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A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. Promos usually appear during commercial breaks, although sometimes they appear during another program.
Promos typically run from 15 to 60 seconds, with 30-second spots being the most common, although some occasionally run as little as five seconds or as long as 90 seconds. Most promos comprise video or audio clips of scenes or segments from an upcoming program, such as a television or radio series, film or special. Some television promos, particularly for an upcoming television series, are in a monologue format in which a star or host of the program breaks the fourth wall, which is may often be done in a humorous and/or parodical manner. Most radio promos utilize this format as well, with a host of the program discussing the show itself, though some feature audio clips from past editions of the radio broadcast. Broadcast television stations promote upcoming newscasts by featuring teases of select story packages to be featured in the broadcast, such as an investigative report or a special-interest feature segment. [1]
The airdate and time of the program's broadcast as well as the name and/or logo of the station or network that the program will be broadcast on are displayed either at the end of or throughout the promo (in the latter case, the airtime and network/station may be displayed before it is mentioned by the announcer). Until the mid-1980s, on broadcast television stations the text showing the date and time, along with the station logo were displayed on the bottom of the screen. Unlike with broadcast and cable television, airtime information is not pre-displayed on promos for syndicated programs, as syndicated programs are typically aired at different times depending on the market; they are instead inserted by the station itself). However, stations now posterize graphics over the tail end of a syndicated program promos where the program's logo is shown (many stations use this treatment on promos for programs airing on networks that the station maintains an affiliation, such as Fox and The CW) or show the latter portion of the promo within a box surrounded by the graphic.
Premium cable channels and other television networks that do not accept outside advertising traditionally only air promos during pre-determined breaks that start after a program concludes; the length of these breaks can vary depending on the start time of the succeeding program, it is feasible for multiple program promotions to be shown within the break until the start of the next program.
An ad in the lower third of a TV screen during a show helps to remind people what network they are watching. Called a snipe, this type of promotion targets people, especially younger people, who are used to seeing such items when they look at computer screens or cell phones. Some people have criticized the practice because it is distracting, and such ads may cover up subtitles and prevent information from being seen. In some cases, the additional information can help people understand a story, but in others, too much information can interfere with communication. [2]
A television broadcaster or television network is a telecommunications network for the distribution of television content, where a central operation provides programming to many television stations, pay television providers or, in the United States, multichannel video programming distributors. Until the mid-1980s, broadcast programming on television in most countries of the world was dominated by a small number of terrestrial networks. Many early television networks such as the BBC, CBS, CBC, NBC or ABC in the US and in Australia evolved from earlier radio networks.
Fox Broadcasting Company, LLC, commonly known simply as Fox and stylized in all caps, is an American commercial broadcast television network owned by the Fox Entertainment division of Fox Corporation, headquartered at 1211 Avenue of the Americas in Midtown Manhattan. Fox hosts additional offices at the Fox Network Center in Los Angeles and at the Fox Media Center in Tempe, Arizona. Launched as a competitor to the Big Three television networks on October 9, 1986, Fox went on to become the most successful attempt at a fourth television network. It is also known to push the boundaries of what could be shown on a broadcasting network, as evident with shows like Married... with Children, The Simpsons, Family Guy, and That '70s Show. It was also the highest-rated free-to-air network in the 18–49 demographic from 2004 to 2012 and 2020 to 2021, and was the most-watched American television network in total viewership during the 2007–08 season.
The American Broadcasting Company (ABC) is an American commercial broadcast television and radio network that serves as the flagship property of the Disney Entertainment division of the Walt Disney Company. ABC is headquartered on Riverside Drive in Burbank, California, directly across the street from Walt Disney Studios and adjacent to the Team Disney – Roy E. Disney Animation Building. The network maintains secondary offices at 77 West 66th Street on the Upper West Side of Manhattan, New York City, which houses its broadcast center and the headquarters of its news division, ABC News.
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
The Movie Channel (TMC) is an American premium television network owned by Showtime Networks, a subsidiary of Paramount Global operated through its Paramount Media Networks division. The network's programming mainly features first-run theatrically released and independently produced motion pictures, and during promotional breaks between films, special behind-the-scenes features and movie trivia.
Station identification is the practice of radio and television stations and networks identifying themselves on-air, typically by means of a call sign or brand name. This may be to satisfy requirements of licensing authorities, a form of branding, or a combination of both. As such, it is closely related to production logos, used in television and cinema alike.
Nick at Nite is a nighttime programming block on the American basic cable channel Nickelodeon. The programming broadcasts from prime time to late night. The block initially consisted of syndicated sitcoms and films from the 1950s to the 1970s. Nick at Nite gradually shifted its programming to primarily airing sitcoms as recent as the mid-1990s to the 2010s.
In broadcasting, a commercial bumper, ident bumper, or break-bumper is a brief announcement, usually two to fifteen seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa. The host, the program announcer, or a continuity announcer states the title of the presentation, the name of the program, and the broadcast or cable network, though not necessarily in that order. On children's television networks, they are sometimes called external eyecatches due to the resemblance of internal eyecatches in anime and there is usually no voice over, but some bumpers do feature one. Bumper music, often a recurring signature or theme music segment, is nearly always featured. Bumpers can vary from simple text to short films.
The National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the peacock, was first used in 1956 to highlight the network's color programming. While it has been in use in one form or another for all but four years since then, the peacock did not become part of NBC's main logo until 1979 and did not become the network's sole logo until 1987. The logos were designed by employees of NBC, rather than by an advertising agency. The first logo incorporated design from then-parent company RCA, and was a unique logo not related to the NBC radio network.
The WB 100+ Station Group was a national programming service of The WB—owned by the Warner Bros. Entertainment division of Time Warner, the Tribune Company, and group founder and longtime WB network president Jamie Kellner—intended primarily for American television markets ranked #100 and above by Nielsen Media Research estimates. Operating from September 21, 1998 to September 17, 2006, The WB 100+ comprised an affiliate group that was initially made exclusively of individually branded cable television channels serving areas that lacked availability for a locally based WB broadcast affiliate and supplied a nationalized subfeed consisting of WB network and syndicated programs; in the network's waning years, the WB 100+ group began maintaining primary affiliations on full-power and low-power stations in certain markets serviced by the feed.
The CW Plus is a secondary national broadcast television syndication service feed of The CW. It is intended primarily for American television markets ranked #100 and above by Nielsen Media Research estimates. The service is primarily carried on digital subchannels and multichannel subscription television providers, although it maintains primary affiliations on full-power and low-power stations in certain markets.
A barker channel is a form of digital signage, operating in the form of a television channel that is entirely composed of sales promotion and advertising, usually marketing various features of the service carrying the channel. The name is derived from the circus barker, who stood outside a circus and shouted to passers-by to encourage them to enter to view the entertainment being provided by the attraction.
In broadcasting, local insertion is the act or capability of a broadcast television station, radio station or cable system to insert or replace part of a network feed with content unique to the local station or system. Most often this is a station identification, but is also commonly used for television or radio advertisements, or a weather or traffic report. A digital on-screen graphic, commonly a translucent watermark, may also be keyed (superimposed) with a television station ID over the network feed using a character generator using genlock. In cases where individual broadcast stations carry programs separate from those shown on the main network, this is known as regional variation or an opt-out.
ECW Hardcore TV is an American professional wrestling television program that was produced by the Philadelphia based promotion Extreme Championship Wrestling (ECW) composed of footage from live shows and recorded interviews. It ran in syndication from April 6, 1993 to December 31, 2000.
This TV is an American free-to-air television network owned by Allen Media Broadcast Networks, LLC, part of the Allen Media Group division of Entertainment Studios. Originally formed in 2008 as a joint venture between Metro-Goldwyn-Mayer and Weigel Broadcasting, the network carried various unscripted series from Entertainment Studios' library. The network previously had a large programming emphasis on films, primarily sourced from the library of former owner MGM, but all films were dropped from the schedule in 2024. Classic television series and children's programming had also aired on the network previously.
In broadcasting, continuity or presentation is announcements, messages and graphics played by the broadcaster between specific programmes. It typically includes programme schedules, announcement of the programme immediately following and trailers or descriptions of forthcoming programmes. Continuity can be spoken by an announcer or displayed in text over graphics. On television continuity generally coincides with a display of the broadcaster's logo or ident. Advertisements are generally not considered part of continuity because they are advertising another company.
Antenna TV is an American digital television network owned by Nexstar Media Group. The network's programming consists of classic television series, primarily sitcoms, from the 1950s to the 1990s. Antenna TV's programming and advertising operations are headquartered in the WGN-TV studios in Chicago. The network's operations are overseen by Sean Compton, who serves as the president of networks for Nexstar.
TV advertisements by country refers to how television advertisements vary in different countries and regions.
The American cable and satellite television network Pop was originally launched in 1981 as a barker channel service providing a display of localized channel and program listings for cable television providers. Later on, the service, branded Prevue Channel or Prevue Guide and later as Prevue, began to broadcast interstitial segments alongside the on-screen guide, which included entertainment news and promotions for upcoming programs. After Prevue's parent company, United Video Satellite Group, acquired the entertainment magazine TV Guide in 1998, the service was relaunched as TV Guide Channel, which now featured full-length programs dealing with the entertainment industry, including news magazines and reality shows, along with red carpet coverage from major award shows.
Digital on-screen graphic by country refers to how use of these logos in television vary in different countries and regions.