Droga5

Last updated
Droga5
Industry Advertising
Marketing
Founded2006
Headquarters
Manhattan, New York
,
United States
Number of locations
 New York, New York, United States
London, England, United Kingdom
Tokyo, Japan
Area served
Worldwide
Parent Accenture
Website droga5.com

Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo. [1]

Contents

History

David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order). [2]

In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia; this office was closed in September 2015 [3] as Droga5 turned its focus to the European market and its London office, which opened in 2013. [4]

In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to The New York Times , "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." [5] Droga5's New York office relocated to Wall Street in 2014. [6] [7]

The sale of Droga5 to Accenture Interactive was announced in April 2019. WME Dragon Holdings LLC agreed on March 29, 2019, to sell its 49 percent interest to Accenture Interactive for $233 million. This assumed a value of $242.5 million for the 51 percent share owned by David5, LLC, identified in the Endeavor Group Holdings IPO filing as the majority owner. [8]

In 2021, Droga5 announced the opening of a new Tokyo office, with plans to expand to Brazil and China. [9]

Awards

Notable campaigns

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References

  1. ↑ "Droga5 Embarks on International Expansion With Tokyo Office". Adweek. 19 May 2021.
  2. ↑ Dan, Avi (December 13, 2011). "Droga5's David Droga About Redefining Advertising". Forbes.
  3. ↑ Perrett, Michelle (September 9, 2015). "Droga5 closes Sydney office". Campaign.
  4. ↑ Beltrone, Gabriel (April 25, 2013). "London is the Next Market For Droga5". Adweek.
  5. ↑ Vega, Tanzina (July 11, 2013). "William Morris to Invest in Droga5, an Ad Agency". The New York Times.
  6. ↑ "Governor Cuomo, Mayor Bloomberg Announce Droga5 to Re-Locate to Lower Manhattan and Create 154 New Jobs". New York State Government. Archived from the original on 2021-02-04. Retrieved 2016-10-02.
  7. ↑ Tejada, John (January 13, 2015). "Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street". Adweek.
  8. ↑ Johnson, Bradley (May 27, 2019). "Droga5's implied price tag? $475 Million: Endeavor's IPO filing reveals clues about what Accenture paid". Advertising Age . 90 (11): 1.
  9. ↑ Bonilla, Brian (May 18, 2021). "DROGA5 EXPANDS TO TOKYO WITH PLANS FOR OFFICES IN CHINA AND BRAZIL". Ad Age.
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