Owala (company)

Last updated
Owala
Product type Insulated water bottles
OwnerTrove Brands
CountryUnited States
Website owalalife.com

Owala is a brand that specializes in insulated stainless-steel water bottles. The Owala brand is a subsidiary of Trove Brands and is known for its patented lid design and unique aesthetics.

Contents

Overview

Owala saw a surge in popularity during the COVID-19 pandemic as water bottles became a trendy status symbol. [1] Owala bottles emerged as a competitor to Stanley and Hydro Flask bottles. [2] [3] Owala water bottles gained high demand with some limited edition bottles reselling for hundreds of dollars. [4] [5] [6]

History

Owala was founded by parent company Trove Brands, releasing the Owala FreeSip as its first product in 2020. [7] [8] Six brands operate under Trove Brands. Trove Brands was founded by Kim and Steve Sorenson and their son, Michael Sorenson, is the current CEO. [9]

Design

Owala bottles are modular, allowing for consumers to mix and match the lid, handles, and other colors. The Owala FreeSip has a patented lid, allowing users to drink from either a wide-mouth opening or the built-in straw. [7] [10]

Recognition

In 2023, TIME recognized the Owala FreeSip bottle as one of the best inventions. [7]

References

  1. ↑ Aranita, Kiki. "A Brief History of Humankind's Lust for Drinking Cups and Collecting". Food & Wine. Archived from the original on 14 February 2025. Retrieved 28 April 2025.
  2. ↑ Dillon, Kit (5 December 2024). "How Owala Became an Official Water Bottle Pick". The New York Times. Archived from the original on 27 January 2025. Retrieved 28 April 2025.
  3. ↑ Reuter, Dominick (3 February 2024). "People are freaking out over Stanley tumblers containing lead — Owala and Hydro Flask are cleverly seizing the moment". Business Insider. Archived from the original on 20 April 2024. Retrieved 28 April 2025.
  4. ↑ Fore, Preston. "Water Bottle Owala is to Gen Z what Stanley Cup is to Millennials: 'emotional support.' Inside the rapidly growing family business' success story". Fortune. Archived from the original on 22 April 2025. Retrieved 28 April 2025.
  5. ↑ Cook, Kim (9 April 2025). "That Water Bottle You're Carrying Says a Lot More than 'hydration'". AP News. Retrieved 28 April 2025. Owala's FreeSip bottles usually go for about $25-$40, but limited-edition designs can sell in the $400 range.
  6. ↑ Klein, Jessica (24 October 2023). "Owala FreeSip: The 200 Best Inventions of 2023". Time. Archived from the original on 1 April 2025. Retrieved 28 April 2025.
  7. 1 2 3 "Marketer of the Year Owala, Trove Brands – BusinessQ Magazine". businessqmag.com. Retrieved 28 April 2025.
  8. ↑ Forsyte, Sydney. "The new 'it' water bottle takes the stage: The Owala". The Griffin Gazette. Retrieved 2025-08-12.
  9. ↑ Fore, Preston (22 March 2025). "How a Utah family made Owala water bottles to Gen Z what Stanley Cup is to millennials:'emotional support'". The Salt Lake Tribune.
  10. ↑ Alig, Lily. "Is the Owala water bottle worth the hype? Our kitchen editor is skeptical". Business Insider. Retrieved 30 April 2025.
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