federation of Australia [3] (MFA) and the Australian Association of National Advertisers (AANA) accredited audience measurement system for the Out-of-Home industry- MOVE. [4]
MOVE (Measurement of Outdoor Visibility and Exposure) is a planning and buying measurement tool which has been endorsed by the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
The OMA works with the Advertising Standards Bureau (Australia) (ASB), the Australian Association of National Advertisers (AANA), The Communications Council, and the Media Federation of Australia (MFA).
The OMA members are governed by the OMA Code of Ethics, [5] Australian Association of National Advertisers (AANA) Code of Ethics, [6] AANA Environmental Claims in Advertising and Marketing Code, [7] AANA Code for Advertising and Marketing Communications for Children, [8] AANA Food and Beverages Advertising and Marketing Communications Code, [9] AANA Quick Service Restaurant Initiative, [10] The Alcohol Beverages Advertising Code (ABAC), [11] The Federal Chamber of Automotive Industries Voluntary Code of Practice for Motor Vehicle Advertising, [12] The Therapeutic Goods Advertising Code, [13] The Weight Management Industry Code of Practice. [14]
The OMA works closely with its International Affiliates the Outdoor Media Centre UK, the Outdoor Media Association of Canada and the Outdoor Advertising Association of America.
In 2012, the Outdoor Media Association (OMA) launched OPEN, a book that represents creativity and opinion on a variety of Out-of-Home (OOH) campaigns, locally and internationally. The focus of content is primarily OOH, while also looking more broadly at advertising's influence on the world and the role creativity plays in it. Contributors to OPEN include Stephen Banham of Letterbox Design, Adam Ferrier of Naked Communications, Sudeep Gohil of Droga5 and Micah Walker of The Monkeys, whilst the books foreword is by Todd Sampson of Leo Burnett Australia. [15]
The second edition, OPEN², was launched in November 2014 by the OMA and features four (4) chapters: Humour me; Sell me something; Tell me a story; and Interact with me.
Commenting on how OOH is increasingly becoming reflective of our culture and society, CEO of the OMA, Charmaine Moldrich stated, "OPEN² continues the conversation we started with our first book OPEN in 2012. It presents the endless creative opportunities we know Outdoor offers while providing the reader with creative and strategic insights from some of the leaders in the industry." [16]
The contributors to OPEN² include Dr Rebecca Huntley, Executive Director Ipsos Australia; Fiona Jolly, CEO Advertising Standards Bureau (Australia); Nigel Marsh, [17] Chairman The Leading Edge; Jane Caro; Ben Colman, CEO 18 Feet & Rising; Ben Coulson, [18] CCO GPY&R ANZ; Andy Lark, [19] CEO Group Lark; Rob Atkinson, [20] CEO Adshel; Ben Walsh, ECD M&C Saatchi; John Purcell, Commercial Director oOh! Media; Leo Roberts, [21] Group Marketing Manager Coca-Cola South Pacific; and Luke Chess, Creative Director MJW Australia.
OPEN3 is the third edition in the OPEN series and takes a retrospective and a prospective look at OOH advertising. Featuring a variety of standout Outdoor campaigns from around the globe, OPEN3 is more than just a collection of images – it also features opinions and experiences about advertising and creativity, crafted by a league of world-wide advertising industry leaders.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement.
A billboard is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons, and other brick-and-mortar venues. OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
JCDecaux Group is a multinational corporation based in Neuilly-sur-Seine, near Paris, France, known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture. It is the largest outdoor advertising corporation in the world.
Here, There & Everywhere (HT&E), formerly known as APN News & Media, is an Australian media company. Divisions include broadcast radio and Out-of-home advertising. The company previously had assets in New Zealand, and previously owned Adshel, APN Outdoor and Gfinity eSports in Australia.
Pattison Outdoor Advertising is Canada's largest Out-of-home advertising company, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional Out-of-Home media.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in Paris.
Clear Channel Outdoor Americas (CCOA) is an out-of-home (OOH) advertising company based in New York City with operations throughout the U.S. and the Caribbean. CCOA is one of two separate business units operating as part of Clear Channel Outdoor Holdings, Inc. (CCOH). The other business unit, Clear Channel International (CCI), includes, Europe, Singapore and Latin America. Globally, both CCOA and CCI employ 5,800 people.
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". Its Chief Executive is Stephen Woodford.
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
The World Federation of Advertisers (WFA) is a global association for multinational marketers and national advertiser associations. Its membership is made up of over 120 of the world's top brands and national associations in more than 60 markets. WFA's aim is to champion effective and sustainable marketing communications worldwide.
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards.
Ad Standards manages the complaint resolution process of the advertising self-regulation system in Australia.
A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways.
Ebiquity is a leading independent marketing and media consultancy. The company is focused on using the power of data, analytics, and technology to help companies and brands improve marketing performance and achieve better return on marketing investment.
The Australian Association of National Advertisers (AANA) is the national body for advertisers based in Sydney, Australia. The AANA represents the interests of organisations involved in Australia’s advertising, marketing and media industry.
The Out of Home Advertising Association of America (OAAA) is a trade association representing all out of home (OOH) media formats in the United States.
oOh!media Limited is an Australian outdoor advertising and media company based in Sydney, Australia. The company was founded by Brendon Cook as Outdoor Network Australia in 1989, and is one of Australia's largest operators of out of home advertising products.
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