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In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. [1] On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question.
In contrast, a hit refers to a request for any file from a web server. Therefore, there may be many hits per page view since an HTML page can contain multiple files such as images, videos, JavaScripts, cascading style sheets (CSS), etc.[ citation needed ]
On balance, page views refer to a number of pages viewed or clicked on the site during the given time. [2]
Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the "page" (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the publishers would also be interested in the number of page views to determine their expected revenue from the ads. For this reason, it is a term that is used widely for Internet marketing and advertising. [3]
The page impression has long been a measure of user activity on a website. However, the activity is not necessarily associated with loading a complete HTML page. Modern programming techniques can serve pages by other means that don't show as HTTP requests.
Since page views help estimate the popularity of sites, it helps determine their value for advertising revenue. The most common metric is CPM. It stands for 'Cost per thousand'(the M is the Roman numeral for 1,000) [4] and it is commonly used metrics to measure page views divided by the thousands, that is, cost per 1000 views, used for the ad rates and thus, the less CPM is, the better deal it offers to advertisers. [5] However, there has been a growing concern that CPM is not as trustworthy as it looks in the advertising market because, although, with CPM arrangement, everyone who visits a site makes publishers’ money, for an advertiser's view, CPM is being challenged in comparison to CPC or CPA in terms of adverts’ efficiency because visiting does not mean clicking the ads. [6]
The preferred way to count page views is using a web analytics software. They can measure the number of pages on any site and therefore, it helps people to receive a rough estimate of page views on web sites. [7] There are also many other page view measurement tools available including open source ones as well as licensed products.
Hit ratio refers to the percentage of computer memory accesses (number of HTTPS requests delivered per requests received) that are found in certain levels of the memory hierarchy. In other words, it is a measure of content requests that a web caching system can deliver successfully from its cache storage, compared to how many requests it receives. [8] [9] There are two types of hit ratios:
Despite a wide range of uses of page view, it has come in for criticisms.
Page view can be manipulated or boosted for specific purposes. [12] For example, a recent incident, called 'page view fraud', compromised the accuracy of measurement of page view by boosting the page view. Perpetrators used a tool called 'a bot' to buy fake page-views for attention, recognition, and feedback, increasing the site's value. [13] As a result, some people already started building alternatives to measure audiences, such as "Ophan", saying that the page view is becoming passe. [14]
Wikipedia provides tools that allow one to see how many people have visited a Wikipedia article during a given time period. Such have been used for tools that for instance display the most popular articles of the day. [16] Wikipedia pageviews of certain types of articles correlate with changes in stock market prices, [17] box office success of movies, [18] spread of disease [19] [20] among other applications of datamining. Since search engines directly influence what is popular on Wikipedia such statistics may provide a more unfiltered and real-time view into what people are searching for on the Web [21] and societal interests. [22] For instance they can be used to gain insights into public anxiety and information seeking after or during events [23] or for the identification of concepts with significant increase of interest from the public. [24] In 2015, a study conducted by the Association for the Advancement of Artificial Intelligence (AAAI) examined the influence of Reddit posts on Wikipedia pageviews. [25]
In computer networking, a proxy server is a server application that acts as an intermediary between a client requesting a resource and the server providing that resource. It improves privacy, security, and performance in the process.
MediaWiki is free and open-source wiki software originally developed by Magnus Manske for use on Wikipedia on January 25, 2002 and further improved by Lee Daniel Crocker, after which it has been coordinated by the Wikimedia Foundation. It powers most websites hosted by the Foundation including Wikipedia, Wiktionary, Wikimedia Commons, Wikiquote, Meta-Wiki and Wikidata, which define a large part of the set requirements for the software.
Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic, and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth.
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s). CPM is an initialism for cost per mille, with mille being Latin for thousand.
The Dutch Wikipedia is the Dutch-language edition of the free online encyclopedia, Wikipedia. It was founded on 19 June 2001.
An Internet bot, web robot, robot or simply bot, is a software application that runs automated tasks (scripts) over the Internet, usually with the intent to imitate human activity on the Internet, such as messaging, on a large scale. An Internet bot plays the client role in a client–server model whereas the server role is usually played by web servers. Internet bots are able to perform tasks, that are simple and repetitive, much faster than a person could ever do. The most extensive use of bots is for web crawling, in which an automated script fetches, analyzes and files information from web servers. More than half of all web traffic is generated by bots.
The usage share of web browsers is the portion, often expressed as a percentage, of visitors to a group of web sites that use a particular web browser.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Website popularity is commonly determined using the number of unique users, and the metric is often quoted to potential advertisers or investors. A website's number of unique users is usually measured over a standard period of time, typically a month.
WebCite is an on-demand archive site, designed to digitally preserve scientific and educationally important material on the web by taking snapshots of Internet contents as they existed at the time when a blogger or a scholar cited or quoted from it. The preservation service enabled verifiability of claims supported by the cited sources even when the original web pages are being revised, removed, or disappear for other reasons, an effect known as link rot.
The Bengali Wikipedia or Bangla Wikipedia is the Bengali language edition of Wikipedia, the free online encyclopedia. Launched on 27 January 2004, it surpassed 10,000 articles in October 2006, becoming the second South-Asian language to do so. On 25 December 2020, the site achieved the milestone of 100k articles. As of 25 October 2023, the Bengali Wikipedia has 142,594 articles. Though it joined later compared to top wikipedias, it ranks 5th in terms of article depth among 318 active wikipedias by language.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on search engines based on the outcome, for example identifying highly valuable site visitors, or understanding user intent. Search analytics includes search volume trends and analysis, reverse searching, keyword monitoring, search result and advertisement history, advertisement spending statistics, website comparisons, affiliate marketing statistics, multivariate ad testing, et al.
In the online advertising industry, a viewable impression is a measure of whether a given advert was actually seen by a human being, as opposed to being out of view or served as the result of automated activity. The viewable impression guidelines are administered by the Media Rating Council and require that a minimum of 50% of the pixels in the advertisement were in an in-focus tab on the viewable space of the browser page for at least one continuous second.
Web performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance.
Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time.
In scholarly and scientific publishing, altmetrics are non-traditional bibliometrics proposed as an alternative or complement to more traditional citation impact metrics, such as impact factor and h-index. The term altmetrics was proposed in 2010, as a generalization of article level metrics, and has its roots in the #altmetrics hashtag. Although altmetrics are often thought of as metrics about articles, they can be applied to people, journals, books, data sets, presentations, videos, source code repositories, web pages, etc.
In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task. Sessions are also used in operational analytics and provision of user-specific recommendations. There are two primary methods used to define a session: time-oriented approaches based on continuity in user activity and navigation-based approaches based on continuity in a chain of requested pages.
Google PageSpeed is a family of tools by Google Inc, designed to help a website's performance optimizations. It was introduced at Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module, consisting of mod PageSpeed for the Apache HTTP Server and ngx PageSpeed for the Nginx, PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome DevTools extension. All of these components are built to identify the faults in a website's compliance with Google's Web Performance Best Practices, and automate the optimization process.
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and truthful results.
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