Reebok Zig

Last updated
Reebok Zig
ZigTech Big & Quick.jpg
ZigTech Big & Quick
Product type Sneakers
Owner Reebok
Country United States
Introduced2010;14 years ago (2010)
MarketsWorldwide
Ambassador(s) John Wall
Website reebok.com/zig

Reebok Zig is an athletic footwear technology and collection of shoes designed by Reebok. ZigTech debuted in January 2010 and was first introduced with the ZigPulse later that year. [1] ZigTech includes a zigzag foam sole that is designed to push athletes forward. [2] The design assists in energy return to the wearer by absorbing impact at the heel and dispersing the energy through the zigzag composition which propels the athlete forward and also reduces stress on the shins. [3] Reebok has released various styles of ZigTech designs that are compatible across a variety of sports. [4]

Contents

Product history

The first shoe debuted with the Reebok ZigTech design was the ZigPulse, [1] which was released in March 2010 in six colorways. [5] The shoe was lightweight, flexible and made for runners and athletes. [6] In June 2010, Reebok announced the release of Zig Slash. [7] ZigSlash was designed as the signature shoe of professional basketball player John Wall, the 2010 NBA draft first pick and point guard for the Washington Wizards. [8]

Styles

Reebok has released other collections and styles with the brand's Zig technology since the two introductory styles in 2010. In Spring 2011, Reebok debuted the next ZigTech shoe, the ZigTech Nano Fly. The shoes were designed as a lower-profile version of the original lightweight running shoe. [9] [10] Later in 2011, the brand introduced ZigWild TR running shoes that were modified with spikes placed between the "zigs" on the sole, along with a reinforced nylon upper. The shoes were released in six colorways and designed to create more traction for trail running. [11]

In 2012, the ZigLite Run shoes debuted as a more flexible, better-cushioned running shoe with Zig 2.0 technology. [12] [13] The shoes were originally released in NHL inspired colorways [12] and later in neutral tones. [13] ZigTech Sharks were also introduced in 2012. The shoes had redesigned zigzag soles with 20-degree backward angles that resembled shark teeth. [14] ZigKicks were also released and had an arched soles to improve stride. [15]

The Zig Carbon shoes debuted in 2013 reinforced with a carbon plate running from the heel to the ball of the foot. [16] [17] The following year, ZigTech Big 'N Fast high-performance running shoes were introduced. [18]

Endorsements

ZigTech was introduced in 27 markets with a marketing campaign featuring athletes such as NFL quarterback Peyton Manning, Indian cricketers Yuvraj Singh and Mahendra Singh Dhoni, and British boxer Amir Khan. [19]

NBA point guard John Wall signed with Reebok in 2010 for $25 million and collaborated with the brand to produce the ZigSlash and ZigEncore. [20] ZigTech shoes were also endorsed by hockey player Sidney Crosby and NFL player Chad Ochocinco. [20]

In 2010 Reebok outfitted the cast of Jersey Shore with ZigTech shoes. [1] [21] In early 2011, Erin Andrews endorsed ZigTech shoes. She was the first female featured in the brand's campaign for the collection. [22]

See also

Related Research Articles

<span class="mw-page-title-main">Adidas</span> German multinational clothing and apparel corporation

Adidas AG is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which also owns an 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.

<span class="mw-page-title-main">Nike Air Force</span> Range of athletic shoes made by Nike

Nike Air Force is a range of athletic shoes made by Nike. It was created by designer Bruce Kilgore and was the first basketball shoe to use Nike's "Air" technology. The shoe is offered in low-, mid- and high-top styles.

<span class="mw-page-title-main">Sneakers</span> Sport and casual shoes

Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.

<span class="mw-page-title-main">Reebok Pump</span> Athletic shoe by Reebok

Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.

<span class="mw-page-title-main">Air Jordan</span> American brand by Nike

Air Jordan is a line of basketball shoes produced by Nike, Inc. Related apparel and accessories are marketed under the Jordan Brand.

The Adidas 1 was a running shoe made by German multinational corporation Adidas, introduced in early 2005. It was the second general consumer sneaker to incorporate a computer, after the Adidas 'Micropacer' in 1984. The shoe was later discontinued and later followed by the Adidas_1 basketball shoe, introduced in 2006.

<span class="mw-page-title-main">Nike Air Max</span> Line of shoes produced by Nike, Inc.

Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores.

<span class="mw-page-title-main">Reebok Freestyle</span> Athletic shoe by Reebok

Reebok Freestyle is an athletic shoe introduced in 1982 by Reebok. The Freestyle was the first sneaker designed and marketed for women. It helped Reebok into the mainstream athletic wear market and fashion scene along with becoming one of the most popular athletic shoes of all time. In 1984, the shoe accounted for more than half of Reebok sales. The Reebok Freestyle was popular during the 1980s aerobics craze and is still in production and remodeled through various collections and style variations.

<span class="mw-page-title-main">Nike Shox</span> Shoe by Nike

Nike Shox is a support system feature in several of Nike's flagship sneakers, first released in 2000. The design is an arrangement of primarily polyurethane hollow columns in the midsole supporting the shoe's heel. Most models include four circular columns in a square formation to provide stability. Later variations sometimes added additional columns, or changed to triangular or rectangular formations.

<span class="mw-page-title-main">LA Gear</span> American shoe company based in California

LA Gear is an American shoe company based in Los Angeles, California. Founded in 1983, it is currently part of Frasers Group brands.

<span class="mw-page-title-main">Adidas Predator</span> Range of football boots

Adidas Predator are a range of football boots developed by German sportswear manufacturers Adidas, introduced in 1994. Predator are based on a prototype concept from the Australian former footballer Craig Johnston. A characteristic feature of the Predator range is the presence of rubber patches or strips on the top of the shoe, designed to increase friction between the boot and the ball. In late 2010, Adidas designed the new "Power-spine" technology, which they claim improves shot power by reducing the amount the foot bends back as it kicks the ball.

<span class="mw-page-title-main">Reebok</span> Footwear and clothing company

Reebok International Limited is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of the United Kingdom in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to the United States-based Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.

<span class="mw-page-title-main">Adidas Samba</span> Athletic shoe by Adidas

Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It was designed by Adidas Founder Adolf Dassler in 1949. It is the second-highest selling Adidas design with over 35 million pairs sold worldwide, behind the Stan Smith model. It has been produced in a variety of color schemes.

<span class="mw-page-title-main">Adidas Stan Smith</span> Tennis shoe by Adidas

Adidas Stan Smith is a tennis shoe made by Adidas, and first launched in 1965. Originally named "Adidas Robert Haillet" after the brand endorsed French prominent player Robert Haillet, in 1978 the sneakers were renamed after Stan Smith, an American tennis player who was active between the end of the 1960s and the beginning of the 1980s.

<span class="mw-page-title-main">Reebok Classic</span> Lifestyle shoe brand by Reebok

Reebok Classic is a lifestyle shoe brand that consists of athletic shoes that became popular casual wear. The brand evolved from the Classic Leather, the Workout, the Ex-O-Fit, the Newport Classic and the Freestyle. Reebok Classic also includes Retro Running, Retro Basketball, InstaPump Fury and contemporary styles.

<span class="mw-page-title-main">Nike Air Yeezy</span> Footwear collaboration project by Nike and Kanye West

The Nike Air Yeezy is an official sneakers collaboration project between Nike and Kanye West, launched in 2009. Notable as the shoe brand's first non-athlete full collaboration, the project has released two editions: the "Air Yeezy" (2009) and the "Air Yeezy II".

<span class="mw-page-title-main">Reebok Ventilator</span> Line of sport shoes by Reebok

Reebok Ventilator is a line of athletic shoes by Reebok. The footwear was first introduced in 1990 as a lightweight sneaker with vented side panels. The Ventilators focused on "breathability" with bold colored silhouette. Originally popular in the '90s, the Reebok Ventilator has been released in different styles throughout the years and is still in production.

Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.

Sole DXB is an annual footwear, music, art, and lifestyle festival that takes place in the Dubai Design District in Dubai, UAE. The festival was inaugurated in 2011, and its most recent iteration took place from December 7 to 9, 2017. Brands like Nike, Adidas, Puma, Reebok, and others have exhibited at the festival. Speakers and performers have also included Hiroshi Fujiwara, Pusha T, Mobb Deep, Skepta, Hamdan Al Abri, and numerous others.

<span class="mw-page-title-main">Adidas Ultraboost</span> Line of shoes produced by Adidas

Adidas Ultraboost is a line of shoes produced by Adidas, with the first model released in 2015. Ultraboost shoes use Adidas' Boost foam in the soles. While not the first shoe to incorporate boost foam, it was the first popular line to use it.

References

  1. 1 2 3 Kim, John (November 17, 2010). "Reebok Zig Sonic". SneakerNews. Retrieved November 26, 2014.
  2. Jones, Riley (January 5, 2014). "A Complete History of Suspension Soled Sneakers". SneakerReport. Retrieved November 26, 2014.
  3. Newcomb, Tim. "From Nike Air to Adidas Boost: The Evolution of Athletic Shoe Tech". PopularMechanics. Retrieved November 26, 2014.
  4. Hope, Aaron (June 24, 2012). "Reebok ZigMaze". SneakerNews. Retrieved November 26, 2012.
  5. Brilliant, John (March 11, 2010). "Reebok Zig Pulse – 6 Colorways (Out Now)". CounterKicks. Archived from the original on August 19, 2014. Retrieved November 26, 2014.
  6. Kr., Aaron (March 11, 2010). "Reebok Zig Pulse – Spring 2010 Colorways – Available". SneakerNews. Retrieved November 26, 2014.
  7. Kim, John (June 23, 2010). "Reebok Officially Introduces John Wall + Zig Slash". SneakerNews. Retrieved November 26, 2014.
  8. Hunt, Rahsaan (June 24, 2010). "Reebok Announces New Signee And New ZigTech Kicks". BleacherReport. Retrieved November 26, 2014.
  9. "adidas Group Annual Report 2010" (PDF). adidas AG. Retrieved November 26, 2014.
  10. Fonger, Kevin (2011). "Reebok Premier Zigfly Review". ActiveGearReview. Retrieved November 26, 2014.
  11. Bengtson, Russ (19 May 2011). "Reebok Premier ZigWild TR "Blaze Yellow"". Complex. Retrieved November 26, 2014.
  12. 1 2 Singh Gandu, Gurvinder (October 3, 2012). "The Reebok NHL ZigLite Runs are Available Now". SneakerReport. Retrieved November 26, 2014.
  13. 1 2 Singh Gandu, Gurvinder (November 9, 2012). "Set the Pace with the Reebok ZigLite Run". SneakerReport. Retrieved November 26, 2014.
  14. Kim, John (May 29, 2012). "Reebok ZigTech Shark". SneakerNews. Retrieved November 26, 2014.
  15. Singh Gandu, Gurvinder (November 11, 2012). "The Reebok ZigKick is Available Now". SneakerReport. Retrieved November 26, 2014.
  16. M, Francisco (April 17, 2013). "Reebok Launches Zig Carbon Training Sneaker". SneakerWatch. Retrieved November 26, 2014.
  17. Dunne, Brendan (April 17, 2013). "Reebok Zig Carbon". SneakerNews. Retrieved November 26, 2014.
  18. "Reebok Men's Zigtech Big and Fast Running Shoe". Crossfit FitnessToday. 2014. Archived from the original on November 26, 2014. Retrieved November 26, 2014.
  19. Zmuda, Natalie (March 8, 2011). "Reebok Boosts Spending Behind EasyTone, ZigTech". Adage. Retrieved November 26, 2014.
  20. 1 2 Fusfeld, Adam (October 19, 2010). "Reebok Bricks Its Big Return To Basketball". Business Insider. Retrieved November 26, 2014.
  21. Steinberg, Brian (August 25, 2010). "How Much Can 'Jersey Shore' Cast Really Do for Marketers?". Adage. Retrieved November 26, 2014.
  22. "Erin Andrews Endorses Reebok Zig Line". Nice Kicks. January 18, 2011. Retrieved November 26, 2014.