Partwork

Last updated
Advertising for part-works by James Stratford of London, 1810. New and Esteemed Works, Handsomely Printed, and Published in Weekly Numbers.png
Advertising for part-works by James Stratford of London, 1810.

A partwork is a written publication released as a series of planned magazine-like issues over a period of time. Issues are typically released on a weekly, fortnightly or monthly basis, and often a completed set is designed to form a reference work on a particular topic.

Contents

Publication

Models of an Opel Admiral and a 1958-59 Opel Kapitan cars in 1:43 scale by Altaya; issued as part of The Opal Collection partwork published by Eaglemoss Big Blue Opel Twins (36147241064).jpg
Models of an Opel Admiral and a 1958-59 Opel Kapitän cars in 1:43 scale by Altaya; issued as part of The Opal Collection partwork published by Eaglemoss

Partwork series run for a determined length and have a finite life. Generally, partworks cover specific areas of interest, such as sports, hobbies, or children's interest and stories such as PC Ace and the successful The Ancestral Trail series by Marshall Cavendish Ltd. They are generally sold at newsagents and are mostly supported by massive television advertising campaigns for the launch. In the United Kingdom, partworks are usually launched by heavy television advertising each January. [1]

Partworks often include cover-mounted items with each issue that build into a complete set over time. [1] For example, a partwork about art might include a small number of paints or pencils that build into a complete art-set; a partwork about dinosaurs might include a few replica bones that build a complete model skeleton at the end of the series; a partwork about films may include a DVD with each issue. In Europe, partworks with collectable models are extremely popular; there are a number of different publications that come with character figurines or diecast model vehicles, for example: The James Bond Car Collection.

In addition, completed partworks have sometimes been used to create case-bound reference works and encyclopedias. An example is the multi-volume Illustrated Science and Invention Encyclopedia which was created with material first published in the How It Works partwork.

According to the Periodical Publishers Association in 2003, partworks were the fourth-best selling magazine sector in the UK, after TV listing guides, women's weeklies and women's monthlies. A common inducement is a heavy discount for the first one or two issues. The same series can be sold worldwide in different languages and even in different variations. [1]

History

Prior to the invention of printing, the Pecia System was used in European university cities. Books were divided into sections known as Pecia. Students or other individuals could rent the individual pieces and copy them by hand. In this way, several individuals could work on copying one book at the same time.

With the advent of printing, serialized publication came into use by printers and publishers. Between 1728 and 1732, Nicolas Tindal's English translation of Paul de Rapin's L'Histoire d'Angleterre (The History of England) was issued by a London printer in monthly parts. A rival printer then tried to compete by selling another translation of de Rapin's work in weekly, six-penny installments. [2] An edition of Foxe's Book of Martyrs was issued in three-penny installments in 1732. [2] At the time, printing a book was a lengthy process, copies of each section of the book being printed in turn until the work was complete; the sections would then be collated and the print-run of books could then be sold. The alternative of selling individual sections as soon as they were printed would enable the printer could gain a steady income while the book was being produced, and potentially increase sales by selling to people who could not afford the upfront cost of a copy of the complete book.

In the 19th century, many of Charles Dickens' novels were first published as partworks. For example, The Pickwick Papers was first published in 19 parts, between 1836 and 1837. The Old Curiosity Shop was first published in 88 weekly parts between April 1840 and November 1841.

In the mid-20th century, partwork serialized encyclopedias were issued. Publishers soon branched out to other topics, including cookery books and series on gardening and car maintenance. [1]

Criticisms

Partworks, particularly those that contain parts for the production of a model or similar collectable items that are individually of little value, often draw criticism for the extremely high prices of their finished product. One example, released in the UK in 2009, required the purchase of 125 issues to collect the parts for a static, model aircraft; the total would be £620.25, many times higher than the cost of buying a standard model kit of the same aircraft outright. Examples of other models that cost over £400 to produce are cited, and some subscribers complain they have parts missing that they are unable to replace. [1]

Conversely, the total cost of a partwork (often cited as in excess of £600) is used as a marketing tool by publishers and distributors seeking to encourage retailers to stock their items. [3]

Notable partwork publishers

See also

Related Research Articles

<span class="mw-page-title-main">Book</span> Medium for recording information in the form of writing or images

A book is a medium for recording information in the form of writing or images, typically composed of many pages bound together and protected by a cover. The technical term for this physical arrangement is codex. In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll. A single sheet in a codex is a leaf and each side of a leaf is a page.

<span class="mw-page-title-main">PostScript</span> File format

PostScript (PS) is a page description language in the electronic publishing and desktop publishing realm. It is a dynamically typed, concatenative programming language. It was created at Adobe Systems by John Warnock, Charles Geschke, Doug Brotz, Ed Taft and Bill Paxton from 1982 to 1984.

Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include digital publishing such as ebooks, digital magazines, websites, social media, music, and video game publishing.

<span class="mw-page-title-main">Print on demand</span> Printing business process

Print on demand (POD) is a printing technology and business process in which book copies are not printed until the company receives an order, allowing prints of single or small quantities. While other industries established the build to order business model, "print on demand" could only develop after the beginning of digital printing, because it was not economical to print single copies using traditional printing technology such as letterpress and offset printing.

<span class="mw-page-title-main">Paperback</span> Book with a paper or paperboard cover

A paperback book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardcover (hardback) books are bound with cardboard covered with cloth, leather, paper, or plastic.

<span class="mw-page-title-main">Small press</span> Publisher with low annual sales revenue and/or few titles

A small press is a publisher with annual sales below a certain level or below a certain number of titles published. The terms "indie publisher" and "independent press" and others are sometimes used interchangeably.

The bibliographical definition of an edition is all copies of a book printed from substantially the same setting of type, including all minor typographical variants.

<span class="mw-page-title-main">RepRap</span> Self-replicating 3D printer initiative

RepRap is a project to develop a low-cost 3D printer that can print most of its own components. As an open design, all of the designs produced by the project are released under a free software license, the GNU General Public License.

<span class="mw-page-title-main">Limited-edition book</span> Book that is released in a limited quantity print run

A limited-edition book is a book released in a limited-quantity print run, usually fewer than 1000 copies. The term connotes scarcity or exclusivity. The higher the quantity printed the less likely the book will become scarce and thus increase in value. Limited editions were introduced by publishers in the late 19th century.

<span class="mw-page-title-main">Photo-book</span> Book in which photographs make a significant contribution to the overall content

A photo book or photobook is a book in which photographs make a significant contribution to the overall content. A photo book is related to and also often used as a coffee table book.

Purnell and Sons started out as a small family printers based in Somerset which merged with other printers over the next 100 years to become one the largest print groups in the UK and at one time a major publisher.

<span class="mw-page-title-main">RR Donnelley</span> American printing and communications company

R.R. Donnelley is an American integrated communications company that provides marketing and business communications, commercial printing, and related services. Its corporate headquarters are located in Chicago, Illinois, United States. In 2007, R.R. Donnelley was the world's largest commercial printer. In 2021, it was referred to as North America's largest.

The Eastern Color Printing Company was a company that published comic books, beginning in 1933. At first, it was only newspaper comic strip reprints, but later on, original material was published. Eastern Color Printing was incorporated in 1928, and soon became successful by printing color newspaper sections for several New England and New York papers. Eastern is most notable for its production of Funnies on Parade and Famous Funnies, two publications that gave birth to the American comic book industry.

A manuscript culture is a culture that depends on hand-written manuscripts to store and disseminate information. It is a stage that most developed cultures went through in between oral culture and print culture. Europe entered the stage in classical antiquity. In early medieval manuscript culture, monks copied manuscripts by hand. They copied not just religious works, but a variety of texts including some on astronomy, herbals, and bestiaries. Medieval manuscript culture deals with the transition of the manuscript from the monasteries to the market in the cities, and the rise of universities. Manuscript culture in the cities created jobs built around the making and trade of manuscripts, and typically was regulated by universities. Late manuscript culture was characterized by a desire for uniformity, well-ordered and convenient access to the text contained in the manuscript, and ease of reading aloud. This culture grew out of the Fourth Lateran Council (1215) and the rise of the Devotio Moderna. It included a change in materials, and was subject to remediation by the printed book, while also influencing it.

<span class="mw-page-title-main">History of printing</span>

The history of printing starts as early as 3000 BC, when the proto-Elamite and Sumerian civilizations used cylinder seals to certify documents written in clay tablets. Other early forms include block seals, hammered coinage, pottery imprints, and cloth printing. Initially a method of printing patterns on cloth such as silk, woodblock printing for texts on paper originated in China by the 7th century during the Tang dynasty, leading to the spread of book production and woodblock printing in other parts of Asia such as Korea and Japan. The Chinese Buddhist Diamond Sutra, printed by woodblock on 11 May 868, is the earliest known printed book with a precise publishing date. Movable type was invented by Chinese artisan Bi Sheng in the 11th century during the Song dynasty, but it received limited use compared to woodblock printing. Nevertheless, the technology spread outside China, as the oldest printed book using metal movable type was the Jikji, printed in Korea in 1377 during the Goryeo era.

<span class="mw-page-title-main">Serial (literature)</span> Publishing format by which a single literary work is presented in contiguous instalments

In literature, a serial is a printing or publishing format by which a single larger work, often a work of narrative fiction, is published in smaller, sequential instalments. The instalments are also known as numbers, parts, fascicules or fascicles, and may be released either as separate publications or within sequential issues of a periodical publication, such as a magazine or newspaper.

<span class="mw-page-title-main">Newspaper</span> Scheduled publication containing news of events, articles, features, editorials, and advertisements

A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.

Purnell's History of the Second World War was a hugely successful weekly anthology or 'partwork' publication covering all aspects of World War II that was distributed throughout the English-speaking world. Produced shortly before the similarly accomplished 8-volume series on WW1, it was first published in 1966, being reprinted several times during the 1970s.

Instant book is a term used in publishing to describe a book that has been produced and published very quickly to meet market demand.

2000 AD The Ultimate Collection is a fortnightly partwork collection of hardback books published by Hachette Partworks. The series is made up of 180 volumes featuring some of the biggest stars of 2000 AD’s 46-year history. The spine art on the books combine to display a new image by artist Boo Cook.

References

  1. 1 2 3 4 5 6 Horton (2 February 2004). "Parting with your cash for part-work collections". The Scotsman .
  2. 1 2 Woolf, Daniel R. (2000). Reading history in early modern England. Cambridge University Press. p. 279. ISBN   0-521-78046-2.
  3. New partworks can conquer your sales, betterretailing.com. Retrieved 10 April 2023.
  4. DelPrado, delprado.com Retrieved 4 November 2019.
  5. Partworks, publishinghistory.com. Retrieved 4 November 2019.
  6. International Masters Publishers (IMP), publishersglobal.com. Retrieved 10 April 2023.
  7. International Masters Publishers Inc, bloomberg.com. Retrieved 10 April 2023.
  8. Coleccionables RBA: Tienda Online, rba.es. Retrieved 10 April 2023.