 | This article has an unclear citation style.(January 2014) |
| Type | Limited Liability Company |
|---|---|
| Industry | Business Services |
| Founded | 2006 |
| Headquarters | London, United-Kingdom |
| Products | Advertising & Marketing |
| Website | www |
Red Brick Road is a Clerkenwell, London based advertising agency. It is best known for producing advertisements for Tesco during the late 2000s, including the well known slogan "Every little helps". [1]
The company was created in 2006 by retired Lowe Worldwide executive Sir Frank Lowe [2] [3] [4] and Paul Weinberger. It was named after the route that Dorothy refused to follow in The Wizard of Oz [5] Lowe retired in 2009, while remaining a shareholder in the company, [6] which continued to be managed by former colleagues. [7]
In 2011, Red Brick Road merged with its sister company Ruby, whose founders replaced the core team. [8] The company suffered a financial setback in 2012, when they lost the Tesco advertising contract, which resulted in Weinberger's departure from the company. [9] [10] [11] The agency's new management team claims to have a positive outlook about its future. [12]
In 2018, Red Brick Road launched a standalone sister data agency called Emerald. [13]
The agency's best known client was the supermarket chain Tesco, [7] and Weinberger created their slogan "Every little helps". [14] Red Brick Road designed the Christmas 2011 campaign, which featured shots of various people preparing for Christmas in 12 different towns. [15]
Red Brick Road has managed several other campaigns, including multinational conglomerate Suzuki and drinks manufacturers Jägermeister, Rémy Martin, Magners, Bulmers [16] and Heineken. [17]
In 2018, one of the UK's leading fruit drink brands, Rubicon, appointed Red Brick Road as strategic, creative and social media agency. Red Brick Road has been involved in the creation of a new brand strategy, in addition to managing Rubicon's social media profiles. [18]
The company won the 2011 Creative Circle award for "Best TV Commercial (Double Gold)" for their Magners promotion. [19]
Strongbow is a dry cider produced by H. P. Bulmer in the United Kingdom since 1960. Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market. Bulmer's is a subsidiary of Heineken International, the multinational Dutch brewer who also own the sustainable cider brand Inch's.
Bulmers cider is one of a number of brands owned by British cider maker H. P. Bulmer of Hereford. It is one of the biggest selling British bottled cider brands in the UK because it has the highest concentration of apples, with a number of variants including Bulmers Original & Pear. It should not be confused with Bulmers Irish Cider, sold outside the Republic of Ireland as Magners.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Bartle Bogle Hegarty (BBH) is a British global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide. The company is part of international agency group Publicis. In 2018 BBH was named the IPA Effectiveness Company of the Year.
Somethin' Else is a London and New York content agency, specialising in content strategy and production across video, television, audio and social media. It was founded in 1991 by Jez Nelson, Chris Philips and Sonita Alleyne, and was acquired outright by Sony Music Entertainment in 2021, after a number of joint venture projects between the two, with the company being part of Sony Music's Global Podcast Division.
Spencer Elliot Livermore, Baron Livermore is a strategy and communications professional. He currently works in the European Banking Practice at the global consulting firm McKinsey & Company, as a Proposal Strategist. He was previously Director of Strategy at communications consultancy Teneo Blue Rubicon - where he built and had Board responsibility for their Strategic Consulting division. Before that he was Senior Strategist at advertising agency Saatchi & Saatchi.
Sir Frank Budge Lowe is a British advertising agent who worked for Collett Dickenson Pearce, Lowe & Partners Worldwide, and Red Brick Road. He was knighted for services to charity and advertising.
Reassuringly Expensive was the advertising slogan for Stella Artois in the United Kingdom from 1982 until 2007. The 1990s UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotif taken from the score of Jean de Florette, inspired, in turn, by Giuseppe Verdi's La forza del destino. The TV campaigns began in 1991 with a series of adverts based on Jean de Florette, directed by the British duo Anthea Benton and Vaughan Arnell, moving on to other genres including war movies, silent comedy and even surrealism. They have used notable movie directors such as Jonathan Glazer, and their aim was to portray the drink in a context of sophisticated European culture.
Good Doctor is a television and cinema advertisement released in 2002 by Interbrew to promote its Stella Artois brand of lager within the United Kingdom. The 100-second spot was produced by advertising agency Lowe Lintas & Partners in London. Good Doctor premiered on British television in January 2002, with later appearances in cinemas. It is the seventh piece in the Jean de Florette-inspired "Reassuringly Expensive" series that had been running since 1992. The advert was directed by Czech director Ivan Zacharias with help from the production company Stink and post-production work by The Moving Picture Company. The commercial was a popular, financial, and critical success, boosting sales during the period in which it ran, and receiving more awards than any other campaign in 2002, including a Cannes Gold Lion, an Epica Award and several prizes from the D&AD Awards.
Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.
Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv, and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
David Abraham is a British media executive, who is the former chief executive of Channel 4 Television Corporation. In 1997 he co-founded the creative agency St. Luke's. Abraham then went on to senior creative roles at Discovery Communications in the UK and the US before becoming CEO of UKTV in 2007 and then CEO of Channel 4 from 2010 to 2017. In 2018, Abraham co-founded Wonderhood Studios where he is now Group CEO.
Senza Tempo is a short film by Italian director Gabriele Muccino, director of L'ultimo bacio, Remember Me, My Love with Monica Bellucci and The Pursuit of Happyness with Will Smith. The film is the result of a collaboration between Peroni Nastro Azzurro and Muccino and was shown in cinemas throughout the UK.
David Robert Jones is a former CEO of Havas and Havas Worldwide, cofounder of global youth forum One Young World and founder of You & Mr Jones. He is author of Who Cares Wins: Why Good Business Is Better Business and the creator of the "Social Business Idea".
Cheil Worldwide Inc. is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
The John Lewis & Partners Christmas advert is a television advertising campaign released by British department store chain John Lewis & Partners and between 2019 and 2020, also Waitrose & Partners in the build-up to Christmas. John Lewis & Partners launched their first Christmas advert in 2007. It has since become something of an annual tradition in the UK, and one of the signals that the countdown to Christmas has begun. The adverts tend to attract widespread media coverage and acclaim upon their release. Between 2019 and 2020, the advert has promoted both John Lewis & Partners and Waitrose & Partners.
Kim Gehrig is an Australian director whose body of work spans commercials, music videos, documentaries, short films and branded entertainment. Her notable commercial works include the This Girl Can campaign, the John Lewis Christmas advert in 2015, Stepping for Honda, Gillette's 'The Best Men Can Be' and many more for brands including IKEA, GAP, Amnesty International and Libresse. In music videos Kim has collaborated with artists such as Chaka Khan, Wiley, Calvin Harris and Basement Jaxx. Her work has won numerous awards including a UK Music Video Award and a Glass Lion at the Cannes Lions International Festival of Creativity.
MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Profero.
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