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The Monkeys (formerly Three Drunk Monkeys) is a creative agency based in Sydney, Australia. Founded in 2006 by Justin Drape, Scott Nowell and Mark Green, they now employ over 130 full-time staff.[1] The Monkeys create ideas that live within advertising, entertainment and technology. Clients include The University of Sydney, Telstra, IKEA, UBank and Parmalat.
After picking up MLA's lamb portfolio, The Monkey's 2015 installment of its iconic Australia Day campaign was the brand's most successful ever ad. The agency designed the ultimate Australia Day barbecue hosted by cricket legend Richie Benaud and featuring Aussies from Captain Cook to Ita Buttrose.[2]
Stay Living
This series of graphic short films was shot in Sydney in 2013 and follows a group of friends who 'Stay Living' through a zombie apocalypse. Created by The Monkeys as branded entertainment for Boost Mobile, the films won the Grand Prix at the 2013 APAC Branded Content & Entertainment Awards.[3]
The performances were filmed by award-winning director Paul Goldman and music director and arranger Elliot Wheeler in the rehearsal rooms and backstage areas of the Sydney Opera House, and edited into a single rolling shot through the Opera House. [citation needed]
The Ship Song Project was released as an online film on 26 July 2011, and shared across traditional and social media channels.[4]
The Ship Song was released as a single and reached number 34 on the iTunes Pop Charts.[5]
People were encouraged to upload videos of their summer experiences to a website. Every upload was geolocated using Google API technology to create a map of summer where visitors could browse the video content.
The Map My Summer film was featured at the Tropfest short film festival.[8]
My Family Feast
An Australian television program co-written and produced by The Monkeys, Hopscotch Films and Benchmark Films. Hosted by chef Sean Connolly, the show first screened on SBS in 2009 and features the lives and cooking traditions of Australian immigrants and their families. My Family Feast received awards at the 2010 World Food & Wine Festival and a 2010 Logie nomination.[9]
Foxtel HD+
The campaign follows several generations of one family as they react to each new piece of technology, from the arrival of television in 1956 to Foxtel HD+ in the present day. The campaign was described by the CEO of Foxtel, Kim Williams as the most successful product launch in the history of Foxtel[10]
Awards and recognition
In June 2016, The Monkeys took home Mumbrella TV Ad of The Year 2016 for MLA Australia Day Campaign.[11]
In March 2016, The Monkeys were named AdNews Agency of the Year 2015, AdNews Independent Agency of the Year 2015 and AdNews NSW Agency of the Year 2015.[12]
In February 2016, The Monkeys were crowned Campaign Brief Australian Agency of the Year 2015.[13]
In December 2015, The Monkeys were named B&T Magazine Independent Agency of the Year 2015.[14]
In June 2015, The Monkeys were named Mumbrella Creative Agency of the Year 2015.[15]
In June 2015, The Monkeys took home Mumbrella TV Ad of the Year 2015 for MLA Australia Day campaign.[16]
In November 2014, The Monkeys were named B&T Independent Agency of the Year 2014.[17]
In March 2013, The Monkeys and design studio Maud formed a multi-discipline brand and design company.[18]
In 2013, The Monkeys were named Ernst & Young Entrepreneur of the Year Award finalists[19] and won Agency of the Year, NSW Agency of the Year and Independent Agency of the Year at the AdNews Agency of the Year Awards.[20]
The Monkeys won Campaign Asia-Pacific Agency of the Year Awards Silver (2012);[21]Australian Creative Hotshop of the Year (2011);[22]B&T Agency of the Year (2011);[23]B&T Grand Prix Communications Agency of the Year (2010);[24] and AdNews Agency of the Year (2010).[25] In 2007, The Monkeys were named AdNews and B&T’s Emerging Agency of the year.
The Monkeys has been awarded at international award shows including Cannes, D&AD, The One Show and Clio.[26] Current clients include Parmalat, Telstra, Sydney Opera House, IKEA, Boost Mobile, Intel and UBank.[citation needed]
↑"About Us". The Monkeys. Retrieved 17 October 2013.
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