Popular Publications

Last updated
Popular Publications
Founded1930
Founder Henry "Harry" Steeger
Defunct1972
Country of origin United States
Headquarters location New York City
Publication types Pulp magazines

Popular Publications was one of the largest publishers of pulp magazines during its existence, [1] at one point publishing 42 different titles per month. Company titles included detective, adventure, romance, and Western fiction. They were also known for the several 'weird menace' titles. They also published several pulp hero or character pulps. [2]

Contents

History

The company was formed in 1930 by Henry "Harry" Steeger, [3] a former editor at Dell Magazines, and Harold S. Goldsmith, former managing editor of the Magazine Publishers group. [4] It was the time of the Great Depression, and Steeger had just read The Hound of the Baskervilles where he ran Ace Publications. The original intention was for Steeger to mostly run the editorial side of the publishing company while Goldsmith would operate the business side. Steeger realized that people wanted escapist fiction, allowing them to forget the difficulties of daily life. Steeger wrote "I realised that a great deal of money could be made with that kind of material. It was not long before I was at it, inventing one pulp magazine after another, until my firm had originated over 300 of them."

In the late 1930s Steeger was under pressure to lower his rate of pay to below one cent a word, which he felt was the minimum decent rate he could offer. He didn't want to have Popular pay less than one cent per word, so a new company, Fictioneers, was started; it was essentially a fictional company, with an address (205 East 42nd St) that corresponded to the rear entrance of Popular's offices at 210 East 43rd St. It was given a separate phone number, and the switchboard girl was instructed to put calls through to staff working on Fictioneers titles only if the calls came to the Fictioneers number. Many staff were working on magazines for both companies at the same time, which made it difficult to maintain the pretense of separation. Science fiction writer Frederik Pohl, on the other hand, was hired specifically to edit two Fictioneers titles: Astonishing Stories and Super Science Stories . [5]

The first four magazines published, all cover dated October 1930, were Battle Aces, featuring war stories consisting of dog-fights between squadrons of airplanes, Gang World, "dealing with tough and ready characters in conflict with each other and the law," Detective Action Stories, featuring true mystery and action type stories with the emphasis more on action than deduction, and Western Rangers, containing stories with "gun fighting, battles from ambush, and bandits running wild." The emphasis was on the action, not the "woman interest", which, if any, was to be kept "incidental". [6]

In 1934, Popular acquired Adventure from the Butterick Company. Around the same time, the purchased a number of titles from Clayton Publications such as Ace-High Magazine and Complete Adventure Novelettes. In 1940, they purchased Black Mask from The Pro-Distributors, Inc. In 1942 the firm acquired the properties of the Frank A. Munsey Company. The company reached its peak of production right at the end of the second world war when Steeger recalls counting the magazine titles being put out one month and reaching the figure of 42 to 45. [7] In 1949, they acquired all of the pulp titles Street & Smith had recently cancelled, with the exceptions of The Shadow (due to the radio show) and their other hero pulps, and Astounding, although Popular did not publish revivals of them all.

Other imprints used included Fictioneers, Inc. (1939–58), All-Fiction Field, Inc. (1942–58), New Publications, Inc. (1936–60), Recreational Reading (1936–60), and Post Periodicals, Inc. (1936–60). By the early 1950s the entire industry of pulp fiction imploded. In a 1973 interview, Steeger stated that to the best of his knowledge Popular Publications published no magazine in the old pulp size format after 1953. He believed that "the Pocketbooks were probably the main factor that contributed to the ultimate fading of pulps from the publishing field--then television came along and administered the 'coup de grace'." [8]

In 1972, the company was sold to Brookside Publications, a company owned by advertising magnate David Geller. At the time it was still publishing Argosy, Railroad, recently ending Adventure and True Adventure. In c. 1977, Geller sold Popular to French publisher Hachette. [9] [10] In 1981, they sold the rights to Joel Frieman who established Blazing Publications, which in 1988 renamed itself Argosy Communications, Inc. Under those names, it published a few comic-book versions of characters, as well as allowed the reprinting of several of their properties. In 2014 most of its titlesincluding all copyrights and associated intellectual propertywere acquired by Steeger Properties, LLC, [11] with Argosy Communications retaining only a few pulp heroes such as The Spider, G-8, and Operator #5.

Character magazines

Other titles

Footnotes

  1. Nachbar, Jack; Nachbar, John G.; Lausé, Kevin (1992). Popular Culture: An Introductory Text. Popular Press. ISBN   978-0-87972-572-3.
  2. Dowd, Christopher (2018-02-15). The Irish and the Origins of American Popular Culture. Routledge. ISBN   978-1-351-76736-1.
  3. The Year's Best Fantasy and Horror. St. Martin's Press. 1992. ISBN   978-0-312-07887-4.
  4. Roberts, Tom, ed. (2011) [1930], "The Popular Publications Magazines", Windy City Pulp Stories #11, Black Dog Books, p. 5, ISBN   978-1-884449-09-3
  5. Pohl, Early Pohl, pp. 2324.
  6. Roberts, Tom, ed. (2011) [1930], "The Popular Publications Magazines", Windy City Pulp Stories #11, Black Dog Books, pp. 5–6, ISBN   978-1-884449-09-3
  7. Hardin, Nils (2011) [1977], "An Interview with Henry Steeger", in Roberts, Tom (ed.), Windy City Pulp Stories #11, Black Dog Books, p. 37, ISBN   978-1-884449-09-3
  8. Hardin, Nils (2011) [1977], "An Interview with Henry Steeger", in Roberts, Tom (ed.), Windy City Pulp Stories #11, Black Dog Books, p. 39, ISBN   978-1-884449-09-3
  9. Dougherty, Philip H. (1977-10-25). "Advertising". The New York Times. ISSN   0362-4331 . Retrieved 2018-05-28.
  10. Dougherty, Philip H. (1978-01-13). "Advertising". The New York Times. ISSN   0362-4331 . Retrieved 2018-05-28.
  11. "About Us".

Related Research Articles

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<span class="mw-page-title-main">Dime novel</span> Type of cheap popular fiction in the U.S.

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<i>Black Mask</i> (magazine) Pulp magazine

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<i>Argosy</i> (magazine) 1882–1979 magazine

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Thrilling Publications, also known as Beacon Magazines (1936–37), Better Publications (1937–43) and Standard Magazines (1943–55), was a pulp magazine publisher run by Ned Pines, publishing such titles as Startling Stories and Thrilling Wonder Stories.

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Henry Steeger III was an American magazine editor and publisher.

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Arthur Leo Zagat (1896–1949) was an American lawyer and writer of pulp fiction and science fiction. Trained in the law, he gave it up to write professionally. Zagat is noted for his collaborations with fellow lawyer Nat Schachner. During the last two decades of his life, Zagat wrote short stories prolifically. About 500 pieces appeared in a variety of pulp magazines, including Thrilling Wonder Stories, Argosy, Dime Mystery Magazine, Horror Stories, Operator No. 5 and Astounding. Zagat also wrote the "Doc Turner" stories that regularly appeared in The Spider pulp magazine throughout the 1930s and the "Red Finger" series that ran in Operator #5, and wrote for Spicy Mystery Stories as "Morgan LaFay". A novel, Seven Out of Time, was published by Fantasy Press in 1949, the year he died. His more well known series is probably the Tomorrow series of 6 novelettes from Argosy collecting into 2 volumes by Altus Press in 2014.

<span class="mw-page-title-main">Ormond Robbins</span> American novelist

Ormond Orlea Robbins was an American author of hardboiled detective fiction and weird fiction. His work was primarily published in the Popular Publications catalog of pulp fiction. The most part of his work for Popular Publications was attributed to his pen names Dane Gregory and, occasionally, Breck Tarrant.

Mary Catherine Gnaedinger was an American editor of science fiction and fantasy pulp magazines.

<span class="mw-page-title-main">History of US science fiction and fantasy magazines to 1950</span> Science-fiction and fantasy magazine history

Science-fiction and fantasy magazines began to be published in the United States in the 1920s. Stories with science-fiction themes had been appearing for decades in pulp magazines such as Argosy, but there were no magazines that specialized in a single genre until 1915, when Street & Smith, one of the major pulp publishers, brought out Detective Story Magazine. The first magazine to focus solely on fantasy and horror was Weird Tales, which was launched in 1923, and established itself as the leading weird fiction magazine over the next two decades; writers such as H.P. Lovecraft, Clark Ashton Smith and Robert E. Howard became regular contributors. In 1926 Weird Tales was joined by Amazing Stories, published by Hugo Gernsback; Amazing printed only science fiction, and no fantasy. Gernsback included a letter column in Amazing Stories, and this led to the creation of organized science-fiction fandom, as fans contacted each other using the addresses published with the letters. Gernsback wanted the fiction he printed to be scientifically accurate, and educational, as well as entertaining, but found it difficult to obtain stories that met his goals; he printed "The Moon Pool" by Abraham Merritt in 1927, despite it being completely unscientific. Gernsback lost control of Amazing Stories in 1929, but quickly started several new magazines. Wonder Stories, one of Gernsback's titles, was edited by David Lasser, who worked to improve the quality of the fiction he received. Another early competitor was Astounding Stories of Super-Science, which appeared in 1930, edited by Harry Bates, but Bates printed only the most basic adventure stories with minimal scientific content, and little of the material from his era is now remembered.

Rudolph Belarski was an American graphic artist known for his cover art depicting aerial combat for magazines such as Wings, Dare Devil Aces, and War Birds. He also drew science fiction covers for Argosy in the 1930s and covers for mystery and detective novels.

<i>The Spider</i> (magazine) American pulp crime fiction magazine

The Spider was an American pulp magazine published by Popular Publications from 1933 to 1943. Every issue included a lead novel featuring The Spider, a heroic crime-fighter. The magazine was intended as a rival to Street & Smith's The Shadow and Standard Magazine's The Phantom Detective, which also featured crime-fighting heroes. The novels in the first two issues were written by R. T. M. Scott; thereafter every lead novel was credited to "Grant Stockbridge", a house name. Norvell Page, a prolific pulp author, wrote most of these; almost all the rest were written by Emile Tepperman and A. H. Bittner. The novel in the final issue was written by Prentice Winchell.

<i>Dime Mystery Magazine</i> American weird menace pulp magazine

Dime Mystery Magazine was an American pulp magazine published from 1932 to 1950 by Popular Publications. Titled Dime Mystery Book Magazine during its first nine months, it contained ordinary mystery stories, including a full-length novel in each issue, but it was competing with Detective Novels Magazine and Detective Classics, two established magazines from a rival publisher, and failed to sell well. With the October 1933 issue the editorial policy changed, and it began publishing horror stories. Under the new policy, each story's protagonist had to struggle against something that appeared to be supernatural, but would eventually be revealed to have an everyday explanation. The new genre became known as "weird menace" fiction; the publisher, Harry Steeger, was inspired to create the new policy by the gory dramatizations he had seen at the Grand Guignol theater in Paris. Stories based on supernatural events were rare in Dime Mystery, but did occasionally appear.

<i>Operator No. 5</i> (magazine) American pulp magazine

Operator #5 was a pulp magazine published between 1934 and 1939.

<i>G-8 and His Battle Aces</i> American air-war pulp magazine (1930–1944)

G-8 and His Battle Aces was an American air-war pulp magazine published from 1930 to 1944. It was one of the first four magazines launched by Popular Publications when it began operations in 1930, and first appeared for just over two years under the title Battle Aces. The success of Street & Smith's The Shadow, a hero pulp, led Popular to follow suit in 1933 by relaunching Battle Aces as a hero pulp: the new title was G-8 and His Battle Aces, and the hero, G-8, was a top pilot and a spy. Robert J. Hogan wrote the lead novels for all the G-8 stories, which were set in World War I. Hogan's plots featured the Germans threatening the Allied forces with extraordinary or fantastic schemes, such as giant bats, zombies, and Martians. He often contributed stories to the magazines as well as the lead novel, though not all the short stories were by him. The cover illustrations, by Frederick Blakeslee, were noted for their fidelity to actual planes flown in World War I.

<i>Battle Birds</i> American air-war pulp magazine (1932–1935)

Battle Birds was an American air-war pulp magazine, published by Popular Publications. It was launched at the end of 1932, but did not sell well, and in 1934 the publisher turned it into an air-war hero pulp titled Dusty Ayres and His Battle Birds. Robert Sidney Bowen, an established pulp writer, provided the lead novel each month, and also wrote the short stories that filled out the issue. Bowen's stories were set in the future, with the United States menaced by an Asian empire called the Black Invaders. The change was not successful enough to be extended beyond the initial plan of a year, and Bowen wrote a novel in which, unusually for pulp fiction, Dusty Ayres finally defeated the invaders, to end the series. The magazine ceased publication with the July/August 1935 issue. It restarted in 1940, under the original title, Battle Birds, and lasted for another four years. All the cover art was painted by Frederick Blakeslee.

References