PropertyGuys.com

Last updated
PropertyGuys.com Inc.
Type Private
Industry Real estate
Founded Moncton, New Brunswick (1998 (1998))
Founder Ken LeBlanc (CEO)
Jeremy Demont (Founder)
Headquarters
Moncton, New Brunswick
,
Canada
Number of locations
119 franchises (2021)
Area served
 Canada, USA, South Africa
Key people
 Ken LeBlanc (CEO)
Services Marketing
Subsidiaries
Website

PropertyGuys.com Inc. is a Canadian private sale real estate, or FSBO, franchise marketing company based in Moncton, New Brunswick. With over 100 franchise locations across Canada and thousands of active listings on its site, it is the largest private home sale network in North America. [1] [2] [3]

Contents

PropertyGuys.com does not collect a commission on homes sold using their services and instead charges a flat fee for services rendered. [4] The company is negotiating agreements to enter the U.S. market. [4]

PropertyGuys.com is a member of the Canadian Franchise Association. [5] PropertyGuys.com CEO, Ken LeBlanc, sits on the Canadian Franchise Association's Board of Directors as one of two Atlantic Region Representatives. [6]

History

The Round Sign

The PropertyGuys.com round sign was introduced in 2008. Propertyguys round sign.jpg
The PropertyGuys.com round sign was introduced in 2008.

PropertyGuys.com is notable within the real estate industry for its use of a round lawn sign. The concept was arrived at during a group discussion at Wizard Academy. Academy founder Roy H. Williams casually mentioned to the PropertyGuys.com team that all real estate agents have one thing in common: rectangular signs. The session led to a $500,000 re-branding program. [9] [12]

Criticism

PropertyGuys.com's 2008 national radio advertising campaign, which singled out "Joe Schmo" [9] real estate agents, was found to be offensive by some real estate agents for its dismissive portrayal of an agent's role in real estate transactions. Basically a convoluted reference to how they see buyers, sellers, and the market as a whole. [13]

Community Support

PropertyGuys.com has defined a partnership with Habitat for Humanity Canada. Through an awareness program titled "Building Communities" a portion of all package sales is transferred to the non-profit organization. In 2007, PropertyGuys.com donated $10,000 to Habitat for Humanity Canada. [14] [15]

Awards

Coordinates: 46°04′53″N64°49′51″W / 46.081507°N 64.830751°W / 46.081507; -64.830751

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References

  1. ↑ Kerry Gold (2009-12-12). "Do you really need a real estate agent?". MSN Money. Archived from the original on 2014-03-04. Retrieved 2014-06-03.
  2. ↑ PropertyGuys.com (2006-12-24). "PropertyGuys.com North America's Largest Private Sale Franchise System". Archived from the original on 2010-03-15. Retrieved 2014-06-03.
  3. ↑ National Post (2008-11-24). "Franchise: PropertyGuys.com". Archived from the original on December 12, 2008. Retrieved 2008-12-29.
  4. 1 2 The Globe and Mail (2008-01-21). "The buck stops here: Renegotiating the dollar". The Globe and Mail . Retrieved 2008-12-29.
  5. ↑ Canadian Franchise Association. "Canadian Franchise Association Members" . Retrieved 2009-01-01.
  6. ↑ Canadian Franchise Association. "Canadian Franchise Association - Board of Directors". Archived from the original on 2009-10-12. Retrieved 2009-10-18.
  7. 1 2 3 4 myPGU. "The Inside Story - Our History, the first 10 years". Archived from the original on 2010-03-15. Retrieved 2009-01-01.
  8. 1 2 3 myPGU. "PropertyGuys.com Franchise History". Archived from the original on 2010-03-15. Retrieved 2009-01-01.
  9. 1 2 3 4 Mireille LeBlanc (2008-11-01). "New kid on the block". Progress Magazine. Archived from the original on 2014-06-07. Retrieved 2014-06-03.
  10. ↑ Canoe.ca /CanadaOne.com (2009-09-01). "Competition for young entrepreneurs has $100,000 PropertyGuys.com franchise package as grand prize" . Retrieved 2009-12-17.
  11. ↑ Derek Sankey, Financial Post (2009-12-29). "Student joins new breed of franchise owner". Archived from the original on 2010-01-22. Retrieved 2009-12-29.
  12. ↑ YouTube (2008-10-06). "PGTV - Roy H Williams - The Wizard". YouTube . Archived from the original on 2016-01-26. Retrieved 2008-12-29.
  13. ↑ Collingwood Blue Mountain Guide (2008-04-10). "I Am Not A "Schmo!"" . Retrieved 2008-12-30.
  14. ↑ "PropertyGuys.com Inc. helps Habitat for Humanity Canada build homes and hope". 2007-09-11. Retrieved 2008-12-31.
  15. ↑ Occasion Franchise.ca (2007-09-11). "Last year PropertyGuys.com Inc. and Habitat for Humanity teamed up". Archived from the original on 2008-01-07. Retrieved 2008-12-29.
  16. ↑ Canadian Franchise Association (2008-05-08). "Sangster's Health Centres Wins Grand Prize in CFA 2009 Award of Excellence in Franchising". Archived from the original on 2010-02-09. Retrieved 2009-07-02.
  17. ↑ Canadian Franchise Association (2008-05-12). "PropertyGuys.com Wins Canadian Franchise Association Award of Excellence". Archived from the original on 2009-12-15. Retrieved 2008-12-29.
  18. ↑ Canadian Franchise Association (2008-05-12). "Canadian Franchise Association Announces 2008 Frankie Award Winners" . Retrieved 2008-12-29.
  19. 1 2 Wallace McCain Institute. "Speaker Bio: Ken LeBlanc". Archived from the original on 2009-04-16. Retrieved 2009-12-13.
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