David Droga | |
|---|---|
 | |
| Born | David Bjorn Droga 1968 Perisher Valley, New South Wales, Australia |
| Nationality | Australian |
| Education | The King's School |
| Occupation | Creative chairman |
David Droga (born 1968) is an Australian advertising executive and the founder of Droga5, an advertising agency headquartered in New York City. [1] [2]
Droga5 was acquired by Accenture in 2019 and Droga was named CEO and Creative Chairman of Accenture Interactive in August, 2021. [3] [4] [5]
Droga grew up in Perisher Valley, a remote ski resort in Kosciuszko National Park, New South Wales, Australia, the fifth of six children. [6] [7] His mother was a Danish artist, poet and environmentalist, while his father was an Australian businessman of Polish descent. [8] Droga attended early primary school at Jindabyne Central School (1973–1977) and then the Tudor House School (1978–1980). He went to high school at The King's School in Paramatta, Sydney. [9] He launched his advertising career as a copywriter at the Australian Writers and Art Directors School in 1987. [10] [11]
Six months after being hired by FCB as a copywriter, Droga left the company and joined startup OMON in Sydney. His first project for radio station MMM was voted Australian Commercial of the Year, and won him a Cannes Lion. [12] Droga became a Partner and Executive Creative Director of OMON. [13] [14]
In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. [15] Droga was promoted to Executive Creative Director of Saatchi & Saatchi London in 1999. In 2002, Advertising Age awarded Droga the World's Top Creative Director. [16] [17] Saatchi & Saatchi London won Global Agency of the Year at the Cannes International Advertising Festival and both Advertising Age and Adweek named Saatchi Agency of the Year. [18] In 2000, Publicis Groupe acquired Saatchi [19] and in 2004, Droga was promoted to Worldwide Chief Creative Officer of the Publicis Network, which took him to New York City in 2005. [20]
Droga founded his own agency, Droga5, in New York City in 2006. The name Droga5 comes from the number-coded laundry tag his mother sewed on his clothes to help differentiate his clothes from his brothers at boarding school. [21]
Accenture appointed Droga as Accenture Song's new CEO and creative chairman, effective September 1, 2021. [22] [23]
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David Bjorn Droga, the product of a mad hippie Danish mother and a Jewish businessman father, greets me at the door of his three-storey house in London's fashionable Notting Hill.