Petit Bateau

Last updated
Petit Bateau
Petit Bateau
Type Public
Industry Textile
Founded1920;103 years ago (1920)
FounderPierre Valton
Headquarters
Troyes
,
France
Area served
Worldwide
Key people
Patrick Pergament (CEO)
Products
BrandsPetit Bateau
Revenue€265 million euros in 2008
Owner Yves Rocher Company
Number of employees
Nearly 4,000 employees, of which 1,100 in the Aube
Website www.petit-bateau.com

Petit Bateau is a French brand of clothing and underwear for children founded in 1920, but whose origins date back to 1893, in Troyes. Integrated into the Rocher Group since 1988, Petit Bateau is a children's brand that became trans-generational in the 2000s thanks to the launch of the adult collection. [1]

Contents

History

In 1893 Pierre Valton opened, in a 3 700m² workshop, the Valton-Quinquarlet & Sons hosiery factory, which specialized in underwear, especially in underpants and vests. Established in the Aube, capital of the French textile industry in the nineteenth century, [2] at that time the Saint-Joseph factory in Troyes manufactured the entire production. In 1918 Étienne, the founder's son, invented underpants without legs and buttons and replaced the rough wool by white unbleached cotton. For greater convenience, he replaced the buttons by an elastic band at the waist and the thighs. However, the brand used the term "panties", which referred more to women's or children's underwear.

Valton was inspired by the nursery rhyme Maman les p'tits bateaux (Mummy the little boats) for the name of this new underwear, and he registered it as his trademark. The Petit Bateau brand was thus registered in 1920 by the Valton-Quinquarlet company, and was symbolized at that time by the drawing of a little girl nicknamed Marinette. At the 1937 Universal Exhibition in Paris, the company won the "Grand Prix de l'innovation" but it was really after the Second World War that the company developed and diversified its product range.

In the late 1980s the company was on the verge of filing for bankruptcy; it was acquired in 1988 by the Rocher Group, formerly the Yves Rocher Group, which beat a BNP bid. The Rocher Group also includes Yves Rocher, Stanhome, Pierre Ricaud, Daniel Jouvance, Kiotis, ID Parfums, Flomar and Sabon.

In the middle of the 1990s, in the midst of a minimalist trend, Petit Bateau became a “fashionable” brand: Karl Lagerfeld had Claudia Schiffer walk the catwalk in a Petit Bateau T-shirt under his Chanel suit, and success was immediate. [3] The child's T-shirt she wore was then made available in adult sizes. [4] T-shirt sales increased tenfold over the next three years. In 1994 Petit Bateau put on a fashion show. The designers seized on the child's white T-shirt and made it a fashion phenomenon. This event marked the entrance of the brand into the ready-to-wear market for adults.

In 2000 Petit Bateau opened its flagship store on the Champs-Elysées in Paris. In 2013 Gildas Loaëc and Masaya Kuroki were named artistic directors of the adult collections. [3]

Today, Petit Bateau is a brand of clothing and underwear with century-old expertise and international influence. Present in Europe, Japan, China, the Middle East, Russia and the United States, its products are sold in nearly 400 Petit Bateau shops, 4,300 partner stores and also on its e-commerce website launched in 2006.

All the collections are devised by the style teams located in Paris. In Troyes, in the historic Saint-Joseph factory, the designers bring them to life. Then comes the production of samples made by a dedicated team.

Petit Bateau's inventions

The little panties

Until the early 1900s, children and adults wore long woollen underpants, uncomfortable and unhygienic. [5] Étienne Valton, son of the company's founder Pierre Valton and father of 13 children, listening to the nursery rhyme “Maman les p'tits bateaux” ("Mummy, do the little boats on the water have legs?”), [6] had the idea of cutting off the legs of the long underpants of the time. The famous washable cotton panties were born. For greater convenience, the buttons were replaced by an elastic band at the waist and thighs. Offering children greater ease and freedom of movement, this creation represented a major shift for the family business.

Étienne Valton was also inspired by this nursery rhyme for the brand's name, and he registered the trademark "Petit Bateau" in 1920. [5]

In 1937 the Petit Bateau panties received the "Grand Prix of Innovation" at the Universal Exhibition of Paris. They gradually became more accessible and became part of the everyday life of women, emancipating them from the thick woollen undergarments worn in the nineteenth century.

Today 3.5 million pairs of Petit Bateau cotton panties, the iconic product of the brand, requiring 2,520 metres of pure cotton yarn and a natural rubber elastic, are sold a year [5] and they are worn by celebrities like Jane Birkin and Inès de La Fressange.

The bodysuit

It was by observing the special armholes of T-shirts worn by American soldiers, who could put on their underwear without taking off their helmets, that Petit Bateau invented its first baby bodysuits in 1950, designed for ease and practicality. The Valton family devised a new way of putting on children's clothes: over the head, thanks to a more oval neckline. [7] In 1980 the Valton family continued to revisit the traditional bodysuit for babies by creating the first model with press stud closure between the legs to further facilitate the dressing and movement of toddlers. [8]

Materials

Terry velours was born in 1960 in the Petit Bateau workshops. It is mainly used for children's pyjamas for its qualities of thermal insulation. [9]

Terry cloth bouclette, also mainly used by Petit Bateau for pyjamas or for bathing accessories and childcare items, has a soft feel and offers a high level of wearing comfort. [10]

In 1970 the emblematic pinstripe cotton of the brand appeared. This completely new two-thread knitting required special knitting machines to create a thousand metres per kilogram. It is recognizable by the delicacy of its pattern, associated with the world of childhood. [11]

In 1990 the warmth of wool yarn was added to the softness of cotton when Petit Bateau created a new wool and cotton fabric that combined the properties of both materials, softness and warmth, designed to protect children from their outside environment. [12]

Finishes

The picot stitch and cocotte stitch are part of the identity finishes of the Petit Bateau brand.

The picot stitch forms a free mini-loop, while the cocotte stitch is composed of tight stitches made by a procedure specifically invented by Petit Bateau in the 1960s. [13]

The Petit Bateau Icons

The Petit Bateau collections are composed of certain permanent features season after season. From collection to collection, the brand's inventions are present (panties, pinstripe cotton, terry velours), but also garments that have become iconic. [14] The Breton “marinière” striped top, the T-shirt, the vest top, [9] the panties, the waxed raincoat and the peacoat are some of the essentials that the brand renews each season for children as well as adults. [15]

The Breton striped top made its appearance in the Petit Bateau collections during the 1995 spring-summer season. Since then, the brand has made it evolve each season in its cuts (round or admiral neckline, or American armholes) and its colours. [16]

Inspired by fishermen's oiled cloth coats, Petit Bateau's yellow waxed raincoat was created in the summer of 1996. The brand now uses this element of the seafaring wardrobe in each of its collections. It revisits it with new colours and new forms, and has singled out this product of its range by using pinstripe cotton for its lining. [17]

The Petit Bateau T-shirt was originally an undergarment, born 120 years ago in Troyes, initially in wool, then in premium cotton. In the mid-1990s, in the midst of a minimalist trend, Petit Bateau became a fashionable brand: [18] Karl Lagerfeld had Claudia Schiffer walk the catwalk in a Petit Bateau T-shirt under his Chanel suit; [3] the success was immediate. Underwear for children, the white Petit Bateau T-shirt became an outer garment, a new fashion icon worn by adults. Fuelling the phenomenon, the brand sent T-shirts to fashion editors, produced the model in adult sizes and launched its range of coloured T-shirts in 1996, to offer less " babyish " colours, such as black. Sales of T-shirts increased tenfold over the next three years and Petit Bateau made its entrance into the adult clothing department at Printemps Haussmann in 1999. [19]

Today, sales of the Petit Bateau T-shirt amount to four million a year. [14] While the children's size range has been maintained to keep the house spirit, it has been extended to age 18 to dress adults as well. Since the 2000s collections have been developed specifically for adults. [19]

Advertising

Early campaigns

Petit Bateau was one of the first brands to use advertising, which it has done since 1920. Marinette, an imaginary character designed by the English illustrator Beatrice Mallet, represented the company with humour for thirty years. Her plump and mischievous look anchored the brand historically in playful and light-hearted advertising. The brand has always put the energy, creativity and freedom of children at the heart of its message. [20]

Turning point

Since the early 1990s Petit Bateau has worked with the BETC agency in the construction of its advertising campaigns. In 1994 the campaign "Don't do this, don't do that", punctuated by the song of Jacques Dutronc, changed the face of advertising for children. The public discovered in these commercials the slogan "What's the use of having clothes if you can't do anything in them?" and the rallying cry "Petit Bateau! ". [20] The playfulness, spontaneity and cheerful tone of the campaign captivated people and the brand's popularity rose, supported by the new notoriety of the Petit Bateau T-shirt.

In 2004 Petit Bateau addressed itself to adults by evoking the gentleness of the world of childhood with the slogan "For adults too". Four years later, BETC created the "Les Mois" (“The Months”) campaign for Petit Bateau with the aim of reconquering the adult market; "The weight of adults in brand communication makes it impossible to talk only about children," said Muriel Fagnoni, vice-president of the agency. [20] The slogan became "Forever" and the age of the adults was expressed in months. [21]

In 2013 a new campaign by BETC, continuing the theme of "The Months", stressed the trans-generational dimension of Petit Bateau with the voluntarily incorrect syntax: "Never old forever", and used photographs based on energy and spontaneity: the models skip, stick out their tongues, or dance. [20]

Becoming international

In 2015 Petit Bateau launched an advertising campaign based on the quality aspect of its products and the spontaneity of childhood. The Mini Factory commercial marked the international turning point of Petit Bateau. Created by BETC and directed by Patrick Daughters, it staged children in a secret factory that follows a fanciful production process, as if taken from a child's imagination. This film unveiled a complex process of fabrication and stress tests. In March 2016 the brand launched a printed campaign with the slogan " For serious kids " in English, which was a series of brightly colourful compositions. [22] This campaign showed children dressing up in not very scary cardboard masks and taking over the city to live fantastic adventures. [23]

In 2017 Petit Bateau released a new advertising film directed by Luis Cervero. The spectator followed the day of a Petit Bateau Breton stripe sweatshirt subjected to the test of children. In this advertisement, the sweatshirt accompanies the daily life of children. The commercial retains the spirit of the brand through a sequence of 72 shots in one minute, punctuated by the title line of Plastic Bertrand's Ça plane pour moi . [24] A follower of popular melodies since its creation, its own name being inspired by the famous nursery rhyme “Maman les p'tits bateaux” (“Mummy do the little boats that go on the water have legs?”), the brand strengthened its musical identity in 2017 by reusing Jacques Dutronc's song released in 1978. [25]

Collaborations

Guest designers

Petit Bateau collaborates with many fashion brands. Guillaume Henry of Carven House, [26] Tsumori Chisato, [27] Didier Ludot, [28] Cédric Charlier, [29] Christian Lacroix, [30] Maison Kitsuné, [31] Jean-Charles de Castelbajac [32] [n 1] and Inès de la Fressange [33] have created capsule collections, revisiting classic pieces in their own way. Sometimes, it is Petit Bateau which revisits the iconic pieces of other brands, as in its collaboration with K-way. [34]

Guest illustrators

Beyond the world of fashion, Petit Bateau establishes partnerships with illustrators from various horizons, from contemporary children's literature to the alternative culture of the 1980s. Thus, the house of Deyrolle, [35] Keith Haring, [36] Hervé Tullet [37] or the emblematic authors of L'École des loisirs (Claude Ponti, Tomi Ungerer, Mario Ramos, Dorothée de Monfreid and Iris Moüy) have each in their turn stamped their style on T-shirts, panties and bodysuits. [38]

Patronage of the Palais de Tokyo's Tok Tok workshops

Since February 2017 Petit Bateau has supported the Palais de Tokyo in its approach to young audiences. Petit Bateau is a sponsor of the Tok-Tok activities for children aged 5 to 10 which make children aware of contemporary art by making them actors of creation themselves. Experimentation, imagination, recreation: a fun way to familiarize children with contemporary art. As part of this partnership, Petit Bateau also produces Tok-Tok videos in which artists present their work to children in a pedagogic way and invite them to create, at home, a unique creation influenced by their work. [39]

Production and quality

The company has been accused by the UFC-Que Choisir of deceiving the consumer. According to Fabienne Maleysson, the company is a "past master" in the art of making customers believe that their products are made in France, more particularly in Troyes. She estimates in her article that only 20% of the production is made in France and 80% in North Africa. [40] This publication is criticized by Jean-Pierre Lambour, secretary of the works council; the union delegate stresses the fact that the company still employs 1,100 people in the Aube and 2,000 in France while the majority of companies in the hosiery sector have closed. [41]

On the occasion of its 120th anniversary, Petit Bateau produced an urban photographic journey directed by Stéphane Remael, consisting of 42 images paying tribute to the workers of the company who, according to Patrick Pergament, CEO of the company, "perpetuate French know-how". [42]

45% of the knitting and dyeing is done in the Petit Bateau St Joseph factory in Troyes, [12] the remaining 55% being done in the Petit Bateau factory in Morocco created in 1989. [43]

As for the manufacture, 85% of the clothes (underpants, pyjamas, panties or T-shirts) are made in the Petit Bateau factory in Marrakech and in the partner production plants in Morocco and Tunisia. [44] As underlined by François Hollande after a visit to the workshops of the historic site of the Troyes factory in April 2017, [45] if they had not made the decision to move a portion of their production to North Africa, Petit Bateau would no longer exist in Troyes. Regarding the remaining 15%, Petit Bateau collaborates with manufacturers with expertise complementary to that of the brand. Thus, products such as raincoats or trousers are produced by about thirty external suppliers, installed in particular in Eastern Europe and Asia. [43]

The sustainable approach of the house also has an influence on the sales packaging, from which plastic has been banned. [9] Petit Bateau is committed to a sustainable approach in 2017, by developing recycling between individuals based on the circular economy. Called “Faites passer les Petit Bateau [46] ”(Pass on the “Petit Bateau”) the webspace of this Petit Bateau application puts sellers and buyers of the brand's used clothing – which is deemed almost indestructible - in contact free of charge.

Notes

  1. ↑ 1. In 2015, the French fashion designer and artist Jean-Charles de Castelbajac signed a capsule collection for Petit Bateau, inspired by his memories of holidays in Brittany. It featured a Breton stripe sweatshirt with patent-leather shoulders, a waxed raincoat slit on both sides for bike riding, stripes, nautical designs, and poster paint colours.

Related Research Articles

<span class="mw-page-title-main">Lingerie</span> Womens undergarments including sleepwear

Lingerie is a category of primarily women's clothing including undergarments, sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable, or both. In a 2015 US survey, 75% of women and 26% of men reported having worn "sexy lingerie" in their lifetime.

<span class="mw-page-title-main">Panties</span> Underwear worn by women and girls

Panties (AmE) or knickers (BrE) are a form of underwear worn by women. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genitalia, and a pair of leg openings that, like the waistband, are often made of elastomer. Various materials are used, but are usually chosen to be breathable.

<span class="mw-page-title-main">Nightwear</span> Garments worn at night, especially to sleep in

Nightwear – also called sleepwear, or nightclothes – is clothing designed to be worn while sleeping. The style of nightwear worn may vary with the seasons, with warmer styles being worn in colder conditions and vice versa. Some styles or materials are selected to be visually appealing or erotic in addition to their functional purposes.

<i>Fundoshi</i> Traditional Japanese mens and womens undergarment made from a length of cotton

Fundoshi (ふんどし/褌) is a traditional Japanese undergarment for males and females, made from a length of cotton.

France 4 is a French free-to-air television channel owned by France Télévisions, focused on children's programming. The colour of France 4 is purple.

Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Prêt-à-Porter. It is currently owned by luxury conglomerate LVMH.

The Izod Corporation is an American midrange clothing company that produces dressy-casual clothing, sportswear for men, and footwear and accessories. It is a division of Authentic Brands Group, and is currently marketed and manufactured by Centric Brands under a long-term licensing agreement. Other Izod classics include the Harrington jacket G-9 model and V-neck and cardigan sweaters. Today, the Izod brand competes most directly with the similarly priced Chaps brand owned by Ralph Lauren Corporation, while competing more indirectly with U.S. Polo Assn.

<span class="mw-page-title-main">Hanes</span> American clothing brand

Hanes and Hanes Her Way is a brand of clothing.

Jean Cacharel SA is a French company of ready-to-wear clothing, perfume and accessories, founded in 1958 by Jean Bousquet. Cacharel designs are characterized by their youthful style, femininity, lightness, refinement, and use of bright colours. Cacharel is named after the local name of the garganey in the Camargue.

<span class="mw-page-title-main">Briefs</span> Type of undergarment and swimwear

Briefs are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric that runs along the pelvis to the crotch and buttocks, and are worn by both men and women. Swim briefs are a variation used as swimwear.

<span class="mw-page-title-main">Funpals</span> Undergarments for male children

Funpals is a children's underwear name brand that was established in 1985 in order to compete with Underoos. Its trademark was renewed on March 17, 2005, by William R. Hansen, trademark correspondent.

<span class="mw-page-title-main">Underwear</span> Clothes worn under other clothes

Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.

Showtoons were a trademark of unisex children's underwear that were manufactured by Hanes, established in 1989, and disestablished in 2009. Its competitor, Fruit of the Loom, manufactured the gender-specific Funpals and FunGals brands. The reasoning behind the brand segregation is for marketing purposes.

<span class="mw-page-title-main">Fellag</span> Algerian actor (born 1950)

Mohamed Fellag is an Algerian comedian, writer, humorist, and actor. In 1958, at the height of the Algerian war of independence, his father took him and his younger brother, for their safety, to stay with an aunt in Beni-Messous where they went to primary school. He did his secondary studies in Tizi-Ouzou He entered the School of Dramatic Arts of Algiers in 1968 and stayed there for four years performing in several theatres throughout Algeria.

BETC is a French advertising agency founded in Paris in 1995. The name of the company stands for Babinet, Erra and Tong Cuong, the founding members.

<span class="mw-page-title-main">Marinière</span> French blue-and-white striped cotton shirt

A marinière, or tricot rayé, is a cotton long-sleeved shirt with horizontal blue and white stripes. Characteristically worn by quartermasters and seamen in the French Navy, it has become a staple in civilian French fashion and, especially outside France, this kind of striped garment is often part of the stereotypical image of a French person. It is also known as a Breton shirt, as many sailors in the French Navy were from Brittany.

<span class="mw-page-title-main">Claude Ponti</span>

Claude Ponticelli, known as Claude Ponti, was born on November 22, 1948, in Lunéville. He is a children's author and illustrator. His books are known for lush visual design and illustrations, alongside imaginative and poetic stories, showcasing Claude Ponti's skills as an iconic and complete artist, with a unique and distinctive universe.

Sunspel is a British luxury clothing brand, founded in England in 1860. The brand is best known for boxer shorts, T-shirts and polo shirts. It is based in Long Eaton, near Nottingham, where it has its own factory.

<i>Underpants Thief</i> 2021 Sri Lankan film

Underpants Thief is a 2021 Sri Lankan Sinhalese adult drama film directed by Somaratne Dissanayake and produced by Renuka Balasooriya. It stars Pubudu Chathuranga and Dilhani Ekanayake in lead roles along with Chinthaka Kulathunga and Buddhi Randeniya. Music composed by Rohana Weerasinghe.

<span class="mw-page-title-main">Hoshi (French singer)</span> French singer-songwriter

Mathilde Gerner, better known by her stage mononym Hoshi, is a French singer-songwriter.

References

  1. ↑ http://www.tendances-de-mode.com/2010/05/19/1756-petit-bateau « Petit Bateau », by Lise Huret on tendances-de-mode.com, May 19, 2010 (consulted October 27, 2014).
  2. ↑ EOLAS. "La bonneterie : l'Aube, capitale de la maille - Département de l'Aube". www.aube.fr (in French). Retrieved 2018-02-22.
  3. 1 2 3 "Petit Bateau: the boat that rocked - Telegraph". fashion.telegraph.co.uk. Retrieved 2018-02-22.
  4. ↑ Fauconnier, Virginie (15 February 2013). "Petit Bateau rhabille les 18-108 ans". Le Parisien (21286): 80–81. Archived from the original on 2019-03-13.
  5. 1 2 3 "Elle porte la culotte". Libération.fr (in French). Retrieved 2018-02-22.
  6. ↑ "Petit Bateau (Marque de mode) - Tendances de Mode". www.tendances-de-mode.com. Retrieved 2017-12-21.
  7. ↑ "Comment Petit Bateau s'est inspiré des G.I.'s américains". RTL Radio, Émission "Il était une marque". 14 August 2015. Retrieved 2017-12-21.
  8. ↑ "Télématin". www.france2.fr. 14 February 2017.
  9. 1 2 3 Conso, L. S. A. (5 April 2012). "Petit Bateau vogue sur les codes de l'enfance". lsa-conso.fr. Retrieved 2017-12-21.
  10. ↑ Sandie Meusnier (11 May 2007). "Et vogue le Petit Bateau !". Madame Figaro. Retrieved 2017-12-21.
  11. ↑ "Petit Bateau : 91 ans au service des petits comme des grands". Glamour Paris. 15 August 2011. Retrieved 2017-12-21.
  12. 1 2 "Petit Bateau a des jambes et marche bien". Ouest-France.fr. 27 December 2012. Retrieved 2017-12-21.
  13. ↑ "Visite privée dans les coulisses de la collection été de Petit Bateau". leparisien.fr. 5 May 2017. Retrieved 2017-12-21.
  14. 1 2 "Petit Bateau : et vogue la légende…". Madame Figaro. 14 July 2011. Retrieved 2017-12-21.
  15. ↑ "Success story : la culotte Petit Bateau". Marie Claire (in French). Retrieved 2018-02-22.
  16. ↑ "Petit Bateau réinvente la marinière". Femme Actuelle. Retrieved 2018-02-22.
  17. ↑ "Mode. Quand le pêcheur breton envahit les dressings". jactiv.ouest-france.fr (in French). Retrieved 2018-02-22.
  18. ↑ Catherine., Ormen-Corpet (2000). Modes XIXe-XXe siècles. Paris: Hazan. ISBN   2850257303. OCLC   412433026.
  19. 1 2 "Petit Bateau mène sa marque". LExpress.fr. 13 June 2002. Retrieved 2017-12-21.
  20. 1 2 3 4 "Petit Bateau : 1 440 mois et vogue le succès - Stratégies". Stratégies (in French). 2013-09-05. Retrieved 2018-02-22.
  21. ↑ Ruaud, Sabine; Boulocher, Véronique (2017-02-26). Analyse de marché: De la définition au diagnostic (in French). Vuibert. ISBN   9782311403466.
  22. ↑ "Petit Bateau: For Serious Kids by BETC Paris". The Drum. March 2016. Retrieved 2017-12-21.
  23. ↑ "Le tourbillon Petit Bateau". CB News. 5 November 2015. Retrieved 2017-12-21.
  24. ↑ Mélanie Roosen (28 August 2017). "Petit Bateau revient en mode crash test". ladn.eu.
  25. ↑ "Petit Bateau se met à la musique avec Spotify". Madame Figaro (in French). Retrieved 2018-02-22.
  26. ↑ Média, Prisma. "Carven en eaux chics avec Petit Bateau - Gala". Gala.fr (in French). Retrieved 2018-02-22.
  27. ↑ Trochu, Eugénie. "Tsumori Chisato et Petit Bateau, saison 2". Vogue (in French). Retrieved 2018-02-22.
  28. ↑ "Mode". Cosmopolitan.fr (in French). Retrieved 2018-02-22.
  29. ↑ "Cédric Charlier revisite la marinière Petit Bateau - Elle" (in French). 2014-09-04. Retrieved 2018-02-22.
  30. ↑ Grazia.fr (2013-09-19). "Christian Lacroix emmène Petit Bateau à l'Opéra Garnier". Grazia.fr (in French). Retrieved 2018-02-22.
  31. ↑ "Collaboration : quand Petit Bateau accueille à son bord la maison Kitsuné". O (in French). Retrieved 2018-02-22.
  32. ↑ "Jean-Charles de Castelbajac embarque pour Petit Bateau". Madame Figaro (in French). Retrieved 2018-02-22.
  33. ↑ Assor, Constance (2016-08-29). "Petit Bateau donne carte blanche à Inès de la Fressange". Le Point (in French). Retrieved 2018-02-22.
  34. ↑ Grazia.fr (2015-07-24). "K-Way x Petit Bateau : quand l'imper fusionne avec la marinière". Grazia.fr (in French). Retrieved 2018-02-22.
  35. ↑ "Petit Bateau la joue naturaliste avec Deyrolle". FashionNetwork.com. 24 February 2017. Retrieved 2017-12-21.
  36. ↑ Périer, Marie. "Petit Bateau x Keith Haring, la collection pop pour petits et grands". Vogue (in French). Retrieved 2018-02-22.
  37. ↑ "Les gribouillis de Petit Bateau et Hervé Tullet". www.dailyelle.fr. 16 April 2013. Retrieved 2017-12-21.
  38. ↑ "Collection capsule : Petit Bateau + L'école des loisirs". MilK (in French). Retrieved 2018-02-22.
  39. ↑ "Les tutos vidéos des ateliers Tok-Tok avec Petit Bateau". L’ADN. 10 April 2017. Retrieved 21 December 2017.
  40. ↑ "Made in France – Une marque nous mène en bateau" (in French). Retrieved 2018-02-22.
  41. ↑ "Pour ses 120 ans, Petit Bateau rend hommage à ses ouvriers". Le Monde.fr (in French). 15 May 2013. Retrieved 2018-02-22.
  42. ↑ "Petit Bateau fête ses 120 ans à Troyes". FIGARO. 13 May 2013. Retrieved 2017-12-21.
  43. 1 2 "Petit Bateau cherche à multiplier les partenariats à l'international". Le Monde.fr (in French). 4 October 2012. Retrieved 2018-02-22.
  44. ↑ "Soldes : que cache l'étiquette de votre tee-shirt ?". Franceinfo (in French). 2014-01-08. Retrieved 2018-02-22.
  45. ↑ "Vidéo - François Hollande visite l'usine de Petit Bateau ce jeudi matin". lest-eclair.fr (in French). Retrieved 2018-02-22.
  46. ↑ "Petit Bateau lance son appli de recyclage". MilK (in French). Retrieved 2018-02-22.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.