In professional wrestling, a gimmick generally refers to a wrestler's in-ring persona, character, behaviour, attire, and/or other distinguishing traits while performing which are usually artificially created in order to draw fan interest. These in-ring personalities often involve costumes, makeup and catchphrases that they shout at their opponents or the fans. Gimmicks can be designed to work as good guys/heroes (babyfaces) or bad guys/villains (heel) depending on the wrestler's desire to be popular or hated by the crowd. A tweener gimmick falls between the two extremes, such as wrestlers who manifests many heel and face traits such as Randy Orton's viper gimmick. A wrestler may portray more than one gimmick over their career depending on the angle or the wrestling promotion that they are working for at that time.
Promotions will use gimmicks on more than one person, albeit at different times, occasionally taking advantage of a masked character which allows for the identity of the wrestler in question to be concealed. Razor Ramon was portrayed by both Scott Hall and Rick Bognar and Diesel was portrayed by Kevin Nash and then Glen Jacobs. Occasionally, a wrestler uses a gimmick as a tribute to another worker; such is the case of Ric Flair's Nature Boy persona which he took on as an homage to the original Nature Boy, Buddy Rogers. When a wrestler acts outside their gimmick this is known as 'breaking kayfabe', a term showing pro wrestling's linkages to theatre, where the more common term "breaking the fourth wall" is used.
Gimmicks are annually rated for the Wrestling Observer Newsletter awards by the publication's owner, professional wrestling journalists, and various industry insiders, such as Dave Meltzer, promoters, agents and performers, other journalists, historians, and fans. The two awards are given to the best and worst gimmick of that year.
History
Photo postcard of Gorgeous George, one of pro wrestling's first modern gimmicks
Beginnings (1860s to 1940s)
Pro wrestling's history has been tied to the use of gimmicks from its infancy. From its circus origins in the 1830s, showmen presented wrestlers under names such as "Edward, the steel eater", "Gustave d’Avignon, the bone wrecker", or "Bonnet, the ox of the low Alps" and challenged the public to knock them down for 500 francs.[1]
During the late 19th century-early 20th century, when wrestler Frank Gotch rose to prominence, the focus became on contests largely legitimate (see catch wrestling), which largely resulted in the abandoning previous character gimmicks.
Television era (1950s to 1970s)
It was not until the First Golden Age of Professional Wrestling in the United States during the 1940s–1950s, when Gorgeous George created pro wrestling's first major gimmick. His heel character focused on his looks and quickly antagonized the fans with his exaggerated effeminate behavior, drawing jealousy to the fans. Such showmanship was unheard of for the time; and consequently, arena crowds grew in size as fans turned out to ridicule George.[2]
Gorgeous George's impact and legacy on wrestling gimmicks was enormous, demonstrating how fast television changed the product from athletics to performance. Before him, wrestlers' gimmicks imitated "ethnic terrors"—Nazis, Middle Eastern Muslims (Arabs, Turks, Persians, Afghans, etc.), Japanese, Russians, etc.—but his success birthed a more individualistic and narcissist form of character.[3]
He was one of the first pro-wrestlers to use entrance music, "Pomp and Circumstance" which always played as he made his way to the ring.[4]
In Britain, television took British wrestling to the next level when in 1964, it went full-time as part of the World of Sport show.
The style of wrestling at the time was unique with strong emphasis on clean technical wrestling. Heels made up a minority of the roster, with most shows containing an abnormally high proportion of clean sportsmanly matches between two "blue-eyes" (as faces were known backstage in the UK). This would remain the case for several decades to come. Gimmick matches were a rarity, midget wrestling failed to catch on, while women were banned by the Greater London Council until the late 1970s.
During the Golden Age of pro wrestling in the 1980s–1990s, a rise of cartoonish, outlandish gimmicks became popular with the increase of the World Wrestling Federation's popularity.
The WWF contributed to the explosion of gimmicks by becoming the most colorful and well-known wrestling brand because of its child-oriented characters, soap opera dramatics and cartoon-like personas. Most notable was the muscular Hulk Hogan, who marked the 1980s with his "Real-American" gimmick and made his main events into excellent ratings draws. His dominant role in the industry at that time led to this era to be also known as "Hulkamania". Around this time, wrestling became a form of entertainment rather than an official sport.
Beginning with the Ruthless Aggression era following the Attitude era, the emphasis of gimmicks became more realistic with wrestlers portraying themselves or actual people without wild exaggeration, freakishness or fantastical qualities. It is also more common for the wrestlers to use their actual names. Wrestlers like Randy Orton, Batista, Bobby Lashley, John Cena, and Brock Lesnar are prime examples. All the said wrestlers are depicted as less-exaggerated average people.
Although rare, colorful and cartoon-like characters remain in the WWE, such as Shinsuke Nakamura (a wildly random, erratic mixed martial arts enigma, emotionally charged by the sound of violins) and Matt Riddle (a stereotypical carefree, barefoot surfer Valley boy).[5] Outside WWE, some wrestlers have made names for themselves on the crowded independent circuit by adopting absurdist comedy gimmicks intended to be understood by post-kayfabe fans as purely fictional characters. Two such wrestlers whose independent-scene popularity got them noticed and eventually signed by the internationally televised promotion All Elite Wrestling are Orange Cassidy, an emotionless slacker who puts as little effort as possible into his matches and frequently wrestles with his hands in his pockets; and Danhausen, a demonic but somewhat-bumbling figure in horror face paint who claims to be "very nice, very evil" and attempts to put curses on his opponents.
Common gimmicks
Related to origin
Exaggerating the characteristics of a wrestler's (on occasion fabricated) origin is one of the most commonly exploited gimmicks, in which overarching characteristics of a character play up to clichés and stereotypes.
Masked wrestlers made their appearance in Europe (Theobaud Bauer in France, 1865) and the United States (Mort Henderson as "Masked Marvel" in 1915) considerably earlier than in Mexico, but it was the latter that popularised the use of masks. This, in some cases to signify a high-flyer style, influenced by Lucha Libre.
A specific masked gimmick may be used by more than one wrestler at a wrestling company's request since their identity can be permanently concealed. This is the case of Mexican Sin Cara and Japanese Tiger Mask. Masks also allow a wrestler to perform as more than one character for a variety of wrestling promotions. In Mexico, a masked wrestler's identity is often not even a matter of public record, and being unmasked, usually as a stipulation of losing a match, is considered a great humiliation. It is a major taboo for a Mexican wrestler who has lost his mask to start wearing one again, though this has occasionally been violated, as in the case of Rey Mysterio.
Similarly to superheroes and supervillains, supernatural characters add to entertainment value. Most famously in this category is The Undertaker, considered one of the most respected wrestlers in the business, whose gimmick is a horror-themed character of an undead, macabre and paranormal dark presence prone to scare tactics. He was managed by the ghostly character that was Paul Bearer and tagged with his half-brother Kane in The Brothers of Destruction stable.
Alexa Bliss was also given a different gimmick after her alliance with Bray Wyatt in late 2020s, appearing suddenly and sometimes attacking the other wrestlers, the same things that Bray Wyatt would do.
Since its beginnings in the circus circuit, the professional wrestler's stereotype has been that of large, powerful and strong, most notably Kane upon his arrival to the WWF/E. Various wrestlers have banked on the larger size which has influenced their in-ring style and persona.
Similarly to juggernauts, since its beginnings in the circus circuit, the professional wrestler's stereotype has been that of small, but powerful and strong like those of dwarves of Norse mythology. Various wrestlers have banked on the small size which has influenced their in-ring style and persona.
Bad News reporter characters are a villainous gimmick; due to any "bad news" reported to the fans by a "bad guy" (heel); but is quite rare since that fans are not quite interested in it either. Wrestlers who used this gimmick include Bad News Brown, and most recently, "Bad News" Barrett.
Doink the Clown is a comedic gimmick that has been used by several wrestlers
Whilst humor has long been present in professional wrestling matches and many wrestlers incorporate elements of comedy in their act, full-on comedic gimmicks are not commonly seen. These are sometimes reserved for wrestlers who not always have the stereotypical physique required in the industry and instead exploit their entertainment abilities.
Initiated by English wrestler Les Kellett, wrestlers who fall under this category are Doink The Clown which was majorly portrayed by Matt Osborne until his death in 2013, which inspired others like Scottish comedian and actor Grado, Ring of Honor's Colt Cabana, Santino Marella, James Ellsworth, and Eugene's "mentally disabled boy" character, Japanese Wrestlers Stalker Ichikawa, Gran Naniwa, Kuishinbo Kamen and Toru Yano, Charlie Haas during his impersonations run, and WWE's 1990s turkey character Gobbledy Gooker, and rooster character Red Rooster, WCW'sBrian Pillman, and Al Snow along with his mannequin prop called "Head" which he used as a sidekick companion during segments while addressing the fans. And recently, The New Day pursued a joyous gimmick, giving them a character heavily associated with the fans. Damien Sandow also falls under this category due to his 'stunt double' gimmick in late 2014 where he copied whatever his on-screen mentor The Miz did, due to the latter using a gimmick of an arrogant movie star. R-Truth also influenced his character with some of his comedic activities, such as breaking out a joke, dancing and finding out his opponent to win the 24/7 Championship in a strange and funny way.
Hollywood movie stars are occasionally villainous due to fame outside of wrestling as a real-life Hollywood actor/actress. These include "Hollywood" Hulk Hogan, The Rock, and most recently, Batista, John Cena, The Miz, and David Otunga's A-list character, and tag-teams The Hollywood Blondes, and MNM, and most recently, The Bollywood Boyz, despite being of Indian descent and being billed from the famous Indian filming district of Bollywood, Mumbai (Bombay), instead which they were named after (although the name "Bollywood" was borrowed from the word "Hollywood" but with a "B" instead of a "H" to describe a famous filming district in Mumbai (Bombay), in India, which it was named after).
The evil billionaire/millionaire tyrant character works well as a villain — due to the jealousy of the fans who want the things "money can't buy" for themselves which they can't afford — in contrast to professional wrestling's working-class fan-base. It is because of this audience that Dusty Rhodes' Common Man or "American Dream" was highly successful with the crowds.
Within professional wrestling in insider usage the word 'gimmick' has come to refer to an array of other related terms, including any weapon or foreign object used during a match or the scripted quality of a match.[7]
In backstage lingo, gimmick is also a stand-in for basically any physical noun or set of moves in a match.
Gimmicked is used to describe an object that is altered or rigged for use in a match. For example, a gimmicked table or chair which would be precut or made to fall apart more easily.[8]
Professional wrestling is a form of athletic theater that combines mock combat with drama, with the premise that the performers are competitive wrestlers. Professional wrestling is distinguished by its scripted outcomes and emphasis on entertainment and showmanship. The staged nature of matches is an open secret, with both wrestlers and spectators nonetheless maintaining the pretense that performances are bona fide competitions, which is likened to the suspension of disbelief employed when engaging with fiction.
Many types of wrestling matches, sometimes called "concept" or "gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a storyline. Throughout professional wrestling's decades-long history, some gimmick matches have spawned many variations of the core concept.
In professional wrestling, a heel is a wrestler who portrays a villain, "bad guy", "baddie", "evil-doer", or "rulebreaker", and acts as an antagonist to the faces, who are the heroic protagonist or "good guy" characters. Not everything a heel wrestler does must be villainous: heels need only to be booed or jeered by the audience to be effective characters, although most truly successful heels embrace other aspects of their devious personalities, such as cheating to win or using foreign objects. "The role of a heel is to get 'heat,' which means spurring the crowd to obstreperous hatred, and generally involves cheating and any other manner of socially unacceptable behavior."
In professional wrestling, a face (babyface) is a heroic, "good guy", "good-doer", or "fan favorite" wrestler, booked (scripted) by the promotion with the aim of being cheered by fans. They are portrayed as heroes relative to the heel wrestlers, who are analogous to villains. Traditionally, face characters wrestle within the rules and avoid cheating while behaving positively towards the referee and the audience. Such characters are also referred to as blue-eyes in British wrestling and técnicos in lucha libre. Not everything a face wrestler does must be heroic: faces need only to be clapped or cheered by the audience to be effective characters. When the magazine Pro Wrestling Illustrated went into circulation in the late 1970s, the magazine referred to face wrestlers as "fan favorites" or "scientific wrestlers", while heels were referred to as simply "rulebreakers".
The Right to Censor was a villainous professional wrestling stable in the World Wrestling Federation from mid-2000 to mid 2001. The group was a parody of the Parents Television Council (PTC), which was protesting the level of violence and sexual content in WWF programming, and threatening to boycott several of their sponsors.
Dustin Patrick Runnels is an American professional wrestler. He is signed to All Elite Wrestling (AEW), where he performs under the ring name Dustin Rhodes, with a nickname of "The Natural" and is a member of The Sons of Texas. He also appears in AEW's sister promotion Ring of Honor (ROH) where he is a double champion: he is currently one-half of the ROH World Tag Team Champions alongside Sammy Guevara, and one-third of the ROH World Six-Man Tag Team Champions alongside Marshall and Ross Von Erich in their first reign both as a team and individually.
A wrestling mask is a fabric-based mask that some professional wrestlers wear as part of their in-ring persona or gimmick. Professional wrestlers have been using masks as far back as 1915 and they are still widely used today, especially in Lucha Libre in Mexico.
In professional wrestling, a manager is a supporting character paired with a wrestler for a variety of reasons. A woman accompanying, or "seconding", a male wrestler to a match is sometimes referred to as a valet.
The Brood was a stable known for its time in the World Wrestling Federation during the Attitude Era from 1998 to 1999. The Brood was composed of Gangrel, Christian and Edge. Their gimmick was that of a clan of vampires, although they were often merely described by announcers as living a "gothic lifestyle".
A championship or title in professional wrestling is a recognition promoted by professional wrestling organizations. Championship reigns are determined by professional wrestling matches, in which competitors are involved in predetermined rivalries. These narratives create feuds between the various competitors, which cast them as villains and heroes. The bookers in a company will place the title on the most accomplished performer, or whom they believe will generate fan interest in terms of event attendance and television viewership.
Masanori Murakawa, best known under his ring name The Great Sasuke, is a Japanese professional wrestler, professional wrestling promoter and politician. He is the founder of Michinoku Pro Wrestling (MPW). Aside from professional wrestling, he is also a former Iwate Prefectural Assembly legislator. He has wrestled in Japan and in the United States in various professional wrestling promotions. He is said to have an incredible tolerance for pain, mainly in reference to the injuries he has had including a cracked skull on two occasions.
Dennis Knight is an American chef and retired professional wrestler. He is best known for his appearances with World Championship Wrestling between 1992 and 1994 under the ring name Tex Slazenger and with the World Wrestling Federation between 1996 and 2001 under the ring names Phineas I. Godwinn and Mideon, as well as his real name.
Daniel Davis is an American former professional wrestling referee and wrestler best known under the ring name "Dangerous" Danny Davis when he worked for the World Wrestling Federation (WWF). For years, he competed as Mr. X, a masked wrestler while also working as a referee.
Brian Mailhot is an American professional wrestler and mixed martial arts fighter, better known for his short stint in World Wrestling Entertainment's SmackDown! brand under the ring name of Palmer Canon.
Professional wrestling has accrued a considerable amount of jargon throughout its existence. Much of it stems from the industry's origins in the days of carnivals and circuses. In the past, professional wrestlers used such terms in the presence of fans so as not to reveal the worked nature of the business. Into the 21st century, widespread discussion on the Internet has popularized these terms. Many of the terms refer to the financial aspects of professional wrestling in addition to in-ring terms.
Much like the singles match, tag team professional wrestling matches can and have taken many forms. Just about any singles or melee match type can be adapted to tag teams; for example, hardcore tag team matches are commonplace. Tag team ladder match and variations are also frequently used as a title feud blow-off match. Stipulations, such as "I quit" or "loser leaves town" may also be applied.
Orlando Tito Colón Nieves is a Puerto Rican professional wrestler. He is best known for his tenure in WWE, where he performed under the ring name Epico Colón, or simply Epico. He is currently signed to World Wrestling Council (WWC) under his real name, where he is a former WWC Universal Heavyweight Champion.
Brennan Marcel Williams is an American professional wrestler and former football player. He is signed to All Elite Wrestling (AEW) under the ring name Mason Madden as one-half of the tag team MxM Collection alongside Mansoor. He also performs for its sister promotion Ring of Honor (ROH) and on the independent circuit. He is best known for his tenure in WWE, where he performed under the ring names Dio Maddin, Mace, and ma.çé.
Austin Matelson, better known by his ring name Luchasaurus, is an American professional wrestler. He is signed to All Elite Wrestling (AEW), where he performs under the ring name Killswitch. He is a member of The Patriarchy stable, and he is a former one-time AEW World Trios Champion.
Retribution was a stable of professional wrestlers who performed in the WWE for the Raw brand. The group, led by Mustafa Ali, featured Mace, Slapjack, T-Bar, Reckoning, and Retaliation. The heel team were first portrayed on television in August 2020, disbanding in March the following year.
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