RTIC Outdoors

Last updated
RTIC Outdoors
FormerlyRTIC Coolers
Company type Private
Industry Outdoor recreation equipment
Retail
Founded2015;11 years ago (2015)
FoundersJim Jacobsen
John Jacobsen
Headquarters Houston, Texas, U.S.
Area served
United States
Key people
Jim Jacobsen (Co-CEO)
John Jacobsen (Co-CEO)
Products Coolers, drinkware, soft coolers, backpacks, outdoor accessories
Owners Wind Point Partners
Website rticoutdoors.com

RTIC Outdoors, formerly RTIC Coolers, is an American manufacturer and online retailer of outdoor equipment. [1] It is based in Houston, Texas. [2]

Contents

History

RTIC Outdoors was founded in 2015 by twin brothers Jim and John Jacobsen as an online direct-to-consumer retailer of coolers and drinkware. [3] [4]

In July 2018, RTIC changed its name from RTIC Coolers to RTIC Outdoors as it expanded beyond coolers and drinkware into other outdoor products, including tents, chairs, backpacks, and grills. [5] [6] [7] Later that year, RTIC opened its first flagship store spread over 10,000-square-foot in Katy, Texas. [2] [8]

In September 2020, RTIC was acquired by Wind Point Partners, a Chicago-based private equity firm. [9] Following the acquisition, Bill Pond joined the company as chief executive officer. [9]

In 2023, RTIC signed a multi-year sponsorship agreement with NASCAR to become its official cooler and drinkware sponsor. [10] In 2024, the company expanded into more than 3,800 Walmart stores in the United States. [11]

Operations

RTIC is headquartered in Katy, Texas, and it operates a flagship store in Houston. [12] [7] It has two warehouses in the Houston area as well. [13]

RTIC built its business as a direct-to-consumer retailer and later expanded into physical retail and wholesale distribution. It sells hard-sided and soft-sided coolers, bottles, tumblers, travel mugs, bags, chairs, and related outdoor accessories. [14]

References

  1. ↑ Davis, Amy (17 November 2016). "Meet the Houston twin brothers who created RTIC". KPRC-TV .
  2. 1 2 Davis, Amy (16 November 2018). "Houston-based RTIC Outdoors opens flagship store". KPRC-TV .
  3. ↑ Leinfelder, Andrea (27 December 2016). "Cypress-based Rtic jumps into Texas cooler competition". Houston Chronicle .
  4. ↑ Rumbaugh, Andrea (January 2, 2017). "Texas cooler companies in cold war". Arkansas Democrat Gazette .
  5. ↑ Pulsinelli, Olivia (November 15, 2018). "Rebranded Rtic Outdoors to hold grand opening event for new flagship store". Houston Business Journal .
  6. ↑ Davis, Amy (November 17, 2016). "Tumbler test: Which tumblers stand up to the hype". KPRC.
  7. 1 2 Leinfelder, Andrea (July 16, 2018). "Rtic Coolers to add retail stores, change name to Rtic Outdoors". Houston Chronicle .
  8. ↑ Nielsen, James (July 16, 2018). "Rtic to open flagship store in Houston". Houston Chronicle .
  9. 1 2 Esposito, Frank (11 September 2020). "Wind Point adds outdoor products supplier RTIC".
  10. ↑ Stern, Adam (April 5, 2023). "NASCAR inks sponsorship with RTIC Outdoors". Sports Business Journal .
  11. ↑ Parmley, Suzette (April 24, 2024). "RTIC Outdoors expands into Walmart". Retail Dive.
  12. ↑ Leinfelder, Andrea (July 16, 2018). "Rtic to open flagship store in Houston". Chron.com .
  13. ↑ "Cypress-based RTIC Coolers expanding business with new Houston stores". ABC13 Houston.
  14. ↑ "RTIC Outdoors LLC: Company Profile and News". Bloomberg.
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