Rachel Levin | |||||||||||||
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 Levin in 2016. | |||||||||||||
| Born | Rachel Claire Levin Philadelphia, Pennsylvania, U.S. | ||||||||||||
| Other names | Rclbeauty101 | ||||||||||||
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TikTok information | |||||||||||||
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| Followers | 2 million | ||||||||||||
| Likes | 126.2 million | ||||||||||||
YouTube information | |||||||||||||
| Channel | |||||||||||||
| Years active | 2010–present | ||||||||||||
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| Subscribers | 14.3 million [1] | ||||||||||||
| Total views | 3.9 billion [1] | ||||||||||||
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Last updated: 7 January 2025 | |||||||||||||
| Website | www | ||||||||||||
Rachel Claire Levin, known online as RCLBeauty101, is an American Internet personality and recording artist.
Rachel Levin was born in Philadelphia, Pennsylvania. Her father is a doctor and her mother is a lawyer. [2]
Levin started uploading videos to her YouTube channel when she was 15. [2] [3] Her first makeup tutorial video on YouTube was titled "How to Conceal Under Eye Dark Circles". [2] [4] She continued to regularly post videos, [3] and at age 16, she was quoted in The Wall Street Journal in an article about online makeup tutorials. [2] [5]
Levin graduated from Lower Merion High School and attended Penn State Brandywine for college, but left after a year. [2]
In 2014, Levin had 350,000 subscribers to her YouTube channel. [2] In addition to makeup tutorials, she started creating comedy videos, and her first comedy skit video was titled Back to School Expectations Vs. Reality! which by 2016 had 25.7 million views. [2]
By 2015, Levin had a total of 516 million views on her YouTube channel. [6] In 2015, she was ranked as the top social media influencer under 21 by ZEFR, a marketing company that tracks social media engagement, [7] [8] and in August 2015, RCLBeauty101 was the YouTube channel with the most subscribers added that month. [9] By 2016, she had over 8 million subscribers to her YouTube channel, [8] and over 60 million views for her video Disney Princess Slumber Party. [2] Fans of her channel became known as "Levinators". [2]
In 2017, she gained more than 222 million views on YouTube, with more than 11 million views for her Disney Princess Prom video. [10] By 2019, she had more than 13 million YouTube subscribers, [11] by 2020, more than 14 million, [12] and by 2022, more than 14.4 million. [13] Her channel is the 83rd most subscribed YouTube channel in the United States. [14] She is also very active on Snapchat, where she has 1.9 million subscribers as of March 2023. [15]
Levin launched her own makeup brand RCLÓ Cosmetics in 2020. Levin also started her music career in 2020, when she debuted her first single, "Myself", which she co-wrote with Brent Morgan. [3] In 2022, she published her second single, "My Way". [16]
All credits are adapted from Apple Music and Spotify. [17] [18]
| Year | Title | Album | Writer(s) | Producer(s) |
|---|---|---|---|---|
| 2024 | “IDWABF” | Non-album singles | Rachel Levin, Rachel West | NicoTheOwl |
| ”Lost in My Mind” | Nicolas Farmakalidis | |||
| “I’m Here” | ||||
| 2023 | “Naive” | NicoTheOwl | ||
| ”It’s Fine, It’s Not” | Rachel Levin, Kyan Palmer, Rachel West | Scott David Stewart | ||
| “Without Due Respect” | Rachel Levin, Luke Shrestha, Rachel West, Simon Jay, Ysa Fernandez | Chapters | ||
| "Crumbs" | Rachel Levin, Dr. Debra Mandel, Jonathan Eley, Luke Shrestha, Rachel West, Simon H. Jay, Ysa Fernandez | No producer credited | ||
| 2022 | "My Way" | Rachel Levin, Dylan Edmunds, Ethan Bortnick, Jeremiah Daly | Ethan Bortnick, Dylan Edmunds | |
| 2020 | "Myself" | Rachel Levin | No producer credited |
| Year | Award | Category | Result |
|---|---|---|---|
| 2015 | Teen Choice Awards | Choice Web Star: Fashion/Beauty | Nominated [19] |
| Streamy Awards | Breakout Creator | Nominated | |
| Lifestyle | Nominated [20] | ||
| 2016 | YouTube Beauty Guru | Nominated [21] | |
| 2016 | Shorty Awards | YouTube Guru | Nominated [22] |
| 2019 | People's Choice Awards | Beauty Influencer | Nominated [23] [24] |
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