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rebel | |
Industry | Retail |
Founded | 1985 |
Headquarters | , Australia |
Area served | Australia |
Key people | Gary Williams (Managing Director) |
Products | Sporting goods, leisure goods, sport apparel & footwear |
Parent | Super Retail Group |
Website | www.rebelsport.com.au |
Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain.
Rebel Sport was established in 1985 with its first store in Bankstown. [1] After being listed on the Australian Securities Exchange in 1993, [2] it was purchased by Harvey Norman in July 2001. [3]
Archer Capital acquired Amart Sports in 2004. [4] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports. [4] [5] [6] In 2007, Archer Capital acquired Rebel Sports and consolidated its sports retail businesses into it. [4]
In 2011, Amart Sports was acquired by Super Retail Group. [4] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand. [7] [8] [9] [10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, PUMA and Under Armour. As a group, Rebel Sport (aka rebel [11] ) has more than 150 stores across Australia, and employ [12] over 4,500 employees. [13] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding. [14]
Ell & Voo is an Activewear brand owned by Rebel. [15]
On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia. [16] rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.
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