Todd Sampson

Last updated

Todd Sampson
Todd Sampson.jpg
Sampson and his wife Neomie
Born1970 (age 5253)
NationalityAustralian [1]
Education B.A. (Queen's University)
M.B.A. (Cape Town University)
Television Gruen
Redesign My Brain
Todd Sampson's Body Hack
Life on the Line
SpouseNeomie Sampson

Todd Sampson is a Canadian-born Australian award-winning documentary-maker and television presenter. [2] He appears as a co-host on the marketing discussion program Gruen and as a guest host on The Project . He wrote, produced and presented the science documentary series, Redesign My Brain which won Documentary of the Year. He is the host and producer of the ABC documentary series, Life on the Line. Sampson also writes, produces and hosts Body Hack , an adventure documentary series for Discovery International and Channel TEN which was nominated for Best Factual Series and Most Outstanding Documentary of the Year. In 2016, Sampson also acted a small part as Provost in the Oscar-nominated feature film Lion . In 2018, he won Television Personality of the Year at the GQ Men of the Year Awards. Sampson is an adventurer and has climbed to the summit of Mount Everest. [3]


Early life and education

Sampson was born in Sydney, Nova Scotia, Canada. He left Cape Breton at age 16, completing his schooling at the Pearson United World College of the Pacific, to which he won a $30,000 scholarship. He then studied economics and biology at Queen's University in Ontario, working as a college counselor to supplement his income. He applied for another international scholarship and went on to complete an M.B.A. at the University of Cape Town. [4]

Business career

Sampson started in advertising at the Cape Town agency The White House. In the mid-1990s, he worked as a strategist at Australian company The Campaign Palace. [4] He joined Leo Burnett Sydney in 2002 [5] and was later appointed CEO of Leo Burnett Australia . In August 2015, Sampson stepped back to the role of non-executive chairman. In December 2016, he resigned as chair of Leo Burnett and is no longer a part of the advertising industry. [6]

He is the co-creator of the Earth Hour initiative, one of the largest environmental movements in history, reaching more than 1.4 billion people in more than 5,500 cities. [7]

In 2014, Sampson was appointed to the board of directors of Fairfax Media, a 2.5-billion-dollar multi-platform media company in Australasia. [7] Effective February 2015, Sampson joined the Qantas board of directors as a non-executive director. [8] [9]

Sampson is an adventurer, having completed an unguided ascent to the top of Mount Everest.[ citation needed ]

Television career

Sampson is a regular panellist on the ABC television media review program Gruen . He sometimes appears as a panellist and guest host on Network Ten's The Project .

In October 2013, he was the subject of a science documentary series, Redesign My Brain . The documentary won the 2014 AACTA Award for Best Documentary Television Program. Sampson has also written and hosted an adventure science series for Discovery International and Network 10 called Todd Sampson's Body Hack . Body Hack was nominated for two Logie Awards - Best Factual Series and Most Outstanding Documentary Series. Sampson also acted a small part as Provost in the Oscar-nominated feature film Lion . In early 2017, Sampson hosted an ABC Science documentary called Life on the Line.

In 2021, the two-part documentary series Mirror, Mirror, created and written by Samspon, screened on Network Ten. The documentary explored the crisis of body image dissatisfaction in society and the manipulative trillion-dollar industry that profits from it. [10] A second season explores how the internet is changing society and what people can do about it. [11]


The Australian Financial Review and News Limited ranked him as one of the most influential executives in Australia. He has won a CEO of the Year Award twice and has featured on the cover of BRW magazine. He was ranked as one of the most influential men under 45 by Men's Style and was nominated for GQ's Man of the Year Award.[ citation needed ]

An art piece by Michelle St Anne called I Love Todd Sampson – Voices of the Vulnerable was performed at Walsh Bay in February and March 2013. [12]

Related Research Articles

Qantas Airways Limited is the flag carrier of Australia and the country's largest airline by fleet size, international flights, and international destinations. It is the second-oldest continuously operating airline, having been founded in November 1920; it began international passenger flights in May 1935. Qantas is an acronym of the airline's original name, Queensland and Northern Territory Aerial Services, as it originally served Queensland and the Northern Territory, and is popularly nicknamed "The Flying Kangaroo". Qantas is a founding member of the Oneworld airline alliance.

William James Anderson is an Australian comedian, writer, presenter, and podcaster.

<span class="mw-page-title-main">Andrew Denton</span> Australian television producer, comedian and host

Andrew Christopher Denton is an Australian television producer, comedian, Gold Logie-nominated television presenter and former radio host, and was the host of the ABC's weekly television interview program Enough Rope and the ABC game show Randling. He is known for his comedy and interviewing technique. He is also responsible for introducing the troupe of The Chaser to Australian audiences.

Daryl William Mathew Gabriel McInnes is an Australian film and television actor and writer. He is best known for his roles as Senior Constable Nick Schultz in Blue Heelers and Max Connors in SeaChange.

<span class="mw-page-title-main">Nine's Wide World of Sports</span> Australian sports anthology series

Nine's Wide World of Sports is a long running sports anthology brand on Australian television that airs on the Nine Network and streaming service Stan. All major sports, events and series covered by the network are broadcast under this brand, the flagship sports being rugby league, rugby union and Grand Slam tennis. Previous sporting rights include the Australian rules football, Australian Cricket Team home season, spring and autumn horse racing, swimming until 2008, and golf since 2018.

<span class="mw-page-title-main">Angus Sampson</span> Australian actor

Angus Sampson is an Australian actor and filmmaker. He is best known for his performances in the Insidious film series, The Mule, Mad Max: Fury Road, and the Peabody-winning second season of Fargo.

Posie Graeme-Evans is an Australian novelist, television and film producer, editor, screenwriter and director. She is best known as the creator and showrunner of McLeod's Daughters, the co-creator and co-producer of Hi-5, producing and creating Mirror, Mirror, and was Director of Drama for the Nine Network from 2002 to 2005. As an author she is known for six historical novels, published by NY based Simon & Schuster.

<span class="mw-page-title-main">Chris Noonan</span> Australian filmmaker and actor (born 1952)

Chris Noonan is an Australian filmmaker and actor. He is best known for the family film Babe (1995), for which he was nominated for the Academy Award for Best Director and Academy Award for Best Adapted Screenplay.

Angela Catterns, is an Australian media personality and broadcaster. Mostly known for her work on Australian radio, she has presented Mornings on Triple J, the National Evening Show on ABC Local Radio, and Breakfast on 702 ABC Sydney. She is also a podcaster, writer, interviewer, MC, facilitator, narrator & voice over artist. She presented with Australian humourist and broadcaster Wendy Harmer a holiday season version of the Breakfast Show on 702 ABC Sydney.

<i>Gruen</i> (TV series) Australian television program

Gruen is an Australian television program focusing on advertising, which debuted on the ABC on 28 May 2008. The program is hosted by Wil Anderson and produced by Andrew Denton's production company, Zapruder's Other Films, now part of CJZ. Anderson is accompanied by a panel of advertising industry experts including Russel Howcroft and Todd Sampson.

<i>Q+A</i> (Australian talk show) Australian television series

Q+A, formerly Q&A and also referred to as Qanda, is an Australian television panel discussion program broadcast on ABC Television. The show, which has run continuously since 2008, as of 2023 broadcasts on Monday nights at 9:35 pm. Its format is similar to Question Time on the BBC and Questions and Answers on RTÉ.

The Project is an Australian news-current affairs and talk show television panel program, airing weeknights and Sunday across Australia on Network 10, produced by Roving Enterprises. The show is hosted by Waleed Aly, Sarah Harris, Georgie Tunny, Hamish Macdonald, Sam Taunton and Michael Hing with rotating daily panellists usually appearing once a week.

Hans Hulsbosch is an Australian brand designer, responsible for the development of many of Australia's leading brand identities including Qantas, Woolworths, and Virgin Australia. In 1982, he pioneered the concept of combining brand, brand strategy and product development.

Eden Gaha is an Australian producer based in Los Angeles. He is currently president of Shine America.

The Monkeys is a creative agency based in Sydney, Australia. Founded in 2006 by Justin Drape, Scott Nowell and Mark Green, they now employ over 130 full-time staff. The Monkeys create ideas that live within advertising, entertainment and technology. Clients include The University of Sydney, Telstra, IKEA, UBank and Parmalat.

Russel Howcroft is an Australian businessman and media personality best known as a panellist on the ABC television program The Gruen Transfer.

Anita Jacoby, is an Australian television producer and journalist.

Todd Sampson's Body Hack is an Australian documentary television series which first premiered on 4 October 2016 on Network Ten.

Rowan Dean is an Australian advertising executive and conservative commentator. After a career as an advertising industry copywriter, Dean was a panellist on early seasons of Gruen, and became a commentator with multiple newspapers and a co-host of conservative Sky News Australia program Outsiders. He is currently the editor of Spectator Australia in addition to being a frequent contributor. He is a columnist at the Australian Financial Review, has written for The Age, and has appeared on the ABC's panel talk show Q&A.

Alec Doomadgee is an Australian actor, television host and presenter. He is also an Indigenous Australian community leader, mentor and activist.


  1. "Qantas appoints Todd Sampson as non-executive director". 9 January 2015. Retrieved 9 July 2018.
  2. "Todd Sampson". Leo Burnett Australia. Archived from the original on 3 May 2015. Retrieved 10 May 2015.
  3. Tabakoff, Nick (21 October 2013). "Ain't no mountain high enough in Sampson's ascent". The Australian . Retrieved 10 May 2015.
  4. 1 2 Knox, Malcolm (13 November 2010). "A head for the hard sell". The Sydney Morning Herald . Retrieved 10 May 2015.
  5. "Sampson to CEO of Leo Burnett Sydney". Campaign Brief. 11 January 2008. Retrieved 10 May 2015.
  6. Mason, Max (30 January 2017). "Todd Sampson leaves advertising, Leo Burnett". The Sydney Morning Herald. Retrieved 2 July 2018.
  7. 1 2 "Fairfax Media appoints Todd Sampson to board". ABC News . 30 May 2014. Retrieved 10 May 2015.
  8. "Qantas appoints Todd Sampson as non-executive director". ABC News . 9 January 2015. Retrieved 10 May 2015.
  9. "Board of Directors". Qantas . Retrieved 10 May 2015.
  10. ""The problem is everywhere": Why Todd Sampson made Mirror Mirror".
  11. Kelly, Vivienne (26 September 2022). "Todd Sampson's 'Mirror Mirror: Love and Hate' to Premiere on October 10".
  12. Blake, Jason (4 March 2013). "Ambitious work loses out to distractions in stroll along pier". The Sydney Morning Herald . Retrieved 10 May 2015.