Pocket FM (platform)

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Pocket FM
Asset 1@2x.png
DeveloperPocket FM Corp
Launch date2018;6 years ago (2018)
Platform(s) Android, iOS
Pricing model Freemium Model, Microtransaction
Website www.pocketfm.com

Pocket FM is an audio series [1] platform, and has a presence in over 20 countries globally. [2] The platform has over 250,000 content creators and over 130 million listeners spread across geographies. [3] [4]

Contents

History

Pocket FM was founded in 2018 by two alumni of the Indian Institute of Technology in Kharagpur, Rohan Nayak, Nishanth KS along with Prateek Dixit. [5]

The company's app on Google Play surpassed 100 million downloads in 2023. [6]

Pocket Novel, an online reading platform, was officially launched by the company in 2024 after a year-long beta phase. News sources cite Pocket FM investing $40 million in its novel business and will compete against Pratilipi. The novel platform has over 150,000 writers and over 250,000 novels, uploaded by writers. [7] [8]

Content

Pocket FM offers content in various genres including romance, horror, fantasy, sci-fi, mythology, suspense and thriller. Each episode usually lasts between 10 and 30 minutes. [9]

Pocket FM offers content in a variety of languages including Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi and Bengali. [10]

The platform follows a Freemium model where the first 3-4 episodes in a 24-hour period are offered for free to listeners. Thereafter the platform charges the listeners, giving them a choice to make a micropayment per episode or buy the entire audio series. [11]

Financials and Earnings

Pocket FM reported 647% revenue growth for its India business in FY2023. [12] The company has exceeded $150m ARR (annualised revenue run rate) globally in 2023, while US contributed to over $100m ARR. [13]

Funding

Pocket FM has raised $196.5 million [14] in funding from investors, including Goodwater Capital, Tanglin Venture Partners, Naver, Lightspeed, Tencent and Times Internet. [15] It has raised $103 million led by Lightspeed Venture Partners, with participation from Stepstone Group amidst funding winter. [16] With presence in US and India, it is expanding into LATAM and Europe. [17]

ESOP Buyback

In April 2024, Pocket FM announced the completion of its first ESOP buyback [18] worth $8.3 million.

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References

  1. Spangler, Todd (2024-03-20). "India's Pocket FM Raises $103 Million in Funding to Expand Audio Series Globally". Variety. Retrieved 2024-04-20.
  2. "'Pocket FM Expects 4x Growth To $100 Million ARR By 2023-End': CEO Rohan Nayak | Interview". News18. 5 February 2023. Retrieved 30 December 2023.
  3. "Pocket FM claims global listener base of 130 million". The Economic Times. 22 December 2023. Retrieved 30 December 2023.
  4. Sureban, Haripriya (13 June 2022). "Pocket FM to start IP licensing of its content". BusinessLine. Retrieved 30 December 2023.
  5. "Pocket FM—audio streaming service: Storytelling that powers binge-listening". Financialexpress. 26 September 2022. Retrieved 20 December 2023.
  6. "Pocket FM crosses over 100 million downloads on Google Play Store". The Times of India. 28 September 2023. Retrieved 30 December 2023.
  7. "Pocket FM launches online novel reading platform Pocket Novel, to invest $40 million". Moneycontrol. 2024-02-20. Retrieved 2024-03-07.
  8. Jha, Lata (2024-02-20). "Pocket FM to invest $40 mn to expand online reading library". mint. Retrieved 2024-03-07.
  9. Suvarna, Anuj (8 November 2022). "Pocket FM records $25 mn ARR; eyes US foray". mint. Retrieved 30 December 2023.
  10. "Pocket FM Wants To Be The Netflix Of Long-form Audio". Forbes India. Retrieved 20 December 2023.
  11. "'Pocket FM Expects 4x Growth To $100 Million ARR By 2023-End': CEO Rohan Nayak Interview". News18. 5 February 2023. Retrieved 20 December 2023.
  12. "Pocket FM's India arm registers 647% revenue growth, losses contracts by 56% in FY 2023". Financial Express. January 4, 2024. Retrieved January 4, 2023.
  13. C, Priyamvada (2024-03-20). "Pocket FM rings in its largest fundraise with a $103-million round". mint. Retrieved 2024-03-21.
  14. Mehta, Ivan (March 20, 2024). "Audio platform Pocket FM bags $103M in funding as it eyes global expansion". TechCrunch.
  15. "Audio streaming platform Pocket FM raises $65 million in fresh funding". The Economic Times. 3 March 2022. Retrieved 20 December 2023.
  16. "Pocket FM bags $103-million funding led by Lightspeed to power its global expansion". Moneycontrol. 2024-03-20. Retrieved 2024-03-21.
  17. Spangler, Todd (2024-03-20). "India's Pocket FM Raises $103 Million in Funding to Expand Audio Series Globally". Variety. Retrieved 2024-03-21.
  18. Banthia, Jyoti (2024-04-01). "Audio series platform Pocket FM completes its first ESOP-buyback worth $8.3 million". BusinessLine. Retrieved 2024-04-20.