Rachel Levin (influencer)

Last updated
Rachel Levin
Rachel Levin by PatrickStarrr.jpg
Levin in 2016
Born
Rachel Claire Levin

(1995-02-24)24 February 1995
Philadelphia, Pennsylvania, U.S.
Other namesRclbeauty101
Occupations
  • Influencer
  • Content Creator
  • recording artist
TikTok information
Page
Followers2 million
YouTube information
Channel
Years active2011 - 2022
Genres
  • Beauty
  • fashion
  • lifestyle
  • DIY
  • comedy
Subscribers14.2 million
Views3.9 billion
Last updated: September 11, 2025
Website www.rclbeauty101.com

Rachel Claire Levin, known online as RCLBeauty101, is an American Internet personality and recording artist.

Contents

Early life and education

Rachel Levin was born on February 24, 1995 in Philadelphia, Pennsylvania. Her father is a doctor and her mother is a lawyer. [1]

Levin started uploading videos to her YouTube channel when she was 15, inspired by beauty videos she had watched on YouTube. [1] [2] Her first makeup tutorial video on YouTube was titled "How to Conceal Under Eye Dark Circles". [1] [3] She continued to regularly post videos, [2] and at age 16, she was quoted in The Wall Street Journal in an article about the rising popularity of online makeup tutorials. [1] [4]

Levin graduated from Lower Merion High School and attended Penn State Brandywine for college, but left after a year. [1] According to Levin, her YouTube channel was the source of bullying during her high school years. [5]

Career

In 2014, Levin had 350,000 subscribers to her YouTube channel. [1] In addition to makeup tutorials, she started creating comedy videos, and her first comedy skit video was titled Back to School Expectations Vs. Reality!, which by 2016 had 25.7 million views. [1]

By 2015, Levin had a total of 516 million views on her YouTube channel. [6] In 2015, she was ranked as the top social media influencer under 21 by ZEFR, a marketing company that tracks social media engagement, [7] [8] and in August 2015, RCLBeauty101 was the YouTube channel with the most subscribers added that month. [9] By 2016, she had more than 8 million subscribers to her YouTube channel [8] and more than 60 million views on her video Disney Princess Slumber Party. [1] Fans of her channel became known as "Levinators". [1]

In 2017, she gained more than 222 million views on YouTube, with more than 11 million views for her Disney Princess Prom video. [10] By 2019, she had more than 13 million YouTube subscribers; [11] by 2020, more than 14 million; [12] and by 2022, more than 14.4 million. [13] In 2022, her channel was the 83rd most-subscribed YouTube channel in the United States. [14] She is also very active on Snapchat, where she had 1.9 million subscribers as of March 2023. [15]

Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Levin also started her music career in 2020, when she debuted her first single, "Myself", which she co-wrote with Brent Morgan and released through Sun and Sky Records. [2] [16] According to Levin, she began recording music two years before the release of "Myself", racking up 30 unreleased songs. [2] In 2022, she published her second single, "My Way", which is about not caring what other people think. [17] She considers her musical style "pop with hip-hop undertones". [2]

Discography

All credits are adapted from Apple Music and Spotify. [18] [19]

As lead artist

Singles

YearTitleAlbumWriter(s)Producer(s)
2025“Souvenirs”Non-album singlesRachel Levin, Rachel WestNicolas Farmakalidis, Drew Louis
2024“IDWABF”Rachel Levin, Rachel WestNicoTheOwl
”Lost in My Mind”Nicolas Farmakalidis
“I’m Here”
2023“Naive”NicoTheOwl
”It’s Fine, It’s Not”Rachel Levin, Kyan Palmer, Rachel WestScott David Stewart
“Without Due Respect”Rachel Levin, Luke Shrestha, Rachel West, Simon Jay, Ysa FernandezChapters
"Crumbs"Rachel Levin, Dr. Debra Mandel, Jonathan Eley, Luke Shrestha, Rachel West, Simon H. Jay, Ysa FernandezNo producer credited
2022"My Way"Rachel Levin, Dylan Edmunds, Ethan Bortnick, Jeremiah Daly Ethan Bortnick, Dylan Edmunds
2020"Myself"Rachel LevinNo producer credited

Awards and nominations

YearAwardCategoryResult
2015 Teen Choice Awards Choice Web Star: Fashion/BeautyNominated [20]
Streamy Awards Breakout CreatorNominated
LifestyleNominated [21]
2016YouTube Beauty GuruNominated [22]
2016 Shorty Awards YouTube GuruNominated [23]
2019 People's Choice Awards Beauty InfluencerNominated [24] [25]

References

  1. 1 2 3 4 5 6 7 8 9 Wellington, Elizabeth (June 23, 2016). "At 21, Main Line YouTube star Rachel Levin can move a product, pack a mall". The Philadelphia Inquirer. Retrieved January 25, 2022.
  2. 1 2 3 4 5 Callwood, Brent (April 1, 2020). "Rachel Levin Explores Self-Care with "Myself"". LA Weekly . Retrieved 26 January 2022.
  3. ↑ Mahlmeister, Chrissy (August 13, 2015). "These 29 Famous Beauty Gurus' First YouTube Videos Are Proof That Hard Work Pays Off". MTV . Archived from the original on August 15, 2015. Retrieved 26 January 2022.
  4. ↑ Dizik, Alina (September 21, 2011). "Mixing Makeup For The Webcam". Wall Street Journal.
  5. ↑ Ward, Tom. "Rachel Levin: A YouTuber With A Positive Message". Forbes. Archived from the original on July 23, 2024. Retrieved December 11, 2025.
  6. ↑ Jarvey, Natalie (November 4, 2015). "Next Gen 2015: YouTube's Top 30 Influencers". The Hollywood Reporter . Retrieved 26 January 2022.
  7. ↑ D'Onfro, Jillian; Danielson, Tess (December 11, 2015). "RANKED: The 20 most influential Vine and YouTube stars under 21". Business Insider . Retrieved 26 January 2022.
  8. 1 2 Petit, Stephanie (June 22, 2016). "5 Things to Know About Rachel Levin (aka, RCLBeauty101)". People . Retrieved 26 January 2022.
  9. ↑ Cohen, Joshua (September 28, 2015). Top 100 Most Subscribed YouTube Channels Worldwide. Tubefilter.
  10. ↑ Ilchi, Layla (February 16, 2018). "Video On Demand". Women's Wear Daily . Retrieved 26 January 2022.
  11. ↑ Tait, Amelia (January 29, 2019). "Don't know your James Charles from Zoella? Get with YouTube celebrity culture". The Guardian . Retrieved 26 January 2022.
  12. ↑ "Beauty-Influencer: Das sind die 5 bestbezahlten Social-Media-Stars 2020". Vogue Germany . May 27, 2020. Retrieved 26 January 2022.
  13. ↑ "Rclbeauty101 - YouTube". www.youtube.com. Retrieved 2022-08-25.
  14. ↑ "Rachel Claire Levin Wiki, Net Worth, Age, Relationship, Family, etc". Stylevore. July 4, 2022. Retrieved August 25, 2022.
  15. ↑ "Rachel Levin (@rclbeauty101) | Snapchat Stories, Spotlight & Lenses". www.snapchat.com. Retrieved March 29, 2023.
  16. ↑ Weiner, Josh (March 30, 2020). "YouTuber Rachel Levin Launches Music Career with "Myself," a Positive Anthem of Self-Acceptance". Atwood Magazine. Retrieved December 11, 2025.
  17. ↑ Roth, Jaclyn (November 14, 2022). "Singer Rachel Levin Dishes On Her New Single 'My Way,' Inspiring Others With Her Music". OK Magazine. Retrieved March 29, 2023.
  18. ↑ "Rachel Levin on Apple Music". Apple Music. Retrieved 2025-01-07.
  19. ↑ "Rachel Levin - Spotify". Spotify. Retrieved 2025-01-07.
  20. ↑ Heller, Corinne (August 16, 2015). "Teen Choice Awards 2015 Nominations: Wave 3 Nominees Include Caitlyn Jenner, Taylor Swift and More!". E! Online. Retrieved 18 August 2015.
  21. ↑ Hamedy, Saba (August 12, 2015). "Streamy Awards announce nominations for fifth annual show". Los Angeles Times. Retrieved 18 August 2015.
  22. ↑ Lee, Ashley (March 1, 2016). The Complete Nominations List. Hollywood Reporter.
  23. ↑ Lee, Ashley (January 19, 2016). "Shorty Awards Nominees Include Adele, Kevin Hart, Amy Schumer (Exclusive)". The Hollywood Reporter . Retrieved 26 January 2022.
  24. ↑ Klemme, Kelsey (October 16, 2019). "Meet the Beauty Influencer PCAs Nominees: James Charles, NikkieTutorials, Jackie Aina and More". E! . Retrieved 29 January 2022.
  25. ↑ Evans, Greg (September 4, 2019). "E! People's Choice Awards Finalists Announced; Voting Open Through Oct. 18 – Complete List". Deadline Hollywood . Retrieved 29 January 2022.

https://www.instagram.com/rclbeauty101?igsh=eGx0NzdxdnIzN3Fl on Instagram

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