 | |
 A modern line of Reebok Pump shoes | |
| Product type | Footwear |
|---|---|
| Owner | Reebok |
| Country | United States |
| Introduced | November 24, 1989 |
| Markets | International |
| Website | reebok.com/pump |
Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok. [1] It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle. [2]
In 1988, Design Continuum, an industrial design firm, partnered with Reebok to design a shoe that used inflatable chambers that pump up for a custom fit, the Reebok Pump. [2] [3] [4] A demo version of the Pump, a customizable inflatable/deflatable high-top shoe, was exhibited at the Sporting Goods Manufacturers' Association in February 1989. [2] [4] On November 24, 1989, the first Reebok Pump was released. [1] [4] That month, Dominique Wilkins was featured on a television commercial introducing the Reebok Pump. [5] Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990. [4] That year, Michael Chang's Court Victory Pumps was launched. [1] [5]
In February 1991, Dee Brown inflated his Reebok Pumps in front of a national audience before scoring a title-winning dunk during the 1991 NBA Slam Dunk Contest. [3] That year, Pump expanded into cross-training, off-road, golf, walking, aerobics and running shoes. [4] Fullfoot, midfoot, collar, arch, footbed and Dual Chamber support was offered at the time. [2] The pump technology was patented as USPTO #5113599 in May 1992. [3] That year, Shaquille O'Neal was given his own pair of pumps. [3] The Pump Graphlite, a running shoe endorsed by Dan O'Brien and Dave Johnson was released in 1992. [4] That year, the film Juice included a montage of Omar Epps' character trying on different Reebok Pumps before meeting up with Tupac. [1] The Blacktop Model was released in 1991. [5] In 1994, Reebok partnered with Above the Rim , an American drama directed by Jeff Pollack and Tupac to create a full line of shoes named after the movie. [1] In the same year, the Instapump Fury was launched. [2]
John Cena wore Pumps as part of his old-school hip hop gimmick in 2004. [5] During the NBA All-Star weekend in 2005, Reebok introduced the ATR (Above the Rim) Pump. [6] Allen Iverson, Yao Ming, Steve Francis, Baron Davis and Jerome Williams showcased the ATR Pump during the NBA All-Star Game 2005. [6] In April 2005, the Pump 2.0 was launched. [7] The following year, Allen Iverson's The Answer IX featured the Pump Auto/Off Smart Valve. [5] The system automatically engaged or deactivated depending on performance needs. [5] The Reebok Pump X MLB, an edition paying homage to Shea Stadium and the Yankee Stadium was released in 2008. [5] Reebok released an original reproduction of The Fury in its 'Black/Citron/Red' colorway and 27 additional collaborative design versions of the shoe for its 20th anniversary in 2014. [8] In September 2014, the Keith Haring x Reebok Classic "Crack is Wack" collection Pumps, named after the 1986 mural, were released. [9] That month, the Reebok Court Victory Pump was re-released. [10]
From 2007 to 2009 Reebok partnered with ALIFE to create shoe designs. [5] Reebok's retro program has collaborated with Rolland Berry, John Maeda, the Commonwealth store in Virginia, Boston's own Bodega, Ubiq in Philadelphia and Atmos in Tokyo. [2] Reebok also worked with Orchard St, a New York-based retailer, to create a design for the Reebok Pump Omni Hex Ride. [2] In March 2014, Reebok collaborated with sneaker retailer Limited Edt to celebrate the 20th anniversary of the InstaPump Fury. [11]
In 2014, Reebok collaborated with various designers to release the 25th anniversary edition Pumps. [12]
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