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Reebok International Limited is a global producer of athletic footwear, apparel, and accessories; and was a subsidiary of Adidas since 2005, until it was sold to Authentic Brands Group in 2021. Reebok has marketed itself using a variety of ad campaigns.
This campaign featured a fictional character, Terry Tate (nicknamed the "Office Linebacker"), who promoting office etiquette while wearing the products being advertised. [1]
The campaign was named the "Cannes Lions International Advertising Festival Golden Lion Award" winner, "Best Actor in a TV Commercial" and "Ten Most Liked and Downloaded Ads of 2003" by Advertising Age and "Most Likeable Ad of 2003" by [USA Today].
This campaign featured musicians Jay-Z, Nelly, Daddy Yankee, and 50 Cent; athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas, and Yao Ming; actors Lucy Liu, John Leguizamo and Christina Ricci; and skateboarder Stevie Williams.
In 2010, Reebok's "I Am what I Am" Campaign was repeated, aimed at the 15-20 age group. Celebrities featured in the ad campaign were under 20, including ice hockey player John Tavares, footballers Matthew Stafford and Andre Smith as well as basketball player Derrick Rose.
This campaign referred to social and fun aspects of running. [2]
"Two People in Everyone" is a marketing campaign that expands on the Run Easy theme.
This campaign featured basketball player Yao Ming.
During the 2007 World Series, Reebok aired a 30-second local TV advertisement featuring Reebok's ties to Boston sports.
Carat/MY Entertainment and Roadside Entertainment worked on this campaign where Hollywood actors presented half-hour biographical pieces with athletes. Pairings included NBA All-Star Baron Davis "framed" and TV and film actor Emmanuelle Chriqui, basketball player Allen Iverson and musician Nelly, football player Thierry Henry and actress Paz Vega, the NFL's 2006 "Rookie of the Year" Vince Young and actress Regina King, and 2007 World Series winning baseball player David Ortiz and comedian Carlos Mencia.
The Your Move global marketing campaign ran in 2008 online, on TV, billboards, print, and PR. It featured Thierry Henry, Jelena Janković, MS Dhoni and Alexander Ovechkin. [3] [4]
In 2000, Reebok released a television advertisement in the UK that saw a man running away from a threatening giant human belly which was chasing him around a built-up area, with the repeated doom-laden voice over of "Belly's gonna get ya". It was voted 10th best advert of all time by ITV on their 2005 program ITV's Best Ever Ads 2.[ citation needed ]
Dan & Dave was an advertising and merchandising campaign during the build-up to the 1992 Summer Olympics in Barcelona. The promotion was meant to generate excitement and support for the Olympic competition between American decathletes Dan O'Brien and Dave Johnson.
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.
Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion.
Yao Ming is a Chinese basketball executive and former professional player. He played for the Shanghai Sharks of the Chinese Basketball Association (CBA) and the Houston Rockets of the National Basketball Association (NBA). Yao was selected to start for the Western Conference in the NBA All-Star Game eight times, and was named to the All-NBA Team five times. During his final season, he was the tallest active player in the NBA, at 2.29 m.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
Apple has used a variety of advertising campaigns to promote its iPod portable digital media player. The campaigns include television commercials, print ads, posters in public places, and wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent style that differs from Apple's other ads.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing.
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.
Wieden+Kennedy is an independent global advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world.
"Happiness is a cigar called Hamlet" was an advertising campaign for Hamlet Cigars, which ran on television from 1966 until all tobacco advertising on television was banned in the UK in 1991. The campaign returned in cinemas in 1996, continuing there until 1999, with the final commemorative advert and the modified tagline, "Happiness will always be a cigar called Hamlet."
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
Reebok International Limited is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire. From 1958 until 1986, the brand featured the flag of Great Britain in its logo to signify the origins of the company. It was bought by German sporting goods company Adidas in 2005, then sold to Authentic Brands Group in 2021. The company's global headquarters are located in Boston, Massachusetts, in the Seaport District.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
The British Airways "Face" advertisement was a television commercial campaign by British Airways in 1989. The commercial was made by advertising firm Saatchi & Saatchi, having been written by Graham Fink and Jeremy Clarke, with Hugh Hudson as director. It is often considered to be a television commercial classic.
St George is a multi-award-winning television commercial for the British soft drink, Blackcurrant Tango. The commercial was created by Chas Bayfield and Jim Bolton at the UK advertising agency, HHCL + Partners and was directed by Colin Gregg at the production company Eclipse for the client David Atter at Britvic.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Thinkbox is the marketing body for commercial TV in the UK. Its shareholders are Channel 4, ITV, Sky Media and UKTV. Together Thinkbox's shareholders represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Thinkbox's Associate Members are Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), Tenk TV (Norway), DSTv, and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
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